Italian Social Marketing Network - Newsletter 178

Social media use is ubiquitous capturing people from all walks of life. Many use social media to convey attitudes, opinions and preferences. Michael will unpack social listening showing you how you can get in touch with the communities you serve and show you how the insights can be put into action. This talk will give practical examples showcasing how listening to the community has created change through campaigns, policy actions and more.

Figuring out how to make our digital technologies health promoting is one of the key public health challenges of the 21st century. Social media has become a dominant and pervasive force in modern societies, affecting people’s daily habits and patterns both in the United States and in other parts of the world. In many ways, the ubiquity of social media presents exciting opportunities for improving public health.

Since the dawn of vaccination there has been a war of disinformation, propagated by both sides. The anti-vaccinationists have lied, bent statistics, invented scare stories and buried facts that undermine their case. They have committed crimes against medicine, science and humanity, and exposed millions to the dangers of preventable infections. The other side may be guilty of far less heinous crimes, but it is not blame-free. The evangelistic desire to spread the benefits of vaccines as widely as possible led pro-vaccinationists to play down the risks, giving fuel to arguments against vaccination. 

Chi lo vuole con humour, chi con utopia, chi freddo freddissimo, chi bollente e dolcissimo, chi amaro amarissimo. Scegliete il vostro caffè...purché “corretto”.

It has been argued that this unequal access is the product of unequal interest, but there is a long history of public lands spaces intentionally excluding black people, including through very concrete rules which prevented black people from accessing public lands.

How the industry targets youth

In its efforts to manipulate young people, the tobacco industry has resorted to embellishing products to make them more appealing to specific demographics, particularly via packaging or branding. This has been especially evident in the recent explosion of interest in e-cigarettes and heated tobacco products. One of the most significant innovations by the industry involves its marketing strategies. Across sectors, advertising is increasingly moving online and the tobacco industry is no different – tobacco companies are turning more and more to social media influencers to market these dangerous products. 

Globally, there are 1.1 billion adult smokers, 60% of them want or intend to quit. Much has been written and said about the potential of electronic nicotine delivery systems (ENDS) such as e-cigarettes to help tobacco users quit. While the evidence is still inconclusive, e-cigarettes are often used along with one or more tobacco products. As this is the practice with many ENDS users, the health effects of two or more products are combined.

Il futuro del "Marketing sociale": dalla tecnica .... alla strategia.

The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

There are well established arguments that public health campaigns rely heavily on treating all people as the same using education (show me) and law (make me) while overlooking one of the most effective ways to achieving change – marketing (help me).

L'ultima opera di Jean-Luc Godard condensa più di un secolo di intervento del cinema sul mondo. Un corpo a corpo tra immagini parole partiture musicali e pittoriche con cui vengono ripensati i concetti d'Oriente e Occidente e in cui il cinema diventa la Regione Centrale dei nostri sogni e delle nostre speranze.

Il Dossier completo su "la Salute umana" 
CULTURA E SALUTE EDITORE PERUGIA

8 luglio 2020, ore 15:00-16:00 

 Webinar del Prof. Claudio Cermelli, virologo Unimore

Pipistrelli, zibetti, pangolini o bioterroristi? Da dove vengono i virus. Interverranno il Magnifico Rettore di Unimore, Prof. Carlo A. Porro e il Presidente di ISDE - Modena, Dott. Paolo Lauriola.

Per informazioni: isde.martedi@unimore.it

Durante l’emergenza la pratica della medicina obbedisce a regole diverse rispetto a quelle dei tempi normali? Potremmo capirlo: emergenza evoca fretta e urgenza; magari anche insufficienza di risorse per tutti quelli che hanno bisogno di cure, con l’incombere dell’eventualità di dover fare scelte tragiche. Ma “emergenza” può significare anche, etimologicamente, far venire allo scoperto qualcosa che abitualmente resta sotto […]

The nonprofit professional organization hopes to unify the industry with an active, useful definition of an often ambiguous term. Ask 10 healthcare stakeholders what "digital health" is and odds are you'll get 10 different answers.

Lifestyle medicine addresses the root causes of disease with evidence-based therapies in lifestyle behaviors like diet, exercise, sleep and stress.

Tra diseguaglianze nel mercato del lavoro e mancato riconoscimento del lavoro domestico prevalentemente a carico delle donne, la discriminazione delle donne evidenzia arretratezze economiche e culturali. Quali sono, allora, i costi umani e sociali della disparità di genere?

RESULTS: Youth exposure to television e-cigarette advertisements, measured by target rating points, increased 256% from 2011 to 2013. Young adult exposure increased 321% over the same period. More than 76% of all youth e-cigarette advertising exposure occurred on cable networks and was driven primarily by an advertising campaign for 1 e-cigarette brand.

Per informazioni

http://cespes.unipg.it/La%20Salute%20Umana.htm

https://www.facebook.com/102035281513014/videos/2575218492736505

Perchè Zorba?

Kengah, una gabbiana, è pronta per deporre il suo primo uovo ma dopo un tuffo in mare per catturare un’aringa finisce bloccata in una pozza di petrolio. Liberatesi a fatica atterra sul balcone di Zorba, un grosso gatto nero.

Stremata, usa le sue ultime forze per deporre l'uovo e chiede al gatto di farle tre promesse: non mangiare l'uovo, prendersi cura del piccolo e insegnargli a volare.
La gabbianella nasce, viene battezzata Fortunata e, dopo mille vicissitudini, grazie a Zorba, ai suoi amici gatti e a un saggio umano, impara a librarsi nel cielo.