“Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday.”
Nice bit of reporting, right? You'd be forgiven for thinking it was the lede of a beat writer's game recap in the Los Angeles Times.
It wasn't.
A computer wrote it.
Via
Guillaume Decugis
A great, concrete and useful getting started guide by Rebekah Radice who definitely knows what she's talking about.
One thing that comes clearly out of this is that business blogging is a process. To be successful, you need to establish the required workflow that will bring the discipline and consistency necessary to get results.
Now, don't let this overwhelm you: software and tools can help.
She gives a number of examples and you can also check out our own approach to that problem as this is why we created Scoop.it Content Director as an integrated and easy-to-use solution.