This paper brings together theCOM-B model and the habit formation theory in order to create a basis for a more comprehensive, customer-oriented, theory-based understanding of the issue.

Social Marketing Guidance Social marketing is the use of marketing theory, skills, and practice to achieve social change, promote general health, raise awareness, and induce changes in behavior.

 Centers for Disease Control and Prevention

In 2018, without any plan or agenda for what might happen next, Patti Smith posted her first Instagram photo: her hand with the simple message "Hello Everybody!" Known for shooting with her beloved Land Camera 250, Smith started posting images from her phone including portraits of her kids, her radiator, her boots, and her Abyssinian cat, Cairo.

Recent research done by CEH found over 100 brands of socks that tested over California’s safe limit for exposure to BPA.

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume

Un estratto dalla nuova biografia di Philip Kotler: KOTLER UMANISTA.

La battaglia tra il marketing commerciale e il marketing sociale.

La biografia completa su "Cultura e Salute Editore Perugia"

Business schools focus on teaching “business value creation.” Nowhere do they teach community value creation. 

This study is using a recommended approach to classify interventions as social marketing interventions.The study will follow the most recent methodological guidance for the conduct of scoping reviews of the Joanna Briggs Institute Methodological Guidance.

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori.

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Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals)

Il “marketing sociale” è entrato nella programmazione nazionale con il Piano di Prevenzione in una prospettiva “One health” quindi anche la didattica è stata riorientata a sostegno del mondo delle professioni.Il corso ha approfondito le tematiche dello sviluppo sostenibile, le disuguaglianze…

La funzione pubblica della comunicazione

Nancy is the President of Social Marketing Services, Inc, Strategic Advisor at C+C, Affiliate Instructor at the University of Washington, author of 13 books with Philip Kotler, and a founding member of the Pacific Northwest Social Marketing Association (PNSMA).

This first French social marketing campaign promoting pulses and whole grains had a positive impact on specific subgroups of particular interest in terms of public health 

This objective currently has developmental status, meaning it is a high-priority public health issue that has evidence-based interventions to address it, but doesn’t yet have reliable baseline data. Once baseline data are available, this objective may be considered to become a core Healthy People 2030 objective.

We couldn't be more excited to share our newsletter as your gateway to the global happenings in social marketing. At iSMA, we passionately champion social marketing as a powerful solution to address societal challenges and actively promote the adoption of innovative approaches and best-in-class...

Shanna H. Swan, Ph.D.: her work examines the impact of environmental exposures, including chemicals such as phthalates and Bisphenol A, on men’s and women’s reproductive health and the neurodevelopment of children.

endocrine disruptor - Search Results - PubMed

 just four commercial products (tobacco, alcohol, ultra-processed food, and fossil fuels) account for 19 million global deaths annually (34% of the 56 million total deaths or 41% of the 42 million NCD deaths)...commercial practices cause over 1·2 million deaths globally, bringing the total annual deaths to 20·3 million (36% of total or 45% of deaths from non-communicable diseases).

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. 
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As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings.

The European Union has made the success of its green transition to a low carbon economy and the achievement of a green industrial plan dependant largely on the access to critical raw materials. Latin America has been and it is a clear target to source the needed minerals and metals.

Four years ago, the late Dr. Susan Kirby wrote an editorial for Social Marketing Quarterly (SMQ) entitled “Social Marketing Practitioners: Should you share your work in SMQ?” 

Ye Chongyang: 博洛尼亚大学社会营销学 Giuseppe Fattori: Marketing Sociale Università di Bologna 

社会营销的道德宣言

2023年05月iSMA董事会批准的社会营销道德宣言

意大利文版编辑：朱塞佩 福托里

Changing the way citizens behave toward sustainability is essential to achieve the SDGs.