News from Social Marketing for One Health

This paper analyses how social marketing scholarship engages with the concept of empowerment and reflects critically on its usage and conceptualisations. Based on a systematic literature review

Forget body positivity. What about body neutrality?

23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.

The International Association on Public and Non-profit Marketing was founded in 2002 and we have come a long way in our experience.

Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).

Healthcare accounts for 4-5% of the global carbon footprint. We analyzed 5 ways to decrease this significant impact to help the fight against climate change

The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as branding, product development and sales...  The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which

underpin the phenomenon.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? 

It’s not about the money…

2 eme partie du boléro dansé par Elisabeth Ros et Octavio Stanley - Ballet du XXème Siècle. Maurice Béjart

Health is a priority for all countries. Policies structure and guide action in various sectors of society. They are a key element in improving the health and well-being of populations and in reducing health inequalities. The development and adoption of policies that promote health and well-being for all and reduce inequalities have been central to health promotion strategies.

The Social Marketing Influencers - From "Social Marketing: Behavior Change for Social Good" by Nancy Lee, Philip Kotler 2019 (Updated)
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata.
Visualizzare nella modalità “curated”.

A nonprofit founded by the AMA and other major players in health care and technology is seeking comments on an early set of guidelines that aim to assess the quality, safety and effectiveness of mHealth apps in the key areas of operability, privacy, security and content.

Via Jeff French, Giuseppe Fattori

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti. Questo breve corso che richiederà circa cinque ore per essere completato è un punto di partenza ideale per altri corsi più avanzati e specializzati…

Large corporations are leading the way in measuring their organizational performance on sustainability, social equity, and ethical governance. Health care systems can learn from studying ...

Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda.
Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Social marketing practices can enhance the utility of nutrition and health messages to young adults in order to engage them in adopting positive lifestyle change.

Bologna Bella mossa: “Vai in bici e ti pagano la birra”

YouTube

This is how the Italian city of Bologna is getting people to leave their cars behind.

Designation as a Landmark (best practice) case study through our peer selection process recognizes programs and social marketing approaches considered to be among the most successful in the world. 

Tools of Change, Jay Kassirer

 

Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health.Vaccine hesitancy may be fueled by health information obtained from a social media platforms.

An investigation by “Le Monde” and “The Investigative Desk” reveals the alliance between the tobacco lobby and the networks of American oil tycoons to prevent regulations on electronic cigarettes.

Three-quarters of our clothing will end up burned or buried in landfill. For the fashion industry to thrive, it urgently needs to ditch the take-make-waste system.

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Participatory approaches should be used in planning, designing and implementing health policies and programmes.