Italian Social Marketing Network - Newsletter 181

“Perché non puoi vendere la solidarietà come vendi una saponetta?” Con questa domanda nel 1951 il dott. Weibe, psicologo della ricerca, riferendosi alla pubblicità radio/televisiva diede inizio a quello che poi diventerà il “Social Marketing....

Grazie a Pina Lalli per la stimolante prefazione e a Cultura e Salute Editore Perugia, un prezioso "artigiano" dell'editoria.

This Change 2020 event will take you into the world of consumer insights that will help you design innovative behaviour change solutions. Enjoy our very first Change2020 series, proudly brought to you by Social Marketing @ Griffith.

Montreal researchers say data can help authorities reach certain groups to improve safety guideline adherence.

Six months after its initial launch, a Montreal-led international survey of global attitudes around the COVID-19 pandemic is yielding tangible and useful results. It also reflects the wide range of responses from the global population seen since much of the world went into lockdown this spring.

Venetian courtesan Veronica Franco (1546-1591) describes the perils of her profession in one of her Familiar Letters, which she published in 1580: “To give oneself as prey to so many men, with the risk of being stripped, robbed or killed, that in one single day everything you have acquired over so much time may be taken from you, with so many other perils of injuries and horrible contagious diseases; to drink with another’s mouth, sleep with another’s eyes, move according to another’s desires, always running the clear risk of shipwreck of one’s faculties and life, what could be a greater misery?”

La qualità della vita democratica scaturisce innanzitutto dalla capacità di porre e di porsi buone domande, dalla capacità di dubitare. E questo vale tanto per chi il potere ce l’ha quanto, forse soprattutto, per chi apparentemente non ce l’ha. Cioè noi. Perché i cittadini hanno un potere nascosto, che li distingue dai sudditi e che deriva proprio dall’esercizio della critica e dunque della sorveglianza.

Richard Horton does not hold back in his criticism of the UK’s response to the pandemic and the medical establishment’s part in backing fatal government decisions

Personalità che esprimono opinioni sul coronavirus nei mass media, invece di insultare i colleghi che la pensano diversamente, dovrebbero contribuire a creare una cultura nazionale dove le ingiurie diventino più umilianti per chi le proferisce rispetto a chi le riceve.

Being an importer of fossil fuels and an exporter of renewable technology is not so bad.

The united states of america is now the number-one energy superpower anywhere in the world,” President Donald Trump told oilmen in Midland, Texas this summer, from a stage decorated with gleaming black barrels.

Please download, read and share this 119-page report compiling our coverage from VicHealth’s five-part webinar series, Life and Health Re-imagined. It covers: How can we reshape work to benefit everyo

Social marketing provides a more holistic approach to influencing behavioral change.

I often see writers equating “nudging” with behavioral economics.  It’s as if nudging is the essence of behavioral economics.  As much as I respect the nudging concept and its contributions, behavioral marketing calls for a larger scheme than nudging.  That scheme is social marketing. 

This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance. Since the beginning of the COVID-19 pandemic there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake. 

As Australia, and many other parts of the world start to emerge from lockdown, we asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton Business School in the UK.

ISS-Sorvegliare costantemente i bambini in acqua è la prima regola, ma anche seguire alcuni semplici accorgimenti può essere fondamentale per prevenire incidenti:

- recintare le piscine

- coprirle con un telo quando non si usano

- togliere tutti i giocattoli, far indossare le cuffie

There is no question that teen vaping is an epidemic across the US. We are now at 28% teen vaping use in the past 30 days among US high school students, which is the largest amount of teens using a nicotine-based product in 20 years. This is something that every single community needs to take action on.

 www.rescueagency.com/ready-made-campaigns

Secondo il Guardian "British American Tobacco" usa i social media e gli influencer per aggirare le leggi sulla pubblicità. Dall’Italia, controlla 33 paesi in tutto il mondo  e oltre 400 influencer.

L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli inluencer per promuovere le sigarette elettroniche su Istagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani.

How a mostly unregulated company disrupted Big Tobacco and hooked millions of Americans on a new vice

Seguendo il percorso della fase finale della vita e l'intreccio delle relazioni che si creano - con i professionisti della cura, con le strutture sociali e nell'ambito dell'intimità familiare - il libro vuol favorire la consapevolezza. E aiutare a prendere le decisioni più responsabili.

festivalfilosofiamacchine 2020

Le potenzialità emotive non si esauriscono nei nostri dispositivi razionali: in che modo la follia ci permette un distanziamento dal Sé che porti ad esprimerci come persone?

An emphasis on overly broad notions of generalisability as it pertains to applications of machine learning in health care can overlook situations in which machine learning might provide clinical utility. We believe that this narrow focus on generalisability
should be replaced with wider considerations for the ultimate goal of building machine learning systems that are useful at the bedside.

Digital representation on NHS boards is something which many IT leaders have campaigned for and Paul Richards, a non-executive director at Torbay and South Devon NHS Foundation Trust, explores how it could help with building sustainable transformation across the NHS.

As digital health gains momentum, the medical professional is bound to shift and evolve at a growth rate that is sure to outpace the previous years. Today, as the promise of digital health becomes even more highlighted, more and more patients expect the physicians to deliver better standards of care customized to their needs. Not only this, they expect the practices to meet their requirements in a manner suited to their personal schedules and lifestyles. In lieu of this digitization and changing patient expectations, there are five key trends that are transforming the digital health landscape as well as patient care.

Il medico dovrà valorizzare al massimo la propria visibilità sul web per diventare un punto di riferimento nelle ricerche online.

Per un medico che vuole essere visibile online, non basta avere una pagina personale sul web. È necessario posizionarsi nelle prime pagine dei motori di ricerca, in modo da comparire tra i primi risultati rispetto alle ricerche degli utenti e, quindi, di potenziali clienti.

Out in September

"Why can't you sell solidarity like you sell soap?" With this question in 1951, Dr. Weibe, a research psychologist, referring to radiotelevision advertising began what would later become "Social Marketing". After 70 years, social marketing is ready to go beyond the simple tactical level and move to the strategic level in order…

Allattamento al seno e Alexa, l’assistente vocale di Amazon.

Il progetto si chiama «Start for life» ed è stato sperimentato in Inghilterra dove il tasso di allattamento al seno è tra i più bassi del mondo. Il 75% delle donne inizia ad allattare quando nasce il bambino, purtroppo al sesto mese la percentuale scende al 25%. Pe affrontare il problema il Sistema Sanitario Inglese ha sperimentato un programma di sostegno all’allattamento che per la prima volta usa l’assistente vocale Alexa.