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Facebook, Twitter are blocking dangerous antivaccine posts. It’s about time 

Facebook, Twitter are blocking dangerous antivaccine posts. It’s about time  | #SaluteSocial News | Scoop.it

In recent weeks, Pinterest, YouTube, Facebook, and Amazon have done something previously thought unimaginable: They’ve censored potentially dangerous health information, at last addressing a problem that started in the late 1990s.


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Rescooped by Giuseppe Fattori from Italian Social Marketing Network - Newsletter 166
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‘Identify Solutions Rather Than Problems’ - Jonathan Levy

‘Identify Solutions Rather Than Problems’ - Jonathan Levy | #SaluteSocial News | Scoop.it

“Like many public health researchers, I am motivated by doing work that makes a difference in people’s lives, and by focusing on identifying solutions rather than problems,” Levy says.

Before officially taking on the role of chair of environmental health, Levy talked about what comes next for the department as climate change looms, and why he is hopeful about the future.

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Rescooped by Giuseppe Fattori from Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente
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All It Took To Clean Up This Beach Was A Fish Sculpture Named Goby

All It Took To Clean Up This Beach Was A Fish Sculpture Named Goby | #SaluteSocial News | Scoop.it

As some rumours swirl around the internet that there will be more plastic than fish by 2050, there are also some great stories about local recycling, like this one about Goby The Fish.

This local beach decided to do something simple, instead of just placing a ton of boring old garbage cans around the beach, they made a giant see through fish out of some barbed wire and mesh, and added a sign to it that said “Goby loves plastic, please feed him”.

 

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New voices at the bedside: Amazon, Google, Microsoft, and Apple

New voices at the bedside: Amazon, Google, Microsoft, and Apple | #SaluteSocial News | Scoop.it
With voice assistants rapidly becoming pervasive, many people are familiar with the devices and may soon expect the same convenience in health care.

At first it was a novelty: Hospitals began using voice assistants to allow patients to order lunch, check medication regimens, and get on-demand medical advice at home.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Network - Newsletter 166
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Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing - Keim-Malpass - 2017 - Public Health Nursing - Wiley...

Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing - Keim-Malpass - 2017 - Public Health Nursing - Wiley... | #SaluteSocial News | Scoop.it
 
 

Conclusions: Using Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues.


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Dr. Google doesn’t always know what’s best

Dr. Google doesn’t always know what’s best | #SaluteSocial News | Scoop.it

A lot of what passes for cancer information on the internet is made up of opinion, salesmanship, and testimonials, and is not grounded in careful science.

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When Cancer Meets the Internet - The New York Times

When Cancer Meets the Internet - The New York Times | #SaluteSocial News | Scoop.it
When faced with an actual or potential diagnosis of cancer, most people are inclined to consult Dr. Google, often before they see a real live medical expert. Unfortunately, Dr. Google doesn’t always know what’s best.
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The Economist on Twitter: "American health care is expensive and hard to access. Will this ever change?… "

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Leveraging Social Media to Promote Public Health Knowledge: Example of Cancer Awareness via Twitter - Songhua Xu

Leveraging Social Media to Promote Public Health Knowledge: Example of Cancer Awareness via Twitter - Songhua Xu | #SaluteSocial News | Scoop.it

ABSTRACT

Background: As social media becomes increasingly popular online venues for engaging in communication about public health issues, it is important to understand how users promote knowledge and awareness about specific topics.

Objective: The aim of this study is to examine the frequency of discussion and differences by race and ethnicity of cancer-related topics among unique users via Twitter.

Methods: Tweets were collected from April 1, 2014 through January 21, 2015 using the Twitter public streaming Application Programming Interface (API) to collect 1% of public tweets. Twitter users were classified into racial and ethnic groups using a new text mining approach applied to English-only tweets. Each ethnic group was then analyzed for frequency in cancer-related terms within user timelines, investigated for changes over time and across groups, and measured for statistical significance.

