News from Social Marketing for One Health

The European Union has made the success of its green transition to a low carbon economy and the achievement of a green industrial plan dependant largely on the access to critical raw materials. Latin America has been and it is a clear target to source the needed minerals and metals.

Four years ago, the late Dr. Susan Kirby wrote an editorial for Social Marketing Quarterly (SMQ) entitled “Social Marketing Practitioners: Should you share your work in SMQ?” 

Ye Chongyang: 博洛尼亚大学社会营销学 Giuseppe Fattori: Marketing Sociale Università di Bologna 

社会营销的道德宣言

2023年05月iSMA董事会批准的社会营销道德宣言

意大利文版编辑：朱塞佩 福托里

Changing the way citizens behave toward sustainability is essential to achieve the SDGs.

Cochrane UK, based in Oxford, will close at the end of March 2024 with the end of National Institute for Health and Care Research (NIHR) funding.

Easy access to contraception has become more important in the US since the Supreme Court ended the constitutional right to abortion a year ago, and about half of US states now ban or severely restrict abortion.

Strengths and limitations of this studyOur method places emphasis on the feasibility of the search strategy to merge different concepts successfully.This will be the first scoping review describing existing electronic research and to determine the benefits of social marketing to affect knowledge...

Nature asked scientists to recommend one thing that institutional and laboratory leaders could do to make science more productive, rigorous and happy

The Omnichannel Social Marketing Model Through Stages of Change presents adequate digital and physical marketing techniques for the different stages of the social change process

Mortality rates across the UK stopped improving in the early 2010s, largely attributable to UK Government’s ‘austerity’ policies.... The aim here was to investigate whether the mortality impact of austerity has also been worse for women.

Extinction or REGENERATION? There is no other way. For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective - Springer Business Cases

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI.

Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals)

Il “marketing sociale” è entrato nella programmazione nazionale con il Piano di Prevenzione in una prospettiva “One health” quindi anche la didattica è stata riorientata a sostegno del mondo delle professioni.Il corso ha approfondito le tematiche dello sviluppo sostenibile, le disuguaglianze…

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Nancy is the President of Social Marketing Services, Inc, Strategic Advisor at C+C, Affiliate Instructor at the University of Washington, author of 13 books with Philip Kotler, and a founding member of the Pacific Northwest Social Marketing Association (PNSMA).

This first French social marketing campaign promoting pulses and whole grains had a positive impact on specific subgroups of particular interest in terms of public health 

22% lower neonatal mortality rate in clusters where both interventions were implemented than in control clusters.

On This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast There will always be the need for professionals to make informed, evidence-based decisions when it comes to public health.

Digital automation has affected working conditions quite broadly, beyond job loss, in several other important ways.

 L'International Social Marketing Association (iSMA) ha adottato la Dichiarazione Etica del marketing sociale per sostenere la condotta dei professionisti, inclusi operatori, studiosi e studenti, in tutte le aree delle loro attività professionali.

The latest news from the European Social Marketing Association (ESMA).