Italian Social Marketing Association - Newsletter 194
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Italian Social Marketing Association -   Newsletter 194
Marketing sociale. Health promotion. Social media.
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Trainings: Social Marketing Key Concepts and Principles. 3-session self-paced online course

Trainings: Social Marketing Key Concepts and Principles. 3-session self-paced online course | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global...
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La Newsletter dell'Associazione Europea di Marketing Sociale

La Newsletter dell'Associazione Europea di Marketing Sociale | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
The latest news from the European Social Marketing Association (ESMA).
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Table Ronde restitutive du Symposium le Marketing Social Appliqué à la Santé

Captation de la table ronde restitutive du symposium Le Marketing Social Appliqué à la Santé. Table ronde modérée par Véronique Regnier Denois (Institut PRESAGE) avec les interventions du Pr. Laure Ambroise (Coactis), Dr. Pierre Arwidson (SpF), Boris Chapoton (Chaire Hygée), Pr. Marie-Laure Gavard-Perret (CERAG), Pr. Karine Gallopel Morvan (EHESP), Luc Goethals (Chaire Santé des Aînés), Pr. Isabelle Prim-Allaz (Coactis), Stéphanie Verfay (Coactis), Marie-Claire Wilhelm (CERAG).

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Las herramientas del marketing para exprimir los datos de las redes - Gonzalo Díaz Meneses

Las herramientas del marketing para exprimir los datos de las redes - Gonzalo Díaz Meneses | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
La investigación de mercados ha cambiado radicalmente en los últimos tiempos. Se incorporan tecnologías como el neuromarketing y la minería de datos, aplicadas en inmensas bases de datos como las redes sociales.
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Social Marketing. A Behavioural Change Rebel turning 50 - Gerard Hastings, Alan Tapp, Christine Domegan.

Social Marketing. A Behavioural Change Rebel turning 50 - Gerard Hastings, Alan Tapp, Christine Domegan. | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. 

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Behaviour Change for Conservation • Change

Behaviour Change for Conservation • Change | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
Behaviour Change for Conservation • Change | Social and Behavioral Change Communication or SBCC is a planned theory based and evidence based process to facilitate social as well as behavior change. It uses Socio-Ecological model to analyze the problem from multiple levels (personal, interpersonal, community and other enabling environment) in order to identify the root causes, influences and intervention points for changing knowledge, attitude, behavior and social norm.
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Anna Bonny - The Mastectomy Patch

Directed by Chloe Wallace, produced by Canada. Script by Jane Darroch Riley. Brand advisors: Bendita Gloria
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It's not easy being green - THE LANCET 

It's not easy being green - THE LANCET  | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

Evidence has shown that nations will not achieve their targets because efforts to control greenhouse gas emissions (GHGs) have been inadequate. Technology can play an important part in
the fight to lower global temperatures, but at what cost?

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Social marketing at Bologna University. 18° Course. Second cycle degree programme (LM) in Media, Public and Corporate Communication.

Social marketing at Bologna University. 18° Course. Second cycle degree programme (LM) in Media, Public and Corporate Communication. | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
By the end of the course the student will have acquired conceptual, methodological and applicative skills of social marketing applied to issues of public utility, with particular reference to the Sustainable Development and Health Promotion.
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Social marketing at Urbino University. Lesson on "Social marketing for health and the environment in the digital society" (Giovedì 11 Novembre 2021)

Social marketing at Urbino University. Lesson on "Social marketing for health and the environment in the digital society" (Giovedì 11 Novembre 2021) | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

Social marketing for health and the environment in the digital society

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Social marketing at Smart health: Promozione della salute "OnLife"

Social marketing at Smart health: Promozione della salute "OnLife" | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

Webinar con Francesco Gabbrielli (ISS), Alfredo Pascali (Pascali NExT-Health), Eugenio Santoro (IRCCS Mario Negri), Giulia Franchi (WELMED), Giuseppe Fattori (Marketing sociale, UNIBO). Modera Anna Iannone (Unimore)

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Salute digitale: come sta cambiando l’ecosistema? - di Angelica Giambelluca

Salute digitale: come sta cambiando l’ecosistema? - di Angelica Giambelluca | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
Telemedicina, terapie digitali, ma anche umanesimo digitale e comunicazione sanitaria sui social: la salute sarà sempre più digitale.
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Social marketing: Guida rapida al marketing sociale basato sulla comunità

Social marketing: Guida rapida al marketing sociale basato sulla comunità | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
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Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University

Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

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L'Italia nel Board Europeo del Marketing Sociale

L'Italia nel Board Europeo del Marketing Sociale | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing. 

