This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations.
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Rescooped by
Giuseppe Fattori
from Italian Social Marketing Association - Newsletter 228
onto News from Social Marketing for One Health July 16, 2022 6:36 AM
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