Italian Social Marketing Association - Newsletter 222

Update on The Future of Social Marketing: Let’s Get it in Orbit by 2025! By Nancy Lee In 2019, I launched an effort to help “Institutionalize Social Marketing” and wrote an article for Social Marketing Quarterly (SMQ) on The Future of Social Marketing: Let’s Get It In Orbit by 2025. You can read the article

Social marketing can effectively reach diverse populations, encouraging them to adopt practices that enhance their wellbeing. This approach not only increases awareness about health issues but also empowers people to take proactive steps in managing their health, ultimately leading to improved public health outcomes.

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. 

I always believed that Americans are among the most educated people in the world. So I put the question to the internet: What countries have the most college-educated people? To my shock, the U.S. wasn’t included in the top ten most educated nations...

In this speech Dr. Laura Marciano discussed the Happiness 2.0 Project. This project aims to explore the complex relationship between social media use and adolescent well-being through a series of activities combining arts and science. 

Michael Norton has spent decades studying why human relationships last. Sharing rituals – from a clink of a glass to Christmas Day traditions – have a powerful positive effect.

L’axe thématique “Marketing social” coordonné par Karine Gallopel-Morvan est heureux de vous annoncer la tenue prochaine d’une journée d’étude et d’échanges consacrée au tabac et vous invite à marquer vos agendas

Circular fashion presents a new challenge in understanding consumers and marketing. There is a gap in research connecting the different layers of consumer behavior, sustainable fashion, with a systemized view on social marketing.

This study aims to investigate whether consumers and small businesses can transition from disposable to reusable coffee cups, using a community social marketing intervention, led by a Social Purpose Organisation.

In this article, we delve into the environmental impact of AI, exploring associated problems including emissions and e-waste.

Alicante 2025 - 7 NOVEMBER 2025.
CALL FOR ABSTRACTS OPEN

The 9th World Social Marketing Conference will focus on the theme "Catalysts for Change: Uniting Global Efforts to Shape a Better Future."

In this newsletter, you’ll find exciting updates and useful resources designed to keep you engaged and informed:

• Global and Local Events

• Educational Resources

• Community Connections

Chaos dynamics are abundantly present in nature as well as in societies as an undesirable phenomenon. Sometimes, chaotic situations and problems are associated with a lack of meaning to understand their dynamics...

Italian Social Marketing in orbit. Inspired by a project of Nancy Lee - iSMA. University Courses of Social Marketing. Field activities. Critical Social Marketing. Books, Chapters, Articles. Student posters ..

The Association of Social Promotion registered in the National Register of the Third Sector (RUNTS)

Inizia una collaborazione con Marco Talluri e il suo Blog “Ambiente e non solo”. Presenteremo  brevi interviste video sui temi di Agenda 2030 e One Health per lo sviluppo sostenibile ..
La clip di presentazione sul canale youtube di Marketing sociale

L’uccisione del CEO di UnitedHealthcare ha suscitato un’ondata di solidarietà e ammirazione nei confronti del colpevole, Luigi Mangione, celebrato come un eroe sui social, mentre sono andate a ruba le magliette con scritto “Free Luigi”, espressione della rabbia diffusa tra la popolazione nei confronti delle compagnie assicurative.

Un recente sondaggio condotto da Nature tra circa 400 esperti del rapporto fra scienza e politiche a livello globale ha messo in luce una criticità preoccupante: l'80% degli intervistati ritiene che il sistema di consulenza scientifica nel proprio paese sia inefficace o lacunoso, e il 70% afferma che i governi non utilizzano regolarmente i pareri scientifici nelle loro decisioni. Le ragioni sono varie.

A quale sistema di aspettative sono sottoposte le persone nel contesto delle nostre società? Quali sono le prestazioni attese, in tema di processi identitari o di identificazione e riconoscimento di sé?

Questi saggi riguardano riflessioni che contribuiscono alla salute delle popolazioni, che possono informare la scienza e la ricerca e, forse indirettamente, l’azione. In definitiva, il blog The Healthiest Goldfish vuole essere un progetto costruttivo. 

Olivier Milleron dévoile l'intrication de l'histoire du tabac avec celle du capitalisme et du colonialisme. Car l'industrie du tabac participe au pire du capitalisme mondialisé, échappant au contrôle des états et des citoyens. Pour l'auteur, se réclamer de la gauche anti-capitaliste et fumer relève de la contradiction politique. 

The industry’s marketing may be ultra-green but the reality is very different.

There are some phrases so well-worn, we become numb to their meaning. For me, “sustainable fashion” is one of those phrases.

More than 400 chemicals regularly used in everyday plastic products are linked to breast cancer, and the dangerous compounds could be a driver of increasingly elevated cancer rates in young women, new research finds.

Seminario di Giuseppe Fattori.

Introduce e coordina:

Gea Ducci, docente del corso di Comunicazione sociale e istituzionale

Congresso Nazionale ISDE 2024 - International Society of Doctors for the Environment.

Title: Marketing sociale per One Health