News from Social Marketing for One Health

We couldn't be more excited to share our newsletter as your gateway to the global happenings in social marketing. At iSMA, we passionately champion social marketing as a powerful solution to address societal challenges and actively promote the adoption of innovative approaches and best-in-class...

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume

Business schools focus on teaching “business value creation.” Nowhere do they teach community value creation. 

The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without

judging the rightfulness of those needs. Social marketing’s purpose is to modify or change consumer

needs when they are harmful to the person, other persons, or society...

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori.

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Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals)

Il “marketing sociale” è entrato nella programmazione nazionale con il Piano di Prevenzione in una prospettiva “One health” quindi anche la didattica è stata riorientata a sostegno del mondo delle professioni.Il corso ha approfondito le tematiche dello sviluppo sostenibile, le disuguaglianze…

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Nancy is the President of Social Marketing Services, Inc, Strategic Advisor at C+C, Affiliate Instructor at the University of Washington, author of 13 books with Philip Kotler, and a founding member of the Pacific Northwest Social Marketing Association (PNSMA).

This first French social marketing campaign promoting pulses and whole grains had a positive impact on specific subgroups of particular interest in terms of public health 

22% lower neonatal mortality rate in clusters where both interventions were implemented than in control clusters.

On This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast There will always be the need for professionals to make informed, evidence-based decisions when it comes to public health.

Shanna H. Swan, Ph.D.: her work examines the impact of environmental exposures, including chemicals such as phthalates and Bisphenol A, on men’s and women’s reproductive health and the neurodevelopment of children.

 just four commercial products (tobacco, alcohol, ultra-processed food, and fossil fuels) account for 19 million global deaths annually (34% of the 56 million total deaths or 41% of the 42 million NCD deaths)...commercial practices cause over 1·2 million deaths globally, bringing the total annual deaths to 20·3 million (36% of total or 45% of deaths from non-communicable diseases).

This study is using a recommended approach to classify interventions as social marketing interventions.The study will follow the most recent methodological guidance for the conduct of scoping reviews of the Joanna Briggs Institute Methodological Guidance.

As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings.

The European Union has made the success of its green transition to a low carbon economy and the achievement of a green industrial plan dependant largely on the access to critical raw materials. Latin America has been and it is a clear target to source the needed minerals and metals.

Four years ago, the late Dr. Susan Kirby wrote an editorial for Social Marketing Quarterly (SMQ) entitled “Social Marketing Practitioners: Should you share your work in SMQ?” 

Ye Chongyang: 博洛尼亚大学社会营销学 Giuseppe Fattori: Marketing Sociale Università di Bologna 

社会营销的道德宣言

2023年05月iSMA董事会批准的社会营销道德宣言

意大利文版编辑：朱塞佩 福托里

Changing the way citizens behave toward sustainability is essential to achieve the SDGs.

Cochrane UK, based in Oxford, will close at the end of March 2024 with the end of National Institute for Health and Care Research (NIHR) funding.

Easy access to contraception has become more important in the US since the Supreme Court ended the constitutional right to abortion a year ago, and about half of US states now ban or severely restrict abortion.

Strengths and limitations of this studyOur method places emphasis on the feasibility of the search strategy to merge different concepts successfully.This will be the first scoping review describing existing electronic research and to determine the benefits of social marketing to affect knowledge...

Nature asked scientists to recommend one thing that institutional and laboratory leaders could do to make science more productive, rigorous and happy