Teaching Visual Communication in a Business Communication Course
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Teaching Visual Communication in a Business Communication Course
An online magazine by Bovee & Thill, authors of the leading textbooks in business communication and business writing, published by Pearson, featuring resources about visual communication, data visualization, including graphic design, photography, and presentations. For more information about Bovee & Thill's texts and their exclusive, superior coverage of visual communication, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, go to http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Powerful Facts about Visual Communication

Powerful Facts about Visual Communication | Teaching Visual Communication in a Business Communication Course | Scoop.it
Powerful facts about visual communication, especially the way graphics affects us both cognitively and emotionally.
Bovee & Thill's Online Business Communication Magazines's insight:

Did you know that visuals are processed 60,000 times faster than text? Or how about the fact that they are processed simultaneously?


Ever wonder why you can process visuals so much faster than text? This is because visuals are processed simultaneously whereas words are processed sequentially.


Did you know that visual imagery is more powerful than words alone when used to communicate a message to an audience. . .

Charity WIlls's curator insight, May 20, 2013 7:33 AM

Powerful Facts about Visual Communication

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Why Infographics Rule

Why Infographics Rule | Teaching Visual Communication in a Business Communication Course | Scoop.it
Humans are visual creatures. Most of us process information based on what we see. 65 percent of us are visual learners, according to the Social Science Research Network.


Bovee & Thill's Online Business Communication Magazines's insight:

Humans are visual creatures. Most of us process information based on what we see. 65 percent of us are visual learners, according to the Social Science Research Network.

Social media has created this intense desire and opportunity to share what we learn. Most of us enjoy sharing ideas, especially when there’s a video or a photograph or drawing. . .


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In Business Communication, a Picture Is Worth A Thousand Likes: Visual Media Tips

In Business Communication, a Picture Is Worth A Thousand Likes: Visual Media Tips | Teaching Visual Communication in a Business Communication Course | Scoop.it

From blogs to short 140-character tweets to pictures, social media content is transforming from text to images.

Bovee & Thill's Online Business Communication Magazines's insight:

Use visuals – pictures, images, infographics, videos, graphics, slideshows, and animations – to create emotional connections with a company, says Donna Moritz, a visual marketing specialist and founder of the blog Socially Sorted. Try to showcase not just your product, but also the culture and message behind a brand, she adds.


NOTE: You'll find a full chapter on Designing Visual Communication in Business Communication Today, 11th Edition. It's the only business communication text on the market that helps students understand visual communication and teaches students visual design principles.


Business Communication Today also


(1) Discusses the principles of graphic design that ensure effective visuals,


(2) Explains how to avoid ethical lapses when using visuals,


(3) Explains how to choose which points in a message to illustrate,


(4) Describes the most common options for presenting data in a visual format,


(5) Describes the most common options for presenting information, concepts, and ideas, and


(6) Lists the three criteria for reviewing visuals in order to verify the quality of the visuals.


Order an examination copy of Business Communication Today now by emailing samplingdept@pearson.com.

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Exclusive Teaching Resources for Business Communication Instructors

Exclusive Teaching Resources for Business Communication Instructors | Teaching Visual Communication in a Business Communication Course | Scoop.it
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the recognized leaders in social and electronic media.
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15 Visual Communication Blogs to Inspire Great Presentations

15 Visual Communication Blogs to Inspire Great Presentations | Teaching Visual Communication in a Business Communication Course | Scoop.it

Visual communications, especially presentations, are an opportunity to distill complex information into digestible pieces. Here’s a collection of visual communication blogs to inspire your next great presentation.

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Jer Thorp: Make Data More Human

Jer Thorp: Make Data More Human | Teaching Visual Communication in a Business Communication Course | Scoop.it

Jer Thorp creates beautiful data visualizations to put abstract data into a human context.


At TEDxVancouver, he shares his moving projects, from graphing an entire year’s news cycle, to mapping the way people share articles across the Internet. . .

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Creating Infographics: A Screencast Tutorial

You can create infographics - visual representations of data - from scratch using free web tools. Educator Linda W. Braun takes you step by step.

Bovee & Thill's Online Business Communication Magazines's insight:

You can create infographics, visual representations of data, from scratch using free web tools. Library consultant and educator, Linda W. Braun, takes you step by step through making your own infographics using easel.ly and info.gram. . .


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Data Storytelling: The Ultimate Collection of Resources

Data Storytelling: The Ultimate Collection of Resources | Teaching Visual Communication in a Business Communication Course | Scoop.it

The hot new concept in data visualization is "data storytelling."

