Italian Social Marketing Association - Newsletter 194

The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global...

The latest news from the European Social Marketing Association (ESMA).

Captation de la table ronde restitutive du symposium Le Marketing Social Appliqué à la Santé. Table ronde modérée par Véronique Regnier Denois (Institut PRESAGE) avec les interventions du Pr. Laure Ambroise (Coactis), Dr. Pierre Arwidson (SpF), Boris Chapoton (Chaire Hygée), Pr. Marie-Laure Gavard-Perret (CERAG), Pr. Karine Gallopel Morvan (EHESP), Luc Goethals (Chaire Santé des Aînés), Pr. Isabelle Prim-Allaz (Coactis), Stéphanie Verfay (Coactis), Marie-Claire Wilhelm (CERAG).

La investigación de mercados ha cambiado radicalmente en los últimos tiempos. Se incorporan tecnologías como el neuromarketing y la minería de datos, aplicadas en inmensas bases de datos como las redes sociales.

Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. 

Behaviour Change for Conservation • Change | Social and Behavioral Change Communication or SBCC is a planned theory based and evidence based process to facilitate social as well as behavior change. It uses Socio-Ecological model to analyze the problem from multiple levels (personal, interpersonal, community and other enabling environment) in order to identify the root causes, influences and intervention points for changing knowledge, attitude, behavior and social norm.

Directed by Chloe Wallace, produced by Canada. Script by Jane Darroch Riley. Brand advisors: Bendita Gloria

Evidence has shown that nations will not achieve their targets because efforts to control greenhouse gas emissions (GHGs) have been inadequate. Technology can play an important part in
the fight to lower global temperatures, but at what cost?

By the end of the course the student will have acquired conceptual, methodological and applicative skills of social marketing applied to issues of public utility, with particular reference to the Sustainable Development and Health Promotion.

Social marketing for health and the environment in the digital society

Webinar con Francesco Gabbrielli (ISS), Alfredo Pascali (Pascali NExT-Health), Eugenio Santoro (IRCCS Mario Negri), Giulia Franchi (WELMED), Giuseppe Fattori (Marketing sociale, UNIBO). Modera Anna Iannone (Unimore)

Telemedicina, terapie digitali, ma anche umanesimo digitale e comunicazione sanitaria sui social: la salute sarà sempre più digitale.

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing. 

Un problema culturale e strutturale, dai costrutti patriarcali al lavoro di cura.

Cosa manca per equilibrare i poteri e per una società inclusiva? Abbiamo bisogno solo di una buona governance?

Abbiamo bisogno di valorizzare la soggettività delle donne che non possono essere sostenute come persone in difficoltà da includere. 

A cura di: Antonio Bonaldi, Stefano Celotto, Paolo Lauriola, Alessandro Mereu

CULTURA E SALUTE EDITORE PERUGIA

Applicare le Scienze Sociali e Comportamentali per affrontare l’esitanza vaccinalee promuovere la fiducia nel vaccino**

Wen-Ying Sylvia Chou, Ph.D., M.P.H.,1 Caitlin E. Burgdorf, Ph.D.,2

Anna Gaysynsky, M.P.H.,1 Christine M. Hunter, Ph.D.2

Dopo COP26 è sempre più urgente dare risposte concrete per il futuro del pianeta. Ascolta il podcast con l'intervista a Giovanni Mori, portavoce del movimento Fridays for Future

- Comment être plus efficace pour changer les comportements
pour le bien de tous ?
- Prévention santé et des risques, engagements pour l’environnement, lutte contre les discriminations, … comment changer d’échelle et influer sur les pratiques et les représentations?

The fashion industry is facing increasing global scrutiny of its environmentally polluting supply chain operations...

These changes stress the need for an urgent transition back to ‘slow’ fashion, minimizing and mitigating the detrimental environmental impacts, so as to improve the long-term sustainability of the fashion supply chain.