Results: Observable usage patterns of the terms "cancer", "breast cancer", "prostate cancer", and "lung cancer" between Caucasian and African American groups were evident across the study period. We observed some variation in the frequency of term usage during months known to be labeled as cancer awareness months, particularly September, October, and November. Interestingly, we found that of the terms studied, "colorectal cancer" received the least Twitter attention.

Conclusions: The findings of the study provide evidence that social media can serve as a very powerful and important tool in implementing and disseminating critical prevention, screening, and treatment messages to the community in real-time. The study also introduced and tested a new methodology of identifying race and ethnicity among users of the social media. Study findings highlight the potential benefits of social media as a tool in reducing racial and ethnic disparities.

JMIR Public Health Surveill 2016;2(1):e17

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International technical guidance on sexuality education An evidence-informed approach

International technical guidance on sexuality education An evidence-informed approach | #SaluteSocial News | Scoop.it

Comprehensive sexuality education (CSE) plays a central role in the preparation of young people for a safe, productive, fulfilling life in a world where HIV and AIDS, sexually transmitted infections (STIs), unintended pregnancies, gender-based violence (GBV) and gender inequality still pose serious risks to their well-being. However, despite clear and compelling evidence for the benefits of high-quality, curriculum-based CSE, few children and young people receive preparation for their lives that empowers them to take control and make informed decisions about their sexuality and relationships freely and responsibly. 

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Why Marketers Like YouTube and E! Are Embracing Twitter Moments

Why Marketers Like YouTube and E! Are Embracing Twitter Moments | #SaluteSocial News | Scoop.it
Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.
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Da smartphone a social, tecnologie minano la salute dei teenager 

Da smartphone a social, tecnologie minano la salute dei teenager  | #SaluteSocial News | Scoop.it

Smartphone, social, videogame: è il fuoco incrociato che minaccia la salute degli adolescenti di
oggi che, alle prese con queste e altre tecnologie, perdono preziose ore di sonno che mettono a
repentaglio lo sviluppo stesso del loro cervello, li mettono aarischio di impulsività e possono favorire l'insorgere di disturbi psichici nel caso vi sia una predisposizione latente del giovane.
(ANSA)

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Rescooped by Giuseppe Fattori from Social Media and Healthcare
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How to Grow Your Healthcare Business with Facebook Ad Campaigns

How to Grow Your Healthcare Business with Facebook Ad Campaigns | #SaluteSocial News | Scoop.it

sing Facebook for Healthcare Practice: Are You Doing It Right?

You may be new to the social media platform, or you may be accustomed to its nuances in a personal sense. But how in the world can you use Facebook for your business? Even though Facebook is primarily a free platform, the social media site can be capitalized upon in multiple ways, including socializing with customers through business pages, garnering support for new services you offer by sharing them on your page. But you can also advertise on Facebook. We can help you set up a stellar ad campaign that will draw the results you desire. Grow your healthcare business by using Facebook Ad Campaigns.
 

Correct Targeting

In its early days, marketing had a generic blanket technique. Sell an ad in the newspaper and hope the neighborhood sees your information. Or purchase a bit of radio space and hope your target audience is listening in and not ignoring the commercial. The only true way to track the effectiveness of the campaign was to measure it against the foot traffic in the practice, or the number of appointment bookings or sales.

Today, there is a more concise way to market. Choose a demographic, as specific as a caregiver of a homebound adult in the suburbs of Philadelphia, to a physically active young adult and stay at home mother in the city. With Facebook Ads, you can select key target areas.

But before we get ahead of ourselves, first, figure out who your audience is. What is the age range? What are their interests? Define your audience. Are you catering to a younger population for health purposes or an aging population that is more likely to come frequently for visits? Using Facebook Ads, you can narrow your audience by factors like demographic, gender, location, interests, and even by annual household income.

“Identify and document your customer profiles, where they are likely to be located, and in what circumstances they are most likely to engage with Facebook,” suggests HealthTimes.com. Once you’ve chosen these, you will be able to track the success of your ads better and be able to adjust what isn’t working or reaching the correct audience.

