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MarketingHits
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Scooped by Brian Yanish - MarketingHits.com |
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Content marketing moves prospects from lower to higher stages of awareness -- and that's how you convert vaguely interested prospects into loyal customers.
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From
neilpatel
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes.
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Scooped by Brian Yanish - MarketingHits.com |
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It’s the most time-consuming content to create. But it’s the most valuable content you can publish. If you’ve done it you know, conducting original research is hard work. But the day you finally publish isn’t the end. It’s the beginning. Without a plan to drive traffic, your amazing research study might as well be on a dusty shelf in a college library. How to get the word out? Here is our original research promotion playbook, with 29 ways to promote your original research.
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The best brand advocates are happy customers. Leverage their support with win-win referral programs, their own content, and authentic testimonials.
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When a company invests in content that actually resonates, they're protected from the empty engagement. It all comes down to valuing trust over reach.
Aline Matiazzo's curator insight,
February 20, 8:39 AM
"However, when a company invests in content that actually resonates, they’re protected from the empty engagement. It all comes down to valuing trust over reach. Sure, having a big audience looks great, and it does carry some value, but honestly, your most important signals of success are the metrics that lead to action."
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Scooped by Brian Yanish - MarketingHits.com |
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These days, it seems like you can find anything on the Internet. It’s true and there’s even a statistic that around 30% of all content on the web is duplicate. Content repurposing is not something new to marketers, but they constantly look for different ways how to introduce existing content from a fresh perspective. Why Repurpose Content?
Visionary's curator insight,
February 19, 10:39 AM
60% of marketers claim that producing content is their biggest challenge. Content repurposing can be a great solution as long as this content is optimized and brings value to your target audience.
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Scooped by Brian Yanish - MarketingHits.com |
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Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads.
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Scooped by Brian Yanish - MarketingHits.com |
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Nobody, including myself, Is putting out enough content to take full advantage of social media marketing. If you are a business that spends hundreds of thous...
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Social analytics is supported by several technologies - which change all the time. Nowadays, AI is a crucial component of cutting edge social analytics tools. Here's why.
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Scooped by Brian Yanish - MarketingHits.com |
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Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins. Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able to do before now. Peloton, whose Facebook Group has been highlighted as one of the most engaged, standout Groups on the platform, got early access to the feature and said it has helped with engagement.
Hannah Ford's comment,
February 10, 5:10 PM
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Scooped by Brian Yanish - MarketingHits.com |
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Here's our proven 9-step Insider Guide for Brands on how to develop an effective Content Marketing Strategy, with ROI tracking based on core business goals.
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Scooped by Brian Yanish - MarketingHits.com |
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How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn't significant enough to make an impact.
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Scooped by Brian Yanish - MarketingHits.com |
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This is the one social media trends list that's actually true. We promise. 100% factually accurate. You'll see. You'll all see!
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Scooped by Brian Yanish - MarketingHits.com |
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Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.
Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook's more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.
That's why you should, too -- and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:
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Scooped by Brian Yanish - MarketingHits.com |
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How can video marketing help my business? Where should I host my videos? In this post we'll explore specifically how and why video marketing is effective by breaking down the three types of marketing videos.
EJ Morris's curator insight,
December 21, 2018 4:51 PM
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December 23, 2018 6:24 AM
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Scooped by Brian Yanish - MarketingHits.com |
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There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
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Scooped by Brian Yanish - MarketingHits.com |
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With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platforms, with billions of active users signing in monthly. So much more than a home for fake news and trolls, Facebook can put your business in front of an audience you’d have little hope of reaching otherwise.
lisalamb's curator insight,
November 27, 2018 3:28 AM
Take a look at my profile >>> ( https://want.page.link/meet) and inform me if you think you've got what is required ?
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Scooped by Brian Yanish - MarketingHits.com |
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Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? This article explores how to get more engagement with Facebook Live video.
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Scooped by Brian Yanish - MarketingHits.com |
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Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but if you can consistently close sales, you can buy yourself time to figure everything else out and scale for the future.
To do this, your sales reps probably rely on a variety of tools and productivity hacks to help them get more done. But, if you’re not also using content marketing to help, you’re missing out on a major opportunity. In fact, the right content can enable every member of your sales team to spend more time selling and less time answering the same questions and addressing the same objections again and again. To get your sales team those resources, you need to bring marketing and sales together to create sales enablement content.
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Scooped by Brian Yanish - MarketingHits.com |
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Learn how Facebook Watch compares to pages and YouTube, and discover tips for measuring Facebook video performance and running ads on Facebook Watch.
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Scooped by Brian Yanish - MarketingHits.com |
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If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this writing, is 3.7% – the last time we experienced this level of employment was in 1969.
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Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships?
In this article, you’ll discover seven ways to improve your Instagram engagement.
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Scooped by Brian Yanish - MarketingHits.com |
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Russian hackers are selling private messages from 81,000 Facebook accounts online, an investigation has found.
The messages were posted on a forum by hackers claiming to have access to the personal data of 120 million accounts, offering to sell them at 8p per profile, according to the BBC.
Facebook has denied hackers gained access to its servers and instead blamed the breach on users who have installed malicious web browser extensions that can store private messages.
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November 7, 2018 5:38 AM
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From
qz
Law enforcement agencies use Facebook as a way to communicate with the communities they police. They post important public service announcements, and get useful tips from citizens. But they are imploring people: don’t use Facebook Messenger to contact them in emergency situations.
Visionary's curator insight,
November 5, 2018 11:38 AM
Police departments across the US have posted announcements asking their communities to refrain from messaging or calling them on Facebook Messenger when they should be calling 9-1-1
Merian Yuma's comment,
November 7, 2018 5:41 AM
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