Italian Social Marketing Association - Newsletter 199

Nel momento in cui si stanno avviando il PNRR (Piano Nazionale di Ripresa e Resilienza) e il PNP (Piano Nazionale di Prevenzione) basati in gran parte sui principi di OneHealth abbiamo bisogno di nuovi strumenti per affrontare le sfide che ci aspettano in anni particolarmente complessi. Il Marketing sociale, con solide basi “evidence”, può essere uno di questi

CULTURA E SALUTE EDITORE PERUGIA

This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations. 

Social marketing influences in a relevant manner the process of producing and disseminating social knowledge, thus asserting attitudes and approaches according to various objectives of social evolution.

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing.

Un'altra lezione da Pep Guardiola.

Siete così una bella realtà che la gente comincia a parlare di voi e non di chi vi a costruito, scelto, insegnato. E qui accade l’impensabile. Il genio visionario, visiona un po’ troppo. Vuole riportare l’attenzione su di sé. Vuole vincerla lui.

People tend to focus on whether an experience ends on an up note or a sour one, even if it leads us to make bad decisions. A new study examines why.

Form di iscrizione

De nombreux problèmes sociétaux et de santé requièrent des changements de comportement des populations. L’information et l’injonction ne suffisent pas à obtenir de tels changements de manière durable. Le marketing social et les nudges proposent des méthodes alternatives…

Large corporations are leading the way in measuring their organizational performance on sustainability, social equity, and ethical governance. Health care systems can learn from studying ...

Authors:

Linda Bertin, Caterina Claut, Giulia Gallo, Elena Giancecchi, Erica Mengoli, Alice Laghi, Giuseppe Fattori 

Summary
Social Marketing project to reduce the purchasing of Fast Fashion by young people and give new value to old clothes/fabrics thanks to our collaboration with HUMANA People to People. This project aims to involve students from Bologna and San Marino in a process of circular economy.

"Ambiente e salute in 100 secondi" al Green Social Festival 2022.
Progetto di I.Torchio, N.Fois, S.Scandolara, M.Rossello, R.Berarducci. Marketing Sociale Compass UNIBO.
Trovi la Clip anche su TouTube MKTSOCIALE-Archivio

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti. Questo breve corso che richiederà circa cinque ore per essere completato è un punto di partenza ideale per altri corsi più avanzati e specializzati…

Prominent health warnings on alcohol products make drinking “unappealing”, new study finds. Find out more.

La 2nde édition du symposium : Le Marketing Social Appliqué à la Santé (MSAS) s'adresse à toute personne désireuse d'en savoir plus et d'échanger sur l'utilisation du marketing social dans une dynamique santé : chercheurs, praticiens, décideurs publics, soignants, administratifs, étudiants...

Counting down the 5 key Examples of Gamification and how it works in different fields.
If you don't know these you don't know gamification...

Effective communication is like creating the perfect Martini or mocktail according to Phillip Jones.

Jusqu’à mon centième anniversaire, aux questions qu’on me posait sur ma propre mort, je répondais en invoquant les forces de vie qui refoulaient puissamment en moi l’angoisse de mort. Certes, par moments m’arrivait de façon fulgurante l’invasion du néant. Souvent le soir avant de m’endormir je me demandais : « Est-ce que je me réveillerai demain matin ?

The Social Marketing Influencers - From "Social Marketing: Behavior Change for Social Good" by Nancy Lee, Philip Kotler 2019 (Updated)
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata.
Visualizzare nella modalità “curated”.

This paper sets out are some of the key insights and principles about why effective social behavioural design needs to incorporate marketing principles.  Cultura e Salute Editore Perugia

Why is marketing such a misunderstood term? How social marketing can create behaviour change. Tips for creating a successful social marketing campaign.