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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Welcome to the International Social Marketing Association Newsletter

Welcome to the International Social Marketing Association Newsletter | News from Social Marketing for One Health | Scoop.it
We couldn't be more excited to share our newsletter as your gateway to the global happenings in social marketing. At iSMA, we passionately champion social marketing as a powerful solution to address societal challenges and actively promote the adoption of innovative approaches and best-in-class...
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing | News from Social Marketing for One Health | Scoop.it

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia

“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia | News from Social Marketing for One Health | Scoop.it

Business schools focus on teaching “business value creation.” Nowhere do they teach community value creation. 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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The Battle between Commercial Marketing and Social Marketing. Philip Kotler, Giuseppe Fattori

The Battle between Commercial Marketing and Social Marketing. Philip Kotler, Giuseppe Fattori | News from Social Marketing for One Health | Scoop.it

The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without

judging the rightfulness of those needs. Social marketing’s purpose is to modify or change consumer

needs when they are harmful to the person, other persons, or society...

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Social Marketing. Behavior Change for Good – Prima edizione italiana 2024

Social Marketing. Behavior Change for Good – Prima edizione italiana 2024 | News from Social Marketing for One Health | Scoop.it

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori.

Se vuoi essere avvisato quando la pubblicazione sarà disponibile puoi inserire qui la tua mail.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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The Effectiveness of Consume-less Appeals in Social Marketing - Journal of Macromarketing

The Effectiveness of Consume-less Appeals in Social Marketing - Journal of Macromarketing | News from Social Marketing for One Health | Scoop.it

Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals)

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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G. Fattori: Esperienze sul campo di marketing sociale. Ottobre 2023 – UNIBO

G. Fattori: Esperienze sul campo di marketing sociale. Ottobre 2023 – UNIBO | News from Social Marketing for One Health | Scoop.it

Il “marketing sociale” è entrato nella programmazione nazionale con il Piano di Prevenzione in una prospettiva “One health” quindi anche la didattica è stata riorientata a sostegno del mondo delle professioni.Il corso ha approfondito le tematiche dello sviluppo sostenibile, le disuguaglianze…

La funzione pubblica della comunicazione

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Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach. N.R. Lee - PNSMA

Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach. N.R. Lee - PNSMA | News from Social Marketing for One Health | Scoop.it
Nancy is the President of Social Marketing Services, Inc, Strategic Advisor at C+C, Affiliate Instructor at the University of Washington, author of 13 books with Philip Kotler, and a founding member of the Pacific Northwest Social Marketing Association (PNSMA).
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Impact of a French social marketing campaign promoting pulse and whole grain consumption: results from a longitudinal cohort study. P.Fassier, A.Rabès, P.Ducrot, A.J.Serry

Impact of a French social marketing campaign promoting pulse and whole grain consumption: results from a longitudinal cohort study. P.Fassier, A.Rabès, P.Ducrot, A.J.Serry | News from Social Marketing for One Health | Scoop.it

This first French social marketing campaign promoting pulses and whole grains had a positive impact on specific subgroups of particular interest in terms of public health 

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Community Women's Groups - 22% Lower Neonatal Mortality

Community Women's Groups - 22% Lower Neonatal Mortality | News from Social Marketing for One Health | Scoop.it

22% lower neonatal mortality rate in clusters where both interventions were implemented than in control clusters.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Real World Evidence And Public Health, With Paul Arora, PhD, MSc

Real World Evidence And Public Health, With Paul Arora, PhD, MSc | News from Social Marketing for One Health | Scoop.it

On This Episode Of The Public Health Epidemiology Conversations (PHEC) Podcast There will always be the need for professionals to make informed, evidence-based decisions when it comes to public health.

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Harnessing the power of social marketing for sustainable development - Nathaly Aya Pastrana & Rafael Obregón

Harnessing the power of social marketing for sustainable development - Nathaly Aya Pastrana & Rafael Obregón | News from Social Marketing for One Health | Scoop.it

Organizations with a mandate to advance sustainable development could harness more social marketing to attain social, economic, and environmental outcomes. This article provides evidence of the positioning of social marketing among these organizations, and recommendations to facilitate the integration of social marketing concepts and techniques into their work.