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Dove nasce la violenza contro le donne - Intervista a Lella Palladino. forward

Dove nasce la violenza contro le donne - Intervista a Lella Palladino. forward | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

Un problema culturale e strutturale, dai costrutti patriarcali al lavoro di cura.

Cosa manca per equilibrare i poteri e per una società inclusiva? Abbiamo bisogno solo di una buona governance?

Abbiamo bisogno di valorizzare la soggettività delle donne che non possono essere sostenute come persone in difficoltà da includere. 

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Salute per tutti: miti, speranze e certezze della Primary Health Care - Prefazione di S.Spinsanti

Salute per tutti: miti, speranze e certezze della Primary Health Care - Prefazione di S.Spinsanti | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

A cura di: Antonio Bonaldi, Stefano Celotto, Paolo Lauriola, Alessandro Mereu

CULTURA E SALUTE EDITORE PERUGIA

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Comunicazione e vaccino anti COVID-19. A cura di DORS

Applicare le Scienze Sociali e Comportamentali per affrontare l’esitanza vaccinalee promuovere la fiducia nel vaccino**

Wen-Ying Sylvia Chou, Ph.D., M.P.H.,1 Caitlin E. Burgdorf, Ph.D.,2

Anna Gaysynsky, M.P.H.,1 Christine M. Hunter, Ph.D.2

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Non possiamo più ignorarli - Giovanni Mori. Fridays for Future

Non possiamo più ignorarli - Giovanni Mori. Fridays for Future | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
Dopo COP26 è sempre più urgente dare risposte concrete per il futuro del pianeta. Ascolta il podcast con l'intervista a Giovanni Mori, portavoce del movimento Fridays for Future
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Misurare ciò che conta: Al di là del Pil   di Joseph E. Stiglitz, Jean-Paul Fitoussi, Martine Durand

Misurare ciò che conta: Al di là del Pil   di Joseph E. Stiglitz, Jean-Paul Fitoussi, Martine Durand | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

Stiglitz, Fitoussi e Martine Durand propongono una nuova agenda «oltre il Pil». Il volume propone un nuovo armamentario di metriche per stabilire la salute di una società, incluse misure sulla diseguaglianza e la vulnerabilità economica, sulla sostenibilità ambientale e su come le persone percepiscono la propria vita.

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A tribute to Linne Eagle

A tribute to Linne Eagle | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
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Lancement de l'Institut du Marketing Social 

Lancement de l'Institut du Marketing Social  | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

- Comment être plus efficace pour changer les comportements
pour le bien de tous ?
- Prévention santé et des risques, engagements pour l’environnement, lutte contre les discriminations, … comment changer d’échelle et influer sur les pratiques et les représentations?

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Disruptive social marketing dystopia, disconnection and disruption- Carlos Oliveira Santos, Hamilton Coimbra Carvalho, José Afonso Mazzon and Otavio Bandeira De Lamônica Freire

Disruptive social marketing dystopia, disconnection and disruption- Carlos Oliveira Santos, Hamilton Coimbra Carvalho, José Afonso Mazzon and Otavio Bandeira De Lamônica Freire | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
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Onlife Fashion. 10 regole per un mondo senza regole - Philip Kotler

Onlife Fashion. 10 regole per un mondo senza regole - Philip Kotler | Italian Social Marketing Association -   Newsletter 194 | Scoop.it
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The environmental price of fast fashion- Nature reviews

The environmental price of fast fashion- Nature reviews | Italian Social Marketing Association -   Newsletter 194 | Scoop.it

The fashion industry is facing increasing global scrutiny of its environmentally polluting supply chain operations...

These changes stress the need for an urgent transition back to ‘slow’ fashion, minimizing and mitigating the detrimental environmental impacts, so as to improve the long-term sustainability of the fashion supply chain.

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