Don’t be afraid to run several test groups either. Facebook has a tool, “Audience Insights,” which provides you in-depth information regarding who is interacting with your add. The breakdown comes not only to age, location, and gender but also if they liked photos or links more. “Invest the time in understanding your audience, and they will be more receptive to your content and advertising messaging,” suggests Social Media Examiner.
 

Define Your Objective

On Facebook, you have the ability to set your objective. Do you want to increase awareness, or drive traffic to your website? Or would you like to get people to sign up for an offer, or ask patients to complete a form to schedule an appointment?
 

Create Your Message and Add a Strong Call to Action

The message you portray through your ad should connect to your audience on a personal level. If your audience is an average caregiver, you should put yourself in the mind of your caregiver – what will call their attention?

Once you have fashioned your message, add a call to action. You can customize the button to choose from different messages provided by Facebook. While the objectives mentioned above will garner support, the attention grabbing call will lead them to action. “Call Now” or “Learn More” are good examples of calls to action. If you want to be a bit more daring and bold, use the example from Marketo, where the call to action specifically lead consumers to “Download” rather than a generic “sign-up” option. Deliberate and precise calls to action can improve your click through rates significantly.
 

Select Graphics

Pulling a stock photo from websites like Adobe and 1234rf is a very good idea if you’re starting out on your first Ad campaign online. But out of thousands and millions of photos, how do you know which to choose? Keep the following points in mind:

  • Select the correct size image. If the image you choose is too small for the area, the quality will become degraded and pixelated. In a High Definition world, clarity is essential.
  • Choose an image that is relevant to your ad. When you search for your image in a database, be as specific as you can with the key words and phrases as possible. For example, “patient” will have far more results to sift through, than “happy patient with doctor.” 

  • Choose an image with vibrant colors. While a physician’s office may be white, that doesn’t mean your ads have to be white too. Find a picture bursting with color so you can pop off the page in any News Feed.

  • Match positive with positive. Selecting emotionally positive images with smiling people can increase your chances of the image being clicked by the user.

If you’re still having trouble picking out the images you feel would work best, stick to Get Referral MD’s “goldfish” rule: “if your image doesn’t catch your audience’s attention within the first 3 seconds, they’ve already forgotten it.”
 

Placements

An interesting part of Facebook is its partnerships with other social media channels such as Instagram. Automatically, your Facebook Ad campaign can be shown on Instagram to audiences with your demographic or interests. However, you may not want this. Instagram, while ideal for photographs, is geared much more for interests and hobby related network of users.

Through Facebook Ad Manager, go into the “Placements” menu option, and select “Edit Placements.” Then click on Instagram and remove the checkmark. Learn more about the importance of placements on Facebook and Instagram by contacting TopWhale directly.
 

Add Facebook Pixel

With Facebook, you can track and measure who exactly is interacting with your ads on the social media platform. But it does also provide an additional level of analytics and data collection. Facebook Pixel is “an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website,” as it states on Facebook’s Business Help Pages. You can use Facebook Pixel to track visitors to your page, as well as remarketing content.
 


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Rescooped by Giuseppe Fattori from Italian Social Marketing Network - Newsletter 166
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Twitter: Top10 #SocialMarketing Influencers

Twitter: Top10 #SocialMarketing Influencers | #SaluteSocial News | Scoop.it

The Social Marketing Influencers. 

From "Social Marketing: Behavior Change for Social Good"

by Nancy Lee, Philip Kotler 2019 
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata. 
Visualizzare nella modalità “curated”.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Network - Newsletter 166
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Dipendenza da Smartphone - Daniela Lucangeli

Qualche pillola estrapolata dal 4° Convegno Nazionale di Epigenetica (Urbino - ottobre 2018) sugli effetti dell'utilizzo della tecnologia.Dipendenza da smartphone e schermi blu, circuito dopaminergico, disturbi dell'attenzionzione e del sonno.
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Rescooped by Giuseppe Fattori from Italian Social Marketing Network - Newsletter 166
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A Guide to Effective Climate Change Communication

A Guide to Effective Climate Change Communication | #SaluteSocial News | Scoop.it

With this guide, we synthesize what others and we have learned about climate change communication over the years into a single useful tool. 

