Rebekah Russell-Bennett, Ross Gordon, Jeff French, L. Suzanne Suggs, Nancy Lee, Brian J. Biroscak
The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics.
His field is social marketing, not social media, but the application of basic marketing principles to programs that make difficult change fun, easy, and popular to adopt. In "Let's Get Naked", he'll show us how a simple idea can change the way you think and act.
Throughout the world there is the recognition that we are at a turning point of development—The World Economic Forum has used the terms Globalization 4.0 and Industrial Revolution 4.0 as code words for the radical changes underway. In health and medicine we are also on to Health 4.0—which basically means the digital transformation of health and medical care, both in its practice and its governance.
Duplicate and salami publication are unethical, but are common practices with substantial consequences for science and society at large. Scientific journals are the ‘gatekeepers’ of the publication process. We investigated journal policies on duplicate and salami publication.
Ever tweet about being sick? Or look up your symptoms online? Researchers are using this information to monitor illnesses and attitudes about health in real time.
FOR DECADES, COCA-COLA has burnished its public image as an environmentally caring company with donations to recycling nonprofits. Meanwhile, as one of the world’s most polluting brands, Coke has quietly fought efforts to hold the company accountable for plastic waste.
In most companies, strategic planning isn’t about making decisions. It’s about documenting choices that have already been made, often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more, better, and faster decisions.
Una delle principali sfide della sanità pubblica è come tenere in considerazione e accogliere i bisogni che nascono dal basso coniugandoli con gli obiettivi degli interventi programmati dall’alto. Un metodo di lavoro utile può essere il percorso parallelo.
Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica.
In a first meeting in Lugano in the summer of 2009, four social marketing experts met to discuss how best to enhance the emerging International Social Marketing Association in Europe, which represents a great opportunity for the discipline. The protagonists: Francois Lagarde, consultant and trainer of Social Marketing and Communication; Christiane Lellig, consultant to Basler & Hofmann; Suzanne Suggs, University of Italian Switzerland; Giuseppe Fattori, Head of the National Social Marketing Coordination-Italy.
I medici sono troppo sicuri di loro: confessare il dubbio e la propria incertezza aumenta la fiducia dei cittadini.....
Al diluvio di informazioni approssimative o false che raggiunge i cittadini, medici e dirigenti sanitari rispondono troppo spesso dichiarandosi sicuri del proprio punto di vista, quasi ritenessero di poter perdere la fiducia in loro riposta se ammettessero i limiti delle loro conoscenze.
Migrant child di Banksy comparve nel maggio del 2019 a Venezia durante l'inaugurazione della Biennale Internazionale d'Arte.
Un bambino con un giubbotto nautico è in piedi e alza il braccio destro impugnando il fusto di una pianta dalla quale si sprigiona un fumo rosa. Il fumo scende dietro di lui e lascia una grande traccia sul muro. I piedi e una parte delle gambe del bambino sono immerse nell’acqua del canale.
This paper investigates the role of social media in exacerbating polarization on climate change in the United States. Polarization and the lack of consensus around climate change have been especially prominent in America, inhibiting the implementation of ambitious climate policies.
Un tempo spacciata dai divi del cinema, oggi ridotta a vergogna catarrosa davanti al vizio fighetto e digitalizzato. Ecco perché la bionda è diventata il vero gesto rivoluzionario contro le bowl di avocado
Può essere veritiera, la bugia? La verità è sia agente attivo della filosofia che sua linea di fuga, in relazione alla menzogna, al segreto e all’invenzione stessa della verità
Gravidanza e diabete, la sicurezza in una app Sviluppata dalla Fondazione Bruno Kessler e da TrentinoSalute4.0, e progettata per il monitoraggio costante delle mamme diabetiche, la App è in sperimentazione in Trentino da alcuni anni.
Mobile speeds are soon to reach ten times today’s performance. Swinburne researchers are racing to ensure that the technology’s impact on our bodies is understood.
ast 5G networks are supposed to take hold in 2019, as phones, providers and networks all begin to come online. Behind the scenes, studies modelling the absorption patterns of 5G electromagnetic energy in human tissue, authored by Professor Andrew Wood’s Swinburne team, has helped form the basis for international discussions on safety regulation and design.
Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing’s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides “problem people” if we are to solve major social problems. Alan R. Andreasen- Georgetown University- Social Marketing in the 21st Century
The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.,The paper uses a periodization methodology, based on turning points of conceptual integration between social marketing and systems science.,The paper identifies three periods of integration between social marketing and systems science.
This paper proposes social marketing as one approach for developing solutions to many environmental problems currently facing the global community. The social marketing approach applies generic marketing and marketing research strategies to the promotion of social programs or products (e.g., programs or products that benefit society).
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