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This study provides a comprehensive synthesis of the associations between population-level #tobacco control policies and a range of health-related outcomes - Craig Lefebvre

Evaluation of Population-Level Tobacco Control Interventions and Health Outcomes.  A Systematic Review and Meta-Analysis
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Endocrine Disruptors - Common Chemicals That Severely Alter Your Hormones - Dr. Shanna Swan

Endocrine Disruptors - Common Chemicals That Severely Alter Your Hormones - Dr. Shanna Swan | News from Social Marketing for One Health | Scoop.it

Shanna H. Swan, Ph.D.: her work examines the impact of environmental exposures, including chemicals such as phthalates and Bisphenol A, on men’s and women’s reproductive health and the neurodevelopment of children.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Defining and conceptualising the commercial determinants of health - The Lancet

Defining and conceptualising the commercial determinants of health - The Lancet | News from Social Marketing for One Health | Scoop.it

 just four commercial products (tobacco, alcohol, ultra-processed food, and fossil fuels) account for 19 million global deaths annually (34% of the 56 million total deaths or 41% of the 42 million NCD deaths)...commercial practices cause over 1·2 million deaths globally, bringing the total annual deaths to 20·3 million (36% of total or 45% of deaths from non-communicable diseases).

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Potential social marketing applications for knowledge translation in healthcare: a scoping review protocol . BMJ 

Potential social marketing applications for knowledge translation in healthcare: a scoping review protocol . BMJ  | News from Social Marketing for One Health | Scoop.it

This study is using a recommended approach to classify interventions as social marketing interventions.The study will follow the most recent methodological guidance for the conduct of scoping reviews of the Joanna Briggs Institute Methodological Guidance.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Examining Social Marketing's Institutionalization within Environmental Contexts. Liz Foote

Examining Social Marketing's Institutionalization within Environmental Contexts. Liz Foote | News from Social Marketing for One Health | Scoop.it

As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings.

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Green transition or green colonialism? The EU-Mercosur agreement and the neoextractivist agenda in Latin America - left

Green transition or green colonialism? The EU-Mercosur agreement and the neoextractivist agenda in Latin America - left | News from Social Marketing for One Health | Scoop.it

The European Union has made the success of its green transition to a low carbon economy and the achievement of a green industrial plan dependant largely on the access to critical raw materials. Latin America has been and it is a clear target to source the needed minerals and metals.

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Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing. Phill Sherring and Liz Foote

Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing. Phill Sherring and Liz Foote | News from Social Marketing for One Health | Scoop.it

Four years ago, the late Dr. Susan Kirby wrote an editorial for Social Marketing Quarterly (SMQ) entitled “Social Marketing Practitioners: Should you share your work in SMQ?” 

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社会营销的道德宣言 Dichiarazione etica per il marketing sociale

社会营销的道德宣言 Dichiarazione etica per il marketing sociale | News from Social Marketing for One Health | Scoop.it

Ye Chongyang: 博洛尼亚大学社会营销学 Giuseppe Fattori: Marketing Sociale Università di Bologna 

社会营销的道德宣言

202305iSMA董事会批准的社会营销道德宣言

意大利文版编辑:朱塞佩 福托里

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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The role of social marketing in achieving the planet sustainable development goals (SDGs). Carla Rodriguez-Sanchez 

The role of social marketing in achieving the planet sustainable development goals (SDGs). Carla Rodriguez-Sanchez  | News from Social Marketing for One Health | Scoop.it

Changing the way citizens behave toward sustainability is essential to achieve the SDGs.

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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Cochrane UK in Oxford to close at the end of March 2024 

Cochrane UK in Oxford to close at the end of March 2024  | News from Social Marketing for One Health | Scoop.it
Cochrane UK, based in Oxford, will close at the end of March 2024 with the end of National Institute for Health and Care Research (NIHR) funding.
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FDA approves daily over-the-counter oral contraceptive with no age restrictions - The BMJ

FDA approves daily over-the-counter oral contraceptive with no age restrictions - The BMJ | News from Social Marketing for One Health | Scoop.it

Easy access to contraception has become more important in the US since the Supreme Court ended the constitutional right to abortion a year ago, and about half of US states now ban or severely restrict abortion.

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Using social marketing for the promotion of cognitive health: a scoping review protocol - BMJ Open

Using social marketing for the promotion of cognitive health: a scoping review protocol - BMJ Open | News from Social Marketing for One Health | Scoop.it
Strengths and limitations of this studyOur method places emphasis on the feasibility of the search strategy to merge different concepts successfully.This will be the first scoping review describing existing electronic research and to determine the benefits of social marketing to affect knowledge...
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Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 213
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Health tips for research groups - Nature

Health tips for research groups - Nature | News from Social Marketing for One Health | Scoop.it

 

Nature asked scientists to recommend one thing that institutional and laboratory leaders could do to make science more productive, rigorous and happy

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