News from Social Marketing for One Health
1.5K views | +0 today
Follow
Your new post is loading...
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Harnessing the power of social marketing for sustainable development - Nathaly Aya Pastrana & Rafael Obregón

Harnessing the power of social marketing for sustainable development - Nathaly Aya Pastrana & Rafael Obregón | News from Social Marketing for One Health | Scoop.it

Organizations with a mandate to advance sustainable development could harness more social marketing to attain social, economic, and environmental outcomes. This article provides evidence of the positioning of social marketing among these organizations, and recommendations to facilitate the integration of social marketing concepts and techniques into their work.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

This study provides a comprehensive synthesis of the associations between population-level #tobacco control policies and a range of health-related outcomes - Craig Lefebvre

Evaluation of Population-Level Tobacco Control Interventions and Health Outcomes.  A Systematic Review and Meta-Analysis
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Health Promotion Glossary of Terms 2021 - Social marketing

Health Promotion Glossary of Terms 2021 - Social marketing | News from Social Marketing for One Health | Scoop.it

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

The hidden inequalities of digitalisation in the post-pandemic context

The hidden inequalities of digitalisation in the post-pandemic context | News from Social Marketing for One Health | Scoop.it
Digital automation has affected working conditions quite broadly, beyond job loss, in several other important ways.
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

iSMA: Dichiarazione etica del marketing sociale - Edizione italiana

iSMA: Dichiarazione etica del marketing sociale - Edizione italiana | News from Social Marketing for One Health | Scoop.it

 L'International Social Marketing Association (iSMA) ha adottato la Dichiarazione Etica del marketing sociale per sostenere la condotta dei professionisti, inclusi operatori, studiosi e studenti, in tutte le aree delle loro attività professionali.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

ESMA Newsletter June 2023

ESMA Newsletter June 2023 | News from Social Marketing for One Health | Scoop.it
The latest news from the European Social Marketing Association (ESMA).
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Social Marketing for One Health - Giuseppe Fattori

Social Marketing for One Health - Giuseppe Fattori | News from Social Marketing for One Health | Scoop.it

With the presentations of: Philip Kotler, Jeff French, François Lagarde.

Digital Poster Contest are exactly the kind of leaders we need …  As I read the posters, I felt a real connection with this inspiring group of Italian leaders in their quest for One Health… Your efforts and impact combined with those of others around the world give me hope that together we will achieve “One Health.”
François Lagarde

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

40 years of the Code for breastmilk substitutes marketing - Child & Adolescent Health

40 years of the Code for breastmilk substitutes marketing - Child & Adolescent Health | News from Social Marketing for One Health | Scoop.it

... my mother didn't produce enough milk, and the doctors told her that formula milk was better than breastmilk”. “She thought she needed to provide the best thing for her child”, and she was working, so she nursed her with formula milk

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

This is what’s worrying Gen Z and millennials in 2023 - The World Economic Forum

This is what’s worrying Gen Z and millennials in 2023 - The World Economic Forum | News from Social Marketing for One Health | Scoop.it
Unease about the future is rife among Gen Z and millennials, with a Deloitte survey showing that the cost of living is their top concern for 2023.
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Social Marketing: Behavior Change for Good - Nancy R. Lee, Philip Kotler, Julie Colehour

Social Marketing: Behavior Change for Good - Nancy R. Lee, Philip Kotler, Julie Colehour | News from Social Marketing for One Health | Scoop.it

Successful social marketing holds the power to change the world.  Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements - M. Yousef, T. Dietrich G.Torrisi

Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements - M. Yousef, T. Dietrich G.Torrisi | News from Social Marketing for One Health | Scoop.it

The use of advertising to influence social behavior is one element of social marketing campaigns.
The purpose of this study is to investigate the effectiveness of positive, negative and a combination of both appeals on young adults’ drink driving perceptions.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Marketing for Social Change vs. Selling Products: What’s the Difference?

