How often should a company blog? Check out this blogging benchmark data from HubSpot's 13,500+ customers.https://cialisprezzo.com https://steroidify.shop/ https://coldfirecartss.com/
Via Guillaume Decugis
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The data has spoken and it's clear: the debate on content quality vs content quantity is a wrong one. The truth is you need both.
Of course, you shouldn't publish bad content. But don't think a solitary epic ebook or white paper will be enough to raise above the noise.
So what are the consequences of that study by HubSpot?
1. You need to plan for both consistency and quality. If you're working on your 2016 budget, make sure you target both.
2. It's very unlikely you'll have enough resources to create everything with the right level of quality: leverage content curation to supplement your own content and third-party contribution to guest blog for you.
3. In these days of content explosion, doing everything manually is like bringing a knife to a gun fight: invest in content markting software to meet your plan's goals.