Content - Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate.'
[url=/u/184490 x-already-notified=1]Paul Chaney[/url] articulates why content curation is a great complement to creating your own content. Among the benefits he outlines:
1. Time saving: in our own findings from customers, we've seen curated blog posts are 4-8x faster to create than original pieces. And yes, they do perform well from a traffic and SEO standpoint - especially when you enrich curated content with your own insights.
2. Building trust: content marketing works when it's not about you but your customers. While it's tempting to plug your own services or products in the content you create, you won't do that with curated content that - by definition - you didn't author.
To this, I would also add that content curation is more accessible so it's easier to make it collaborative and have several people in the company contribute curated content.
Great post by Julia McCoy of Express Writers. And yes, even though I'm a techie, I believe there are dangers in over-automating. But, as I wrote for the Content Marketing Institute here, I believe the key to avoid these dangers while be efficient is to use automation to be smarter and not just faster. I see a lot of people try to take shortcuts and implement automation as a way to do that. But content marketing is about building relationship and trust with your target audience so that they feel educated (not sold) on the topics that will potentially lead them to consider your products. The "building relationship and trust" part is not something a machine can do - and over-automating can be counter-productive. Having said that, content marketing is tough and time-consuming so it's definitely a must to automate repeatable tasks such as social media distribution for instance. But beyond that, technology that helps us be smarter is really the next step: - research tools such as Buzzsumo or the Scoop.it suggestion engine and that helps understand what content to create by automating content discovery and research, - bots such as GrowBots, developed by HubSpot's CTO that answers questions, kind of like a Siri for marketers. - predictive insight technology such as the one we launched in the v2 of our own Scoop.it Content Director and that provides actionable recommendations on how to get more results with the content you've already produced. Overall the future of content marketing automation should be to help you getting more from content - and not just more content.
Optimize your content by sticking in as many keywords as possible. Avoid keywords– write for people. Publish 20 posts a day with a maximum of 300 words. Publish one post a week with a minimum of 2000 words. Welcome to the history of content marketing.
It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think – Content Marketing Institute
AI is not going to leave you jobless... AI can assist and streamline some tasks, its unlikely to fully replace the human touch and creativity in content generation... ;)
Are you using gated content to help you increase your leads? Stop! Gated content is failing fast. Try using these smarter marketing tactics instead.
Via Guillaume Decugis
A lot goes into optimizing a product page for SEO! Check out these best practices to ensure that your product pages appeal to Google and your site visitors.
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BrightEdge reports showed that 3M experienced large gains in organic traffic for several years. Specifically, they saw 20% growth in organic traffic YoY for 3 consecutive years.
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-con…
These are the slides from my talk at the TechSoup #OcTribe community meetup last week on how to not be among the 70% of marketers who fail at content.
Since we launched our content marketing grader, we've collected data from more than 3,000 marketers and it helped shape these actionable best practices that will help you not just produce more/better content but also get more from your content.
This post on Michael Brenner's Marketing Insider blog is spot on. Guest author Grzegorz Błażewicz explains the different problems that can be solved by automation: research, distribution and measurement.
While content marketing automation can be seen as an opportunity right now, I would make a stronger point that it actually is an obligation.
Research is critical to create good content. Content marketing is about being the best answer or one of the best answers to your customers' questions. How can you be the best answer without researching what's out there? And if you need to understand what's out there you need to automate content discovery.
No content ever generated traffic without getting some distribution first. It's not "build it and they will come". But in a world of information overload where everybody's embracing content marketing, optimizing content distribution is a priority. This means sharing multiple times on social media, generating email automatically and amplifying successful content to extend its lifetime. In this study, we actually measured how much more results you could generate through organic content amplification - without any paid distribution budget. And again, there's no way you can keep track manually of:
- all the pieces of content you need to share and distribute via email,
- how many times you've shared or emailed them,
- which ones deserve to keep being distributed and which ones shouldn't.
Finally, measuring content performance is the key to ROI. Again, it's imperative as if you don't measure it, you won't be able to make it a sustainable and valuable strategy for your business. Here again, it's impossible to crunch numbers better than a computer. More than that: tracking systems need to be in place to enable the proper attribution of business KPI's to content, aka content marketing analytics.
Humans will and need to stay in the picture of course. While some automated content creation technology starts to be used for sports and finance, it's not capable of creating content for sophisticated buying processes. But the key is to leverage technology and automation for what it's good at and focus our efforts on creativity and strategy - making our content marketing both human and efficient.
This post is spot on!!! Automation excels in maintaining a consistent content output. It can adhere to set a schedule, ensuring a steady flow of content without being affected. AI-driven tools can analyze vast amounts of data to personalize content for diverse audience segments and enables data analysis on a large scale helping marketers make informed decisions!!!
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help …
Hotel SEO is the process of optimizing a hotel website in order to increase organic traffic. In this article, you will learn 6 top SEO strategies for hotels.
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To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
[url=/u/184490 x-already-notified=1]Paul Chaney[/url] articulates why content curation is a great complement to creating your own content. Among the benefits he outlines:
1. Time saving: in our own findings from customers, we've seen curated blog posts are 4-8x faster to create than original pieces. And yes, they do perform well from a traffic and SEO standpoint - especially when you enrich curated content with your own insights.
2. Building trust: content marketing works when it's not about you but your customers. While it's tempting to plug your own services or products in the content you create, you won't do that with curated content that - by definition - you didn't author.
To this, I would also add that content curation is more accessible so it's easier to make it collaborative and have several people in the company contribute curated content.
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