Italian Social Marketing Network - Newsletter 179

Background:Evidence indicates behavior change is more likely when more social marketing benchmark principles are applied. Yet, transparent and clear reporting of the application of benchmarkso to change behavior is rare.

According to a new report, labelling of alcoholic beverages is not consistent or even considered in many countries in the WHO European Region. 

Positive health can be boosted among school students. In many parts of the Nordic region schools are implementing health promotion measures that focus on encouraging wellness – in other words, concentrating on things that make students feel good.

Learn how the mass production of single-use plastic has put us in the biggest environmental crisis in history.

Visit https://www.storyofplastic.org/watch to learn how you can watch The Story of Plastic.

If all viruses disappeared, the world would be very different — and not necessarily for the better. But what exactly would happen?

The World Federation of Public Health Associations (WFPHA), Italian Society of Hygiene, Preventive Medicine and Public Health (SItI) and the European Public Health Association (EUPHA) are pleased to invite you to the 16th World Congress on Public Health. Co-chairs of the Congress are Walter Ricciardi and Carlo Signorelli.

Amazon is reportedly building a team to incorporate its digital assistant Alexa, with healthcare in the US, says GlobalData, a leading data and analytics company.

Alexa already has widespread reach with up to 11% of US consumers using it in their home and in September 2017, the company announced that basic health information and advice provided by Mayo Clinic would be available on the device.

When it comes to relationships, coronavirus has changed everything from courtship to cohabitation: enter a new language of love to cover dating, dumping and divorce. Has a friend told you about their evening spent engaged in “coronalingus” just as you were recovering from a brutal “zumping”? Maybe you know a devoted “Cuomosexual”. If you want to find love in a lengthy lockdown, or simply preserve your wilting relationship, it can help to learn the lingo.

93% of online experiences begin with a search engine.

So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.

Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

Baisse du QI, troubles du comportement et autisme en hausse : cette enquête alarmante démontre que les perturbateurs endocriniens affectent aussi la santé mentale.

Il Dossier completo su "la Salute umana" 
CULTURA E SALUTE EDITORE PERUGIA

8 luglio 2020, ore 15:00-16:00 

 Webinar del Prof. Claudio Cermelli, virologo Unimore

Pipistrelli, zibetti, pangolini o bioterroristi? Da dove vengono i virus. Interverranno il Magnifico Rettore di Unimore, Prof. Carlo A. Porro e il Presidente di ISDE - Modena, Dott. Paolo Lauriola.

Per informazioni: isde.martedi@unimore.it

Il Kardashian index è stato introdotto dal genetista Neil Hall nel 2014 con intenti ironici  e misura la discrepanza tra la fama di uno scienziato calcolata prendendo in considerazione la quantità di follower che ha su Twitter - e il numero delle citazioni che le sue pubblicazioni hanno all'interno della letteratura scientifica. L'indice deve il suo nome a Kim Kardashian, che, secondo l'autore, è "famosa per essere famosa".

Per approfondire

ZORBA: lo sai che...

Estratto dal webinar organizzato dalla Conferenza di Scienze della Comunicazione: La Comunicazione alla sfida del Covid-19
Immaginare e progettare il futuro

Le principali evidenze disponibili circa gli effetti della disuguaglianza sociale sulla esposizione a rischio e sui danni alla salute da CoViD-19 indicano che i determinanti (fattori che influenzano lo stato di salute di un individuo e, più estesamente, di una popolazione) della nuova malattia infettiva sono più diffusi tra le fasce più svantaggiate della popolazione, facendo sì che l’infezione possa colpire di più queste categorie sociali.

Health promotion organizations are increasingly embracing social media technologies to engage end users in a more interactive way and to widely disseminate their messages with the aim of improving health outcomes. However, such technologies are still in their early stages of development and, thus, evidence of their efficacy is limited.

Incertezza e imprevedibilità sono le parole su cui abbiamo dovuto costruire le nostre vite in questi mesi. Margaret Heffernan spiega come affrontarle.

Confined to our homes with little else to do, it is tempting to turn to the bottle for entertainment, but rather than making us feel better, it may be doing us harm.

Intégrer le numérique dans sa pratique pédagogique.

La classe inversée est l’objet d’un immense engouement dans toutes les sphères de l’enseignement en Europe et aux États-Unis. S’agit-il d’un mouvement durable offrant de nouvelles perspectives pédagogiques dans un système scolaire essoufflé ou d’une mode qui ne convient qu’à certains enseignants, à certains élèves ? Quelles sont les conditions à respecter pour mettre en place une classe inversée efficace ?

La méditation est devenue un nouveau champ de recherche pour les scientifiques. Un documentaire éclairant sur ses bienfaits pour notre santé. Il présente également un panorama des nouvelles applications médicales que la pratique de la méditation pourrait ouvrir dans un avenir proche.

Social media use is ubiquitous capturing people from all walks of life. Many use social media to convey attitudes, opinions and preferences. Michael will unpack social listening showing you how you can get in touch with the communities you serve and show you how the insights can be put into action. This talk will give practical examples showcasing how listening to the community has created change through campaigns, policy actions and more.

Figuring out how to make our digital technologies health promoting is one of the key public health challenges of the 21st century. Social media has become a dominant and pervasive force in modern societies, affecting people’s daily habits and patterns both in the United States and in other parts of the world. In many ways, the ubiquity of social media presents exciting opportunities for improving public health.