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#BCSM stands for Breast Cancer / Social Media. Dr Deanna Attai is one of the co-moderators

#BCSM stands for Breast Cancer / Social Media. It is an online breast cancer support community which started in 2011 on Twitter. Dr. Attai is one of the co-moderators, along with breast cancer survivors Alicia Staley and Jody Schoger.

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Climate Change and Human Health: Links Between History, Policy and Science

Climate Change and Human Health: Links Between History, Policy and Science | #SaluteSocial News | Scoop.it
The public health community has long recognized the relationship between climate and disease. Almost a century ago, AJPH published an article noting the influence of climate on smallpox epidemics.1 Today, however, the stakes have changed, with anthropogenic climate change as one of the most pressing public health threats of our time. Yet historically, climate change was often discussed in ecological terms, such as sea-level rise and temperature increases. The early 1990s literature on climate change and human health generally assessed risk in qualitative terms.2,3 Climate change was anticipated to affect health impacts of temperature from heat waves, the distribution of vector-borne diseases such as malaria and Chagas’ disease, respiratory disease from allergens, and food supply, among other factors affecting health outcomes. Today, there is growing interest in climate change’s effect on human health and acknowledgment of its link to other topics, such as environmental justice,4 risk analysis, risk perception, data analytics, and public policy.5
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Rescooped by Giuseppe Fattori from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Infographic: Visualizing the Future of the #Pharma Market  #digitalhealth

Infographic: Visualizing the Future of the #Pharma Market  #digitalhealth | #SaluteSocial News | Scoop.it
With prescription drugs expected to be a $1.2 trillion industry by 2024, which are the most anticipated drugs and therapy areas in the pharma market?

Via Lionel Reichardt / le Pharmageek
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Benefits and Drawbacks of Social Media for Cancer Patients

Benefits and Drawbacks of Social Media for Cancer Patients | #SaluteSocial News | Scoop.it

A recent review of 170 studies on the use of social media by patients with cancer found both positive and negative impacts. The study, published in The Journal of Oncology Practice, suggests that oncologists discuss social media with their patients and help them to understand the benefits and drawbacks.

Many people are familiar with the problems with companies, like Facebook, sharing private information. A New York Times investigation revealed that Facebook “for years … has struck deals to share the information with dozens of Silicon Valley companies. These partners were given more intrusive access to user data than Facebook has ever disclosed.” Compromised privacy is one of the negative impacts that the review of studies revealed.

 

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Social Media for the Dissemination of Cochrane Child Health Evidence: Evaluation Study | Dyson

Social Media for the Dissemination of Cochrane Child Health Evidence: Evaluation Study | Dyson | #SaluteSocial News | Scoop.it

ABSTRACT

Background: Health care providers value ready access to reliable synthesized information to support point-of-care decision making. Web-based communities, facilitated by the adoption of social media tools such as Facebook, Twitter, and YouTube, are increasingly being used for knowledge dissemination, bridging the gap between knowledge generation and synthesis and knowledge implementation.

Objective: Our objective was to implement and evaluate a structured social media strategy, using multiple platforms, to disseminate Cochrane Child Health evidence to health care providers caring for children.

Methods: Our social media strategy had three components: daily “tweets” using the Cochrane Child Health Twitter account, weekly WordPress blog posts, and a monthly journal club on Twitter (“tweet chat”). Each tweet, blog, and journal club shared Cochrane evidence on a child health topic. We evaluated the strategy through (1) Twitter and blog site analytics, (2) traceable link (Bitly) statistics, (3) Altmetric.com scores for promoted evidence, and (4) participant feedback. We also tracked the resources required to write the blog, tweet content, and manage the strategy.

