Teaching Visual Communication in a Business Communication Course

When it comes to picking a hotel, what you see online is not necessarily what you get when you check in. Travel deals website Oyster has caught hotels from Costa Rica to California doctoring their website photos to appeal to potential guests.

They've been kind enough to share their collection of "photo fakeouts," which serve as a kind of cautionary tale for anyone planning a vacation and relying solely on hotel websites.

Some of these photo "upgrades" are so egregious, you'll think you are looking at pictures of two completely different properties. . .

Eye catching web design starts with good use of color. Creative color combinations can instantly tell users what a website is about and why they should care.

Ideal placement of color on a web page can lead the eye to a desired action spot, or simply set the mood. It’s easy to spot a page with great use of color, but superior use of color is timeless. . .

Who doesn't love an infographic? They're pretty. They're educational. They're shareable. And they've played a powerful role in the visual content revolution we've seen take hold recently.

So what's the limiting factor stopping many people from jumping on board the infographic bandwagon? Design. More specifically, how on earth do you create a flipping infographic?

With PowerPoint! . .

Being told your plane is about to board could get a lot more pleasant, if other airports around the world follow France's lead. Paris's Orly airport is testing virtual boarding agents using what officials there are calling "2-D holograms." Paris-Orly has been testing the virtual displays out for about a month now, and, as you can see in a video, they definitely draw a lot of attention. . .

Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research, you’re bound to find a way to use the new platform. Here are a few ways some business communicators, companies, and brands can use Pinterest.