Bovee & Thill's Online Business Communication Magazines's insight:

Here are some important questions about data storytelling:

  • Is data storytelling more than a catchy phrase?
  • Where does data storytelling fit into the broader landscape of data exploration, visualization, and presentation?
  • How can the traditional tools of storytelling improve how we communicate with data?
  • Is it more about story-telling or story-finding? . . .

 

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Create Infographics People Will Want to Share

Create Infographics People Will Want to Share | Teaching Visual Communication in a Business Communication Course | Scoop.it

"The format alone virtually guarantees viral sharing provided you follow these steps to make sure your infographic doesn’t disappoint."

Bovee & Thill's Online Business Communication Magazines's insight:

"Put together the words “information” and “graphic”, and you have information conveyed in visual form.  It is also commonly understood that infographics most often contain multiple, related facts about a single topic.

 

"When Pinterest first burst on the scene, the big viral share incentive used to be pictorially witty or wise quotes, but these have become over-used.  If you really want people to share your information, present it as a well-thought-out infographic." . . .

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Bovee and Thill Video Channel

Visit Bovee & Thill's Video Channel where you'll see more than 45 videos from Bovee & Thill, the authors of the world's leading textbooks in business communication and business writing.

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12 Most Foolproof Ways to Keep People Awake During Your Powerpoint Presentation

12 Most Foolproof Ways to Keep People Awake During Your Powerpoint Presentation | Teaching Visual Communication in a Business Communication Course | Scoop.it

In business, those who lead are frequently called upon to make presentations to clients, employees, investors and bankers, and often these presentations are an important element of conveying a message.

 

The primary tool used almost universally, and often badly, by most presenters is PowerPoint.

 

This excellent article suggests that when executed properly PowerPoint presentations can be tremendously persuasive, and it suggests 12 ways to improve your future presentations to help you strengthen your message.


Via Daniel Watson
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Do Your PowerPoint Slides Pass the Glance Test?

Do Your PowerPoint Slides Pass the Glance Test? | Teaching Visual Communication in a Business Communication Course | Scoop.it

An audience can't listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). 


So make sure your slides pass what I call the glance test: People should be able to comprehend each one in about three seconds)


Think of your slides as billboards. When people drive, they only briefly take their eyes off their main focus — the road — to process billboard information. Similarly, your audience should focus intently on what you're saying, looking only briefly at your slides when you display them. .


Note: Bovee & Thill's textbooks are recognized in the field as having the best coverage of presentations and presentation tools, including PowerPoints.

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Visual Communication: Hotel Photo Fakeouts

Visual Communication: Hotel Photo Fakeouts | Teaching Visual Communication in a Business Communication Course | Scoop.it

"Be sure to check out these visuals before your next trip."

Bovee & Thill's Online Business Communication Magazines's insight:

Oyster visits hotels in person, takes hundreds of photos of each, and posts them so our visitors know exactly what they're booking into. There's a huge difference between the photos we take and the ones on other travel sites.

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28 Creative PowerPoint and Keynote Presentation Designs

28 Creative PowerPoint and Keynote Presentation Designs | Teaching Visual Communication in a Business Communication Course | Scoop.it

The stunning designs you'll find via this blog post are proof that it's not PowerPoint or Keynote that are to blame for mediocre presentations, but the way they are used.

 

 

To quote the author: "There’s a certain art to putting together a solid presentation and PowerPoint and Keynote are the primary tools of the trade. The “art” comes into play when you’re trying to set yourself apart; so how you use the tools is of great importance.

 

Often it is the design of the presentation itself that does the trick. In an effort to help you put together a great-looking presentation, here are 28 examples of creative presentation designs using Powerpoint and Keynote." . . .

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REAL OR FAKE: These Computer-Generated Images Look Like Photographs

REAL OR FAKE: These Computer-Generated Images Look Like Photographs | Teaching Visual Communication in a Business Communication Course | Scoop.it

"Nothing you see is real."


Bovee & Thill's Online Business Communication Magazines's insight:

Here is stunning computer-generated imagery.


These are pictures created by professionals in the field, and the end results look like photographs. . .


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Which Way Are They Looking?

Which Way Are They Looking? | Teaching Visual Communication in a Business Communication Course | Scoop.it

Venezuelan artist Jesus Gonzales Rodriguez creates mind-twisting images by putting together multiple photographs of a person and cutting along the edges.