Results: The 22-week social media strategy ran between November 2014 and April 2015. We created 25 blog posts, sent 585 tweets, and hosted 3 tweet chats. Monthly blog visits and views and Twitter account followers increased over time. During the study period, the blog received 2555 visitors and 3967 page views from a geographically diverse audience of health care providers, academics, and health care organizations. In total, 183 traceable Bitly links received 3463 clicks, and the Twitter account gained 469 new followers. The most visited and viewed blog posts included gastrointestinal topics (lactose avoidance), research on respiratory conditions (honey for cough and treatments for asthma), and maternal newborn care (skin-to-skin contact). On Twitter, popular topics were related to public health (vaccination) and pain management. We collected Altmetric.com scores for 61 studies promoted during the study period and recorded an average increase of 11 points. Research staff (n=3) contributed approximately 433 hours to promotion activities and planning (6.5 hours each per week) to implement the social media strategy, and study investigators reviewed all content (blog posts and tweets).

Conclusions: This study provides empirical evidence on the use of a coordinated social media strategy for the dissemination of evidence to professionals providing health services to children and youth. The results and lessons learned from our study provide guidance for future knowledge dissemination activities using social media tools.

 

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"E' la medicina, bellezza!". Comunicare la salute nell'era di internet e delle bufale

"E' la medicina, bellezza!". Comunicare la salute nell'era di internet e delle bufale | #SaluteSocial News | Scoop.it
Comunicare la salute oggi, così come sostengono le autrici del libro, significa maneggiare la complessità.
Dall'aids, alle questioni ambientali; dalla sicurezza e efficacia dei farmaci all'alimentazione, il testo affronta il tema della comunicazione di diversi temi legati alla salute e di come il ruolo del giornalista scientifico sia costantemente minato da interessi politici, economici e dalle false credenze e convinzioni dei destinatari delle informazioni.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Network - Newsletter 166
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I nativi digitali non esistono - Luca Conti

I nativi digitali non esistono - Luca Conti | #SaluteSocial News | Scoop.it
Cosa significa l’espressione nativi digitali? 

Una persona che ha una immediata familiarità con un touch screen, smartphone o tablet, per navigare o giocare, oppure una persona che si muove con consapevolezza e agilità nella società digitale? Spesso si scambia la prima persona con la seconda, dando per scontato quindi che basta saper usare uno smartphone e le relative app più popolari per essere un cittadino digitale consapevole. Nella realtà non è così.

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#StatusOfMind - Social media and young people's mental health and wellbeing - What are the potential negative effects of social media on health?

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Jeff French's curator insight, March 7, 2018 7:28 AM
Good report with lots of implications for mental health promotion
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Salute: un'ora di social al giorno determina problemi di sonno nei giovani

Salute: un'ora di social al giorno determina problemi di sonno nei giovani | #SaluteSocial News | Scoop.it

Un gruppo di ricercatori del Children’s Hospital of Eastern Ontario Research Institute ha pubblicato una ricerca sulla rivista Acta Paediatrica, dal quale è emerso che trascorrere un’ora al giorno sui social media può determinare problemi di sonno.

Gli esperti hanno rilevato che più tempo si passa sui social e meno ore si dormono: è stata studiata l’associazione tra uso dei social media e i modelli di sonno di 5.242 studenti canadesi di eta’ compresa tra gli 11 e i 20 anni.

Abbiamo scoperto che l’uso dei social media era associato a maggiori probabilita’ di dormire di meno in modo ‘dose-risposta’“, spiega Jean-Philippe Chaput, coordinatore dello studio. “Sono state trovate associazioni significative quando l’uso dei social media ha superato l’ora al giorno, suggerendo che anche questo livello di social media puo’ essere associato negativamente alla durata del sonno“.


Per approfondire http://www.meteoweb.eu/2018/01/social-giovani/1034688/#2xBf9PWdKkXiRmof.99
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