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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations. J.French, R.Russell-Bennett, R.Mulcahy  

Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations. J.French, R.Russell-Bennett, R.Mulcahy   | News ESMA N°2 European Social Marketing Association | Scoop.it

This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations. 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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50 years of social marketing: seeding solutions for the future - Emerald Insight

50 years of social marketing: seeding solutions for the future - Emerald Insight | News ESMA N°2 European Social Marketing Association | Scoop.it
50 years of social marketing: seeding solutions for the future - Author: Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Health Promotion Glossary of Terms 2021. WHO

Health Promotion Glossary of Terms 2021. WHO | News ESMA N°2 European Social Marketing Association | Scoop.it

This version of the glossary is substantially changed from the original. Some terms have been omitted, many have been modified in light of practical experiences and the evolution in concepts, and new terms have been added. 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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SOCIAL MEDIA FOR BEHAVIOUR CHANGE (SM4BC) TOOLKIT

SOCIAL MEDIA FOR BEHAVIOUR CHANGE (SM4BC) TOOLKIT | News ESMA N°2 European Social Marketing Association | Scoop.it

Social Media for Behaviour Change (SM4BC) Toolkit ENGLISH (EN) OR ESPANOL (ES) What do we mean by “social media”? 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Success in Social Marketing: 100 Case Studies From Around the Globe. P.Kotler, N.Lee. Has just come out

Success in Social Marketing: 100 Case Studies From Around the Globe. P.Kotler, N.Lee. Has just come out | News ESMA N°2 European Social Marketing Association | Scoop.it

This book is required reading for students enrolled in public administration and nonprofit management programs, practitioners in public health and environmental sectors, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Peer-review crisis creates problems for journals and scholars

Peer-review crisis creates problems for journals and scholars | News ESMA N°2 European Social Marketing Association | Scoop.it
The peer-review system, which relies on unpaid volunteers, has long been stressed. COVID-19 has made it worse. Possible solutions include paying reviewers or limiting revise-and-resubmits. Are these Band-Aids on structural problems?
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Marketing for Social Impact UK - 18 May 2022

The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Twitter: Top10 #Social Marketing Influencers - A Listly List

Twitter: Top10 #Social Marketing Influencers - A Listly List | News ESMA N°2 European Social Marketing Association | Scoop.it

The Social Marketing Influencers - From "Social Marketing: Behavior Change for Social Good" by Nancy Lee, Philip Kotler 2019 (Updated)
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata.
Visualizzare nella modalità “curated”.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Proposed guidelines aim for safe, effective mobile health apps

Proposed guidelines aim for safe, effective mobile health apps | News ESMA N°2 European Social Marketing Association | Scoop.it

A nonprofit founded by the AMA and other major players in health care and technology is seeking comments on an early set of guidelines that aim to assess the quality, safety and effectiveness of mHealth apps in the key areas of operability, privacy, security and content.


Via Jeff French, Giuseppe Fattori
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Social Marketing Key Concepts and Principles. Edizione italiana - Aperte le iscrizioni

Social Marketing Key Concepts and Principles. Edizione italiana - Aperte le iscrizioni | News ESMA N°2 European Social Marketing Association | Scoop.it
“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti. Questo breve corso che richiederà circa cinque ore per essere completato è un punto di partenza ideale per altri corsi più avanzati e specializzati…
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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What Can Hospitals Learn from The Coca-Cola Company? Health Care Sustainability Reporting | NEJM Catalyst

What Can Hospitals Learn from The Coca-Cola Company? Health Care Sustainability Reporting | NEJM Catalyst | News ESMA N°2 European Social Marketing Association | Scoop.it

Large corporations are leading the way in measuring their organizational performance on sustainability, social equity, and ethical governance. Health care systems can learn from studying ...

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Examining 50 years of social marketing through a bibliometric and science mapping analysis  - Journal of Social Marketing

Examining 50 years of social marketing through a bibliometric and science mapping analysis  - Journal of Social Marketing | News ESMA N°2 European Social Marketing Association | Scoop.it

Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda.
Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler | News ESMA N°2 European Social Marketing Association | Scoop.it
Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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L'Associazione Italiana Marketing Sociale promuove la 7° World Social Marketing Conference - Brighton 2022 

L'Associazione Italiana Marketing Sociale promuove la 7° World Social Marketing Conference - Brighton 2022  | News ESMA N°2 European Social Marketing Association | Scoop.it

Brighton 2022. 5 - 8 SEPTEMBER, PAPER SUBMISSIONS OPEN ON REQUEST Brighton 2022 Speakers Committee Programme 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Social Marketing and Human/Environment Interaction. 14 Nov Roma. First announcement

Social Marketing and Human/Environment Interaction. 14 Nov Roma. First announcement | News ESMA N°2 European Social Marketing Association | Scoop.it

First announcement Hybrid conference (face to face and online) Human/environment interaction has always led to problems that negatively affect both the integrity of ecosystems and people's health and quality of life

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Le Marketing Social Appliqué à la Santé 2022

Le Marketing Social Appliqué à la Santé 2022 | News ESMA N°2 European Social Marketing Association | Scoop.it

La thématique de cette édition: Comprendre les comportements pour mieux communiquer au service de la santé.

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Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden - Connor Allen

Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden - Connor Allen | News ESMA N°2 European Social Marketing Association | Scoop.it
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children 

Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children  | News ESMA N°2 European Social Marketing Association | Scoop.it

Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. 

The social marketing campaign was organized ...

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Associations between alcohol consumption and gray and white matter volumes in the UK Biobank - Nature Communications

Associations between alcohol consumption and gray and white matter volumes in the UK Biobank - Nature Communications | News ESMA N°2 European Social Marketing Association | Scoop.it

Heavy alcohol consumption has been associated with brain atrophy, neuronal loss, and poorer white matter fiber integrity. However, there is conflicting evidence on whether light-to-moderate alcohol consumption shows similar negative associations with brain structure. 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Empowerment in social marketing: systematic review and critical reflection

Empowerment in social marketing: systematic review and critical reflection | News ESMA N°2 European Social Marketing Association | Scoop.it
This paper analyses how social marketing scholarship engages with the concept of empowerment and reflects critically on its usage and conceptualisations. Based on a systematic literature review
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Please Stop Telling Me to Love My Body

Please Stop Telling Me to Love My Body | News ESMA N°2 European Social Marketing Association | Scoop.it

Forget body positivity. What about body neutrality?

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Social Marketing @ Griffith: How to reduce food waste. "Waste Not Want Not"

23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Gonzalo Díaz Meneses: Public Marketing Idea Bulletin 8

Gonzalo Díaz Meneses: Public Marketing Idea Bulletin 8 | News ESMA N°2 European Social Marketing Association | Scoop.it

The International Association on Public and Non-profit Marketing was founded in 2002 and we have come a long way in our experience.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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Nudge et Marketing social - Clés et expériences inspirantes pour changer les comportements - P.Gurviez, S.Raffin

Nudge et Marketing social - Clés et expériences inspirantes pour changer les comportements - P.Gurviez, S.Raffin | News ESMA N°2 European Social Marketing Association | Scoop.it

Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 204
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5 Ways Digital Health Can Help Decarbonise Patient Pathways - The Medical Futurist

5 Ways Digital Health Can Help Decarbonise Patient Pathways - The Medical Futurist | News ESMA N°2 European Social Marketing Association | Scoop.it
Healthcare accounts for 4-5% of the global carbon footprint. We analyzed 5 ways to decrease this significant impact to help the fight against climate change
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