News ESMA N°2 European Social Marketing Association

This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations. 

50 years of social marketing: seeding solutions for the future - Author: Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee

Social Media for Behaviour Change (SM4BC) Toolkit ENGLISH (EN) OR ESPANOL (ES) What do we mean by “social media”? 

The peer-review system, which relies on unpaid volunteers, has long been stressed. COVID-19 has made it worse. Possible solutions include paying reviewers or limiting revise-and-resubmits. Are these Band-Aids on structural problems?

The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com

The Social Marketing Influencers - From "Social Marketing: Behavior Change for Social Good" by Nancy Lee, Philip Kotler 2019 (Updated)
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata.
Visualizzare nella modalità “curated”.

A nonprofit founded by the AMA and other major players in health care and technology is seeking comments on an early set of guidelines that aim to assess the quality, safety and effectiveness of mHealth apps in the key areas of operability, privacy, security and content.

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti. Questo breve corso che richiederà circa cinque ore per essere completato è un punto di partenza ideale per altri corsi più avanzati e specializzati…

Large corporations are leading the way in measuring their organizational performance on sustainability, social equity, and ethical governance. Health care systems can learn from studying ...

Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda.
Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Brighton 2022. 5 - 8 SEPTEMBER, PAPER SUBMISSIONS OPEN ON REQUEST Brighton 2022 Speakers Committee Programme 

First announcement Hybrid conference (face to face and online) Human/environment interaction has always led to problems that negatively affect both the integrity of ecosystems and people's health and quality of life

La thématique de cette édition: Comprendre les comportements pour mieux communiquer au service de la santé.

Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. 

The social marketing campaign was organized ...

Heavy alcohol consumption has been associated with brain atrophy, neuronal loss, and poorer white matter fiber integrity. However, there is conflicting evidence on whether light-to-moderate alcohol consumption shows similar negative associations with brain structure. 

This paper analyses how social marketing scholarship engages with the concept of empowerment and reflects critically on its usage and conceptualisations. Based on a systematic literature review

Forget body positivity. What about body neutrality?

23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.

The International Association on Public and Non-profit Marketing was founded in 2002 and we have come a long way in our experience.

Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).

Healthcare accounts for 4-5% of the global carbon footprint. We analyzed 5 ways to decrease this significant impact to help the fight against climate change