Italian Social Marketing Association - Newsletter 206

Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.

CBSM is an alternative to the information intensive campaigns that are frequently used to promote environmental, health, and safety behaviors. While the process of CBSM may be new to you, it has been effectively utilized in numerous programs across the globe and is an attractive alternative to simply providing information. 

Ce n’est pas un peu absurde de se souhaiter « bonne santé » avec de l’alcool ?
La bonne santé n’a rien à voir avec l’alcool.
Faites le point sur https://www.alcool-info-service.fr/

How did humor, mariachi music and the loving figure of an abuela (grandma) help increase COVID-19 vaccination rates among Washington state’s Hispanic population?

Quali sono i modi possibili per ‘riparare’ la memoria, mediante il nesso tra identità e ricordo e facendo anche i conti col passato comune?
http://www.festivalfilosofia.it

L’applicazione dell’intelligenza artificiale alla produzione di articoli – o di saggi – scientifici pone domande intriganti. Strumenti come ChatGPT sono pericolosi o utili?

This interview with epigeneticist Andrew Pospisilik is taken from the article One sequence, many variations that appears on The Scientis t website . It concerns epigenetic changes thanks to which organisms come to be endowed with great plasticity, so that they can change rapidly and adapt to their environment.

2022 was the year that hybrid congresses and conferences finally became a mainstay across the medical and scientific communities

I have a Japanese friend, Mitsu Shibata, who contacts me regularly to help build more peace in the world. He refers to the time in 2016 when I was invited to visit Hiroshima to give a major address at a peace conference...

Input into Fairtrade, Our Carbon Footprint and the Bigger Picture session during Fairtrade Fortnight 2022.

Intervention du Pr Pascale Ezan, membre de l'Institut du Marketing Social sur la thématique des influenceurs et de leur capacité à promouvoir une alimentation saine auprès des jeunes.

Understanding human behavior is vital to developing interventions that effectively lead to proenvironmental behavior change, whether the focus is at the individual or societal level. However, interventions in many fields have historically lacked robust forms of evaluation...

Researching Your AudiencePractical lessons in conducting in-depth research to inform audience-led social marketing programmes iSMA Offers Social Marketing Professional Certificate of Completion An ‘introduction to social marketing research’ training course ....

Se non stesse per scoppiare la guerra mondiale ci sarebbe da divertirsi con la storia di vino e salute. Scende in campo la Soc It Medicina Ambientale scrivendo ai media: “E allora le polveri sottili?”
Cosa c’entra non si sa. Un po’ tipo la vignaiola…

L'intervention “L'alcool et le tabac intégrés au sein des médias favoris des adolescents” est présentée par Boris Chapoton de la Chaire Hygée.

Il volume analizza la comunicazione pubblica attraverso sette capitoli che ne descrivono la genesi e l’evoluzione, la trasformazione dei modelli e delle strutture comunicative, approfondendo l’impatto delle tecnologie digitali nel rapporto tra istituzioni, media e cittadini.

How social marketing can save the planet (if commercial marketing doesn't destroy it first).
Given the complex problems we now face – profligate consumption, excessive inequalities, post-truth politics, tech tyranny, climate change – we have to imagine better. Nudge and easy, fun and popular will no longer suffice; we need to engage people’s critical faculties, to empower them to challenge current assumptions and together build healthy, egalitarian and sustainable ways of living.
Our planet desperately needs a generation of rebels with a cause; social marketing can provide it.

La rubrica  "One Health: salute ambiente e società" nasce dalla collaborazione tra ISDE (Emilia Romagna), Festival della salute (GOOD event, Eventi Diversi) e Marketing sociale che cura la piattaforma e la pubblicazione

Nessuno è diventato vecchio su internet, almeno finora. Sono passati venticinque anni da quando tutto è cominciato e la rete ha avvolto le vite di molti. In ogni caso, ovunque nel pianeta le persone invecchiano in rete, dentro un luogo differente da quello in cui invecchiavano prima. Una landa inedita, in buona parte inesplorata.

Food systems in Europe are largely unjust and not sustainable. Despite substantial negative consequences for individual health, the environment and public sector health and care services, large multi-national corporations continue to benefit from the way food systems are designed—perpetuating “Lose–Lose–Lose–Win”...

10 anni dopo Toronto, cosa abbiamo imparato?

Building on the social ecological framework, the case of the Italian Food Bank sheds light on how multi-level social marketing strategies and synergistic collaborations between various groups of stakeholders...

Social Marketing in Action. Cases from Around the World

Debra Z Basil, Gonzalo Díazn Meneses, Michael D Basil

Many tech firms have health-care ambitions. Apple tracks well-being through the iPhone. Microsoft offers cloud-computing services to health firms. Alphabet sells wearable devices and is pumping money into biotech research. But Amazon is now creating the most ambitious offering of all