Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing’s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides “problem people” if we are to solve major social problems. Alan R. Andreasen- Georgetown University- Social Marketing in the 21st Century
The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.,The paper uses a periodization methodology, based on turning points of conceptual integration between social marketing and systems science.,The paper identifies three periods of integration between social marketing and systems science.
This paper proposes social marketing as one approach for developing solutions to many environmental problems currently facing the global community. The social marketing approach applies generic marketing and marketing research strategies to the promotion of social programs or products (e.g., programs or products that benefit society).
Le thé vert est loué pour ses bienfaits supposés sur la santé, voire pour prévenir le cancer. Mais aucune étude ne permet de montrer de telles propriétés.Le thé est la deuxième boisson la plus consommée dans le monde, après l'eau. Dans certains pays, sa consommation est un art de vivre faisant l'objet d'un cérémonial très codifié.Devenue un produit tendance chez les jeunes, cette boisson fait désormais l'objet d'une intense promotion de ses bienfaits présumés pour la santé et le bien-être (promesses de propriétés « détox », de drainage, etc.). Dans le cas du thé vert, de supposées propriétés « anticancer » sont également mises en avant. Qu'en est-il réellement ?
Mentre pare che ci siano tante verità, la menzogna è una: intenzionale e interessata. Regimi di finzione e interpretazione delle culture non precludono tuttavia che si possa tendere a una piena comprensione della realtà che unifichi i saperi.
YouTube's algorithm promotes fake cancer cures in a number of languages and the site runs adverts for major brands and universities next to misleading videos, a BBC investigation has found.
Searching YouTube across 10 languages, the BBC found more than 80 videos containing health misinformation - mainly bogus cancer cures. Ten of the videos found had more than a million views. Many were accompanied by adverts.
Current warning labels on cigarette packages are generally focused on long-term losses that can be incurred if one continues smoking. This study compares the effects of these labels agains warning labels that stress short-term losses of smoking as well as labels that stress short- and long-term benefits that can be obtained when one quits smoking.
Introduction Cancer care has expanded from a disease-focused, survival-oriented model to an approach that now considers how survivors can live well in the aftermath of intensive therapy, where they may deal with significant changes to their bodies, mental health or emotional well-being. Research evidence supports the benefit of exercise during and following cancer treatments for cancer-related symptoms, physical functioning and fitness, and health-related quality of life. To move this efficacy evidence into practice, we designed and launched a 5-year study to evaluate the relative benefit from implementing a clinic-to-community-based cancer and exercise model of care.
Sitting here. Typing at 10:24 p.m. is the last thing on earth I ever wanted to be doing.
This work I’m typing away at — trying so hard not to scream — it’s hoops. Fucki*g hoops … for insurance companies. So I can beg them to pay me. Pay me pennies for the hard, good, compassionate, humanitarian work I’m out here trying to do — but can’t because of this.
The purpose of this study is to develop improved understanding of how value is created at the midstream (meso) level in a collaborative smoke-free homes and cars social marketing programme.
The findings show that the co-creative organisational model adopted for the Smokefree programme affords access to resources and capabilities of midstream actors and provides opportunities for reshaping and mobilising existing value networks.
The implications of this study are discussed, in particular, in terms of the role of focal organisations in managing value networks, the social context, configurational fit and resources of actors involved in community-based social marketing and the need for policies and practices to provide health professionals with role support for health promotion.
The conceptual and practical work done by social medicine and global health have often overlapped. In this paper, we argue that new efforts to apprehend ‘the social’ in social medicine offer important insights to global health along five lines of critical analysis: (1) reconfigurations of the state and new forms of political activism, (2) philanthrocapitalism and the economisation of life, (3) The economy of attention, (4) anthropogenic climate change, and (5) the geopolitics of North and South.
La morte di Nadia e quelle di tanti giovani e giovanissimi ci pongono scomode domande: perché ci si ammala di cancro e soprattutto perché sempre più giovani adulti, adolescenti e bambini contraggono tumori? Sono domande più che legittime, che a più riprese abbiamo posto e per le quali non ci stancheremo mai di cercare risposte, mettendo soprattutto in evidenza il ruolo dei fattori ambientalinell’origine di queste, come di molte altre patologie croniche invalidanti.
Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica.
Intervista a Dagmar Rinnenburger, pneumologa e allergologa, autrice di “La cronicità. Come prendersene cura, come viverla”: un libro che descrive il peso della cronicità per la persona e le difficoltà del clinico nella cura di pazienti con patologie croniche.
Ha senso una epidemiologia che non miri alla prevenzione?
Maccacaro diceva appunto che la sanità doveva svilupparsi sulla prevenzione e lo strumento necessario era appunto l’epidemiologia, che avrebbe permesso di indentificare i fattori di rischio sui quali attivarsi con misure preventive. Mi sia allora permesso oggi di riflettere e di chiedermi se queste idee siano ancora valide e se abbia senso una epidemiologia che non miri alla prevenzione, e anche di chiederci quanti articoli della nostra rivista E&P parlino appunto di prevenzione.
Facebook is to take a stand against vaccine denial by directing people searching for information or using vaccine hashtags to web pages set up by public health bodies.
Climate change has been identified as the greatest health challenge of the 21st century.1-4 Recently released reports by the Intergovernmental Panel on Climate Change and the U.S. National Climate Assessment summarize the current effects of climate change on health, projections that these effects will surely increase, and the disproportionate impact of climate change on the health of vulnerable populations and disadvantaged communities.3,5 Yet the public health sector, to date, has not been highly engaged in work to prevent or prepare for climate change, despite calls to do so on the part of numerous public health leaders and organizations.
I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change) which was compiled with the Support of the International Social Marketing Association (ISMA) and all its affiliated national and regional associations around the world. (e.g Social Marketing Association of North America -SMANA) .
La medicina è sempre più “digital”, per rendere più mirate l’assistenza e le cure. E le tecnologie digitali aiuteranno anche la prevenzione a diventare “di precisione”. Ma insieme ai benefici, il digitale comporta anche qualche rischio: privacy, ipermedicalizzazione, pervasività della tecnologia.
Sabato 21 settembre, all'Auditorium del Museo Nazionale della Scienza e della Tecnologia "Leonardo da Vinci" di Milano, un incontro per gli appassionati del mondo digital sul futuro delle innovazioni nella prevenzione cardiovascolare digitale, con alcuni dei massimi esperti di questo settore in continua crescita.
Il Master è finalizzato alla formazione manageriale di 3° livello necessaria per lo svolgimento delle funzioni di direttore generale delle aziende sanitarie. Il Master fornisce strumenti e tecniche propri del processo manageriale, prioritariamente riferiti alle aree di organizzazione e gestione dei servizi sanitari, agli indicatori di qualità dei servizi correlati alla sanità pubblica, alla gestione delle risorse umane, nonché aai criteri di finanziamento e agli elementi di bilancio e controllo.
Siamo sicuri che sia sempre meglio un esame in più che uno in meno? Troppo spesso per prevenzione si intendono solo screening, controlli e check-up, cioè strumenti per la diagnosi precoce (prevenzione secondaria), sorvolando sui maggiori vantaggi che derivano dalla prevenzione primaria, quella cioè che riduce il rischio di sviluppare le malattie: non solo vaccini, ma anche stili di vita più salutari.
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