Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.
Via Guillaume Decugis
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Rescooped by
coldfirecartss@gmail.com
from Content marketing automation
onto steroidify October 22, 2025 8:25 AM
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Scoop.it!
Via Guillaume Decugis
coldfirecartss@gmail.com's insight:
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Doug Kessler makes a very good analysis of why numbers are so attractive in blog headlines and what it means to Content Marketers. It's something I also observed when analyzing the performance of our email marketing and our subject lines (details here: http://bit.ly/1c9HufY ).
In our own analysis, the correlation existed but not to the point where we stopped using anything else. Plus a number of our headlines that include numbers are actually not lists.
An interesting objection to this rule is Upworthy: it's hard to think of any site being less click-bait driven than this one. Yet, they don't use numbers or list given the format they're using but also probably because unlike Buzzfeed or b2b content marketers, they focus on being inspirational.
But for the latter who need to be educating their prospects, following the principles Doug Kessler outlines in this post is a great rule.
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