Italian Social Marketing Association - Newsletter 202

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Thaler and Sunstein’s “nudge”  has spawned a revolution in behavioral science research. Despite its popularity, the “nudge approach” has been criticized for having a “limited evidence base”. Mertens et al.  seek to address that limitation with a timely and comprehensive metaanalysis. 

Low levels and poor quality of theory use suggest social marketing researchers and practitioners need further support in rigorously applying theories across the life of an intervention. 

IL MARKETING SOCIALE E L’INTERAZIONE UOMO/AMBIENTE

14 novembre 2022 Roma.

Social marketing for One Health.Poster contest 2022

 EdizioniCulturaSalute

With this toolkit the Health and Environment Alliance (HEAL) aims to provide civil society organisations with the resources to effectively communicate air quality and health science

La criminalità ambientale genera milioni di euro di denaro sporco nella sola Unione europea ogni anno, eppure rimane estremamente difficile per le forze dell’ordine collegare ....

The Italian Ministry of Health and WHO Regional Office for Europe jointly launched the Italian Health Equity Status Report initiative “Healthy Prosperous Lives for All in Italy”

Brighton 2022. 5 - 8 SEPTEMBER, PAPER SUBMISSIONS OPEN ON REQUEST Brighton 2022 Speakers Committee Programme 

Nel 2002 nasce l'Associazione Italiana di Marketing Sociale. In questi 20 anni siamo passati dalla presenza del Marketing sociale  nella programmazione dei "Piani per la salute" di poche regioni innovative al Piano Nazionale di Prevenzione 2020/25 che prevede programmi di Marketing Sociale in tutte le regioni d'Italia

Pascale EZAN  nous parle de l'impact des réseaux sociaux sur les comportements alimentaires et l'éducation nutritionnelle chez les jeunes. Symposium le Marketing Social Appliqué à la Santé #MSAS2022.

Découvrez les habitudes de consommation de la génération Z en France sur les réseaux sociaux.

In 2002 the Italian Association of Social Marketing was founded. In these 20 years we have gone from the presence of Social Marketing (MS) in the programming of the "Health Plans" of a few innovative regions to the National Prevention Plan 2020/25 which provides for Social Marketing programs in all regions of Italy. 

Given the extremely negative track record of the global tobacco industry (Big Tobacco), it is essential that health policy makers and anti-smoking campaigners closely monitor this industry’s attempts

to exploit both growing environmental concerns among consumers and gaps in legislation.

Researchers quantify, for the first time, how much responsibility each country bears for the ecological damage caused by excess use of materials.

From a practical perspective, this review will help social marketing professionals to recognise the effectiveness of using social media for upscaling and more efficient communication of their campaigns. It also draws their attention to the potential challenges that social marketers need to overcome to create sustainable social media communication. 

R.Berarducci, N.Fois,  M.Rossello,  S. Scandarola,  I.Torchio, G.Fattori

Our project aims at encouraging people to donate all those clothes still in good condition that they no longer use, in order to fight fast fashion and take action to defend our planet. We worked together with “And Circular”, who helped us organize our project at the shopping mall Centroborgo. 

Rapporti internazionali, ormai consolidati, dimostrano come la ricerca scientifica rappresenti un motore di crescita sociale ed economica oltre che culturale. Inoltre, nel settore biomedico, la ricerca ha prodotto straordinari avanzamenti nella prevenzione e nella cura di molte malattie, determinando un significativo miglioramento della qualità e della durata della vita.

La privatizzazione della sanità fa male alla salute.  Uno studio di Lancet mostra come l’esternalizzazione dei servizi  su larga scala, introdotta con la riforma della sanità britannica del 2012, sia coincisa con la crescita della mortalità.

Jeff French:
Before going to ESMC I was aware that I have very much missed face to face interacting with social marketers over the last couple of years, however I did not realise how much I have missed it

Despite being widely viewed as a safer alternative to tobacco, e-cigarettes aren’t harmless, especially to adolescents. But social media is rife with glossy content that makes vaping look fun and cool.

First announcement Hybrid conference (face to face and online) Human/environment interaction has always led to problems that negatively affect both the integrity of ecosystems and people's health and quality of life

The last 5th European social marketing conference has moved scholars and practitioners to confront each other on the contributions of social marketing for "Addressing wicked problems in a rapidly…