News from Social Marketing for One Health

High levels of marine microplastics have been linked to a higher prevalence of cognitive and other types of neurologic dysfunction in those living in US coastal communities.

This paper brings together theCOM-B model and the habit formation theory in order to create a basis for a more comprehensive, customer-oriented, theory-based understanding of the issue.

Social Marketing Guidance Social marketing is the use of marketing theory, skills, and practice to achieve social change, promote general health, raise awareness, and induce changes in behavior.

 Centers for Disease Control and Prevention

In 2018, without any plan or agenda for what might happen next, Patti Smith posted her first Instagram photo: her hand with the simple message "Hello Everybody!" Known for shooting with her beloved Land Camera 250, Smith started posting images from her phone including portraits of her kids, her radiator, her boots, and her Abyssinian cat, Cairo.

Recent research done by CEH found over 100 brands of socks that tested over California’s safe limit for exposure to BPA.

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume

Un estratto dalla nuova biografia di Philip Kotler: KOTLER UMANISTA.

La battaglia tra il marketing commerciale e il marketing sociale.

La biografia completa su "Cultura e Salute Editore Perugia"

Business schools focus on teaching “business value creation.” Nowhere do they teach community value creation. 

This study is using a recommended approach to classify interventions as social marketing interventions.The study will follow the most recent methodological guidance for the conduct of scoping reviews of the Joanna Briggs Institute Methodological Guidance.

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori.

Se vuoi essere avvisato quando la pubblicazione sarà disponibile puoi inserire qui la tua mail.

Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. 

Che cos’è il Marketing sociale? 

Case history: il progetto Attenti allo spreco!

Cosa significa ragionare in un’ottica One Health

A conversation with Professor Sameer Deshpande, Griffith University (Australia). Timestamps have been added, and links to materials referenced during our conversation are in the process of being added... 

This objective currently has developmental status, meaning it is a high-priority public health issue that has evidence-based interventions to address it, but doesn’t yet have reliable baseline data. Once baseline data are available, this objective may be considered to become a core Healthy People 2030 objective.

We couldn't be more excited to share our newsletter as your gateway to the global happenings in social marketing. At iSMA, we passionately champion social marketing as a powerful solution to address societal challenges and actively promote the adoption of innovative approaches and best-in-class...

Shanna H. Swan, Ph.D.: her work examines the impact of environmental exposures, including chemicals such as phthalates and Bisphenol A, on men’s and women’s reproductive health and the neurodevelopment of children.

endocrine disruptor - Search Results - PubMed

 just four commercial products (tobacco, alcohol, ultra-processed food, and fossil fuels) account for 19 million global deaths annually (34% of the 56 million total deaths or 41% of the 42 million NCD deaths)...commercial practices cause over 1·2 million deaths globally, bringing the total annual deaths to 20·3 million (36% of total or 45% of deaths from non-communicable diseases).

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. 
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As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings.