With the presentations of: Philip Kotler, Jeff French, François Lagarde.
Digital Poster Contest are exactly the kind of leaders we need … As I read the posters, I felt a real connection with this inspiring group of Italian leaders in their quest for One Health… Your efforts and impact combined with those of others around the world give me hope that together we will achieve “One Health.” François Lagarde
... my mother didn't produce enough milk, and the doctors told her that formula milk was better than breastmilk”. “She thought she needed to provide the best thing for her child”, and she was working, so she nursed her with formula milk
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns.
The use of advertising to influence social behavior is one element of social marketing campaigns. The purpose of this study is to investigate the effectiveness of positive, negative and a combination of both appeals on young adults’ drink driving perceptions.
Do you want to fix a problem in the world or at least make the world a little better? Whether you're tackling climate change, helping people eat healthier, improving mental health, and more, marketing can be a powerful tool for social change.
The conflict between profits and health equity is not new. The global health community fought for decades to provide access to antiretrovirals for patients with HIV/AIDS in less-resourced settings...
50 years of social marketing: seeding solutions for the future - Author: Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee
This version of the glossary is substantially changed from the original. Some terms have been omitted, many have been modified in light of practical experiences and the evolution in concepts, and new terms have been added.
This book is required reading for students enrolled in public administration and nonprofit management programs, practitioners in public health and environmental sectors, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.
The peer-review system, which relies on unpaid volunteers, has long been stressed. COVID-19 has made it worse. Possible solutions include paying reviewers or limiting revise-and-resubmits. Are these Band-Aids on structural problems?
The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com
Encouraging pro-environmental behaviour is necessary to reduce CO2 emissions and limit global climate change. Many reviews and meta-analyses have been published examining the effectiveness of interventions to promote pro-environmental behaviour.
Medicine is much different from other areas where AI is being applied. AI enables new discoveries and improved processes in the entire health care continuum; ethical, governance, and regulatory considerations are critical in the design
Luis Buñuel, filmmaker, surrealist, iconoclast, moralist, and revolutionary, thought a lot about death. “Sometimes,” he wrote in 1982, a year before he died at 83, “I think the quicker th
This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations.
First announcement Hybrid conference (face to face and online) Human/environment interaction has always led to problems that negatively affect both the integrity of ecosystems and people's health and quality of life
Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge.
Heavy alcohol consumption has been associated with brain atrophy, neuronal loss, and poorer white matter fiber integrity. However, there is conflicting evidence on whether light-to-moderate alcohol consumption shows similar negative associations with brain structure.
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