Marketing for Social Change vs. Selling Products: What’s the Difference? | News from Social Marketing for One Health | Scoop.it

Do you want to fix a problem in the world or at least make the world a little better? Whether you're tackling climate change, helping people eat healthier, improving mental health, and more, marketing can be a powerful tool for social change.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Unravelling the commercial determinants of health - THE LANCET

Unravelling the commercial determinants of health - THE LANCET | News from Social Marketing for One Health | Scoop.it

The conflict between profits and health equity is not new. The global health community fought for decades to provide access to antiretrovirals for patients with HIV/AIDS in less-resourced settings...

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Health tips for research groups - Nature

Health tips for research groups - Nature | News from Social Marketing for One Health | Scoop.it

 

Nature asked scientists to recommend one thing that institutional and laboratory leaders could do to make science more productive, rigorous and happy

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change - Beatriz Casais

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change - Beatriz Casais | News from Social Marketing for One Health | Scoop.it

The Omnichannel Social Marketing Model Through Stages of Change presents adequate digital and physical marketing techniques for the different stages of the social change process

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Bearing the burden of austerity: how do changing mortality rates in the UK compare between men and women? - Journal of Epidemiology & Community Health

Bearing the burden of austerity: how do changing mortality rates in the UK compare between men and women? - Journal of Epidemiology & Community Health | News from Social Marketing for One Health | Scoop.it

Mortality rates across the UK stopped improving in the early 2010s, largely attributable to UK Government’s ‘austerity’ policies.... The aim here was to investigate whether the mortality impact of austerity has also been worse for women.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

REGENERATION: The Future of Community in a Permacrisis World - Christian Sarkar, Philip Kotler, Enrico Foglia

REGENERATION: The Future of Community in a Permacrisis World - Christian Sarkar, Philip Kotler, Enrico Foglia | News from Social Marketing for One Health | Scoop.it

Extinction or REGENERATION? There is no other way. For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Social Marketing and Sustainable Development Goals (SDGs)

Social Marketing and Sustainable Development Goals (SDGs) | News from Social Marketing for One Health | Scoop.it

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective - Springer Business Cases

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares

“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares | News from Social Marketing for One Health | Scoop.it
The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI.
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

To select effective interventions for pro-environmental behaviour change, we need to consider determinants of behaviour - Nature Human Behaviour

To select effective interventions for pro-environmental behaviour change, we need to consider determinants of behaviour - Nature Human Behaviour | News from Social Marketing for One Health | Scoop.it

Encouraging pro-environmental behaviour is necessary to reduce CO2 emissions and limit global climate change. Many reviews and meta-analyses have been published examining the effectiveness of interventions to promote pro-environmental behaviour. 

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Artificial Intelligence in Medicine - NEJM

Artificial Intelligence in Medicine - NEJM | News from Social Marketing for One Health | Scoop.it

Medicine is much different from other areas where AI is being applied. AI enables new discoveries and improved processes in the entire health care continuum; ethical, governance, and regulatory considerations are critical in the design

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Coca-Cola among brands greenwashing over packaging, report says - The Guardian

Coca-Cola among brands greenwashing over packaging, report says - The Guardian | News from Social Marketing for One Health | Scoop.it
Research ‘exposes litany of misleading claims’ by household names, including Coca-Cola and Unilever
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

CRITICAL SOCIAL MARKETING SYMPOSIUM, Mon 5 Jun 2023 at 09:30

CRITICAL SOCIAL MARKETING SYMPOSIUM, Mon 5 Jun 2023 at 09:30 | News from Social Marketing for One Health | Scoop.it

Eventbrite - School of Business, University of Dundee presents CRITICAL SOCIAL MARKETING SYMPOSIUM - Monday, 5 June 2023 at Dalhousie Building 

No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

What Kind of Mind Does ChatGPT Have? - The New Yorker

What Kind of Mind Does ChatGPT Have? - The New Yorker | News from Social Marketing for One Health | Scoop.it
Large language models seem startlingly intelligent. But what’s really happening under the hood?
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 215
Scoop.it!

Richard Smith: Dying of cancer is the best death

Richard Smith: Dying of cancer is the best death | News from Social Marketing for One Health | Scoop.it
Luis Buñuel, filmmaker, surrealist, iconoclast, moralist, and revolutionary, thought a lot about death. “Sometimes,” he wrote in 1982, a year before he died at 83, “I think the quicker th
No comment yet.