Italian Social Marketing Association - Newsletter 196

Prof Sharyn Rundle-Thiele and Dr Julia Carins take you through the CBE process and show you where and how to apply key marketing principles in your programs.

Social marketing practices can enhance the utility of nutrition and health messages to young adults in order to engage them in adopting positive lifestyle change.

An investigation by “Le Monde” and “The Investigative Desk” reveals the alliance between the tobacco lobby and the networks of American oil tycoons to prevent regulations on electronic cigarettes.

L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli influencer per promuovere le sigarette elettroniche su Instagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani.

ISDE, Zorba/Green Social Festival, Marketing sociale

Link 

Participatory approaches should be used in planning, designing and implementing health policies and programmes.

La courbe de l'Université de Washington présentée par Marie-Laure Mourre

Three-quarters of our clothing will end up burned or buried in landfill. For the fashion industry to thrive, it urgently needs to ditch the take-make-waste system.

Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health.Vaccine hesitancy may be fueled by health information obtained from a social media platforms.

People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.

Italian Social Marketing Association

Il nostro progetto tratta il tema del riuso e del riciclo di abiti usati e/o usurati, che solitamente terminano il loro ciclo di vita all’interno dei bidoni dell’indifferenziata. 

Marketing Sociale UNIBO

Nel mese di novembre, il terzo Global Tobacco Industry Interference Index relativo all’anno 2021 ha rilevato che l’Italia è tra i Paesi in cui le politiche relative al tabacco sono più esposte all’interferenza dell’industria. In questa biasimevole classifica, il nostro Paese è preceduto solo dalla Repubblica Dominicana (96 punti su 100), la Svizzera (92) e il Giappone (88).

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti.

2 eme partie du boléro dansé par Elisabeth Ros et Octavio Stanley - Ballet du XXème Siècle. Maurice Béjart

Le lobby del tabacco e del petrolio si sono alleate per finanziare in segreto falsi gruppi di consumatori che difendono l’uso delle sigarette elettroniche.

L’obiettivo principale è promuovere un’ideologia di destra

contraria a ogni regolamentazione statale.

The international conference intends to address the perspectives of public communication in different European countries, stimulating comparison between academics and taking into consideration the professional associations operating in France, Italy, Spain and Belgium. 

Global Tobacco Industry Interference Index 2021 is a global survey on how governments are responding to tobacco industry interference and protecting their public health policies from commercial and vested interests.

In a global pandemic, where smoking is a risk factor for severe coronavirus (COVID-19) disease, the tobacco industry (TI) continued producing, distributing and selling its harmful products. 

Health is a priority for all countries. Policies structure and guide action in various sectors of society. They are a key element in improving the health and well-being of populations and in reducing health inequalities. The development and adoption of policies that promote health and well-being for all and reduce inequalities have been central to health promotion strategies.

California and New York are paving the way to sustainable and equitable fashion, signaling a major shift in the industry.

Alcuni studi hanno tentato una sintesi delle numerose ricerche prodotte nei quasi due anni di pandemia. Qui ne trovate quattro.

The Global Tobacco Industry Interference Index 2021 shows how well governments are protecting public health policies from the tobacco industry's meddling. The industry works relentlessly to delay and defeat tobacco control efforts around the world so that it can protect its profits. This annual report finds the industry is trying to block life saving policies even during a global pandemic when health should be a number one priority.

Schematics of scenarios investigated in this study. (A and B) The mask-is scenario: a masked infectious breathing/speaking to a breathing-only masked susceptible, ...

  Volume 8 Edition 2 - December 2021 Written, compiled and edited by Julie Hentz, Florence Sécula and Fernanda Lica Note: with this last newsletter of 2021, the iSMA would like to look back at the highlights of the year in the field of social marketing with the end of year review by iSMA President Jeff French.