 

Every image is made up of a frontal and side-view photograph pieced together to form an optical illusion in which the portraits look normal at a glance, but only until your eyes detect the outlying visage. . .


Via Barb Jemmott
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16 Captivating Data Visualization Examples

16 Captivating Data Visualization Examples | Teaching Visual Communication in a Business Communication Course | Scoop.it
Get inspired by the following 16 examples of data visualization that communicate interesting information with both style and substance.
Bovee & Thill's Online Business Communication Magazines's insight:

"Data can be very powerful. If you can actually understand what it's telling you, that is.

"It's not easy to get clear takeaways by looking at a slew of numbers and stats. You've got to have the data presented in a logical, easy-to-understand way.

 

"Enter data visualization. The human brain processes visual information better than it processes text -- so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily."

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Technology for Creating Interactive and Dynamic Data Visualization

Technology for Creating Interactive and Dynamic Data Visualization | Teaching Visual Communication in a Business Communication Course | Scoop.it

Here are libraries for plotting data on maps, frameworks for creating charts, graphs and diagrams and tools to simplify the handling of data.


Even if you’re not into programming, you’ll find applications that can be used without writing one single line of code. Many of these tools are relatively simple to use, and others are more advanced. . .

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The History of Visual Communication

The History of Visual Communication | Teaching Visual Communication in a Business Communication Course | Scoop.it

This is a tutorial website in which the history of visual communication is covered from cave paintings to the present day digital systems. . .

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7 Strategies for Effective Visual Storytelling

7 Strategies for Effective Visual Storytelling | Teaching Visual Communication in a Business Communication Course | Scoop.it
Effective visual storytelling requires rethinking your approach to visual hierarchy, investing time in designing the small visual details, and going beyond marketing’s perception of a brand. Here are 7 tips from Studio Element’s Brian Barrus on helping brands tell their story.

Via José Carlos, Rosário Durão
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37+ Tips and Tools for Picture-Perfect Visual Content

37+ Tips and Tools for Picture-Perfect Visual Content | Teaching Visual Communication in a Business Communication Course | Scoop.it

"I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without using a single word — just ask anyone who has posted a photo on Instagram or created a “Snap” to share a memorable moment with friends."


Via Jeff Domansky
Bovee & Thill's Online Business Communication Magazines's insight:

 

"Nearly a year ago, I compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with helpful imaging tools and examples. But, considering how rapidly visual trends come and go, we at CMI felt it was time to take another look at how to let your brand’s photos, videos, and graphics do the talking.

Of course, we wouldn’t want a retrospective on such an image-conscious topic to show visible signs of aging; we’ve freshened up the discussion with a few new tips, tricks, and takeaways." . . .

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Jeff Domansky's curator insight, September 30, 2016 11:22 PM

Very useful resource for visual tips and tools to help you create compelling content.

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Visual Communication: Photographer Examines Our Obsession With Beauty, Airbrushing

Visual Communication: Photographer Examines Our Obsession With Beauty, Airbrushing | Teaching Visual Communication in a Business Communication Course | Scoop.it
Bovee & Thill's Online Business Communication Magazines's insight:

Who needs makeup when you can airbrush your photos?


That's the question photography major Anna Hill, a senior at East Carolina University, is asking with her new photo series, "Beauty Is Only Pixel Deep," self-portraits that mock the beauty industry's overuse of airbrushing applications that many magazines and other media use to retouch images.


"I taught myself Photoshop when I was 14, and ever since, my eye is trained to see exactly where models have been altered," Hill tells Yahoo Shine. . .

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Color Psychology: Research Findings

Color Psychology: Research Findings | Teaching Visual Communication in a Business Communication Course | Scoop.it

Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years.


But today in the U.S., researchers have generally found the following to be accurate. . .


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All You Need to Know About Infographics: Tips, Tutorials, and Guides

All You Need to Know About Infographics: Tips, Tutorials, and Guides | Teaching Visual Communication in a Business Communication Course | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when we deal with numbers and statistics. That is why we use illustrations and flowcharts for such kind of information.


It’s no wonder that today we know a method to make our life easier. It called an infographic – a visual representation of study or data.


But like anything else, it can be done right or wrong ( I’m sure you've seen poor ones). How to create a cool infographic? The secret is in a long-time brainstorming. You need a really cool idea and good design. . . .


Note: Bovee & Thill proivides thorough coverage of infographics in each of their business communication textbooks, a topic rarely covered in other texts.

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