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Scooped by
Kasia Hein-Peters
December 28, 2017 7:42 PM
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Learn about the incredible and complex ways your brain processes color.
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Scooped by
Kasia Hein-Peters
December 23, 2017 1:17 PM
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+ POOL is a wildly ambitious idea to make the City’s notoriously polluted Hudson River swimmable with the help of a floating, water-filtering pool. Now, through a partnership with Heineken and its Cities Project, + POOL is catching the attention of a much larger audience through a multi-faceted campaign. We spoke with + POOL Deputy Director Kara L. Meyer and Heineken USA's Raul Esquer Lopez, about their unique partnership model and what it will take to make + POOL a reality.
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Scooped by
Kasia Hein-Peters
December 17, 2017 10:33 AM
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When it comes to social media storytelling, three key ingredients can turn your posts into extraordinary narratives.
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Scooped by
Kasia Hein-Peters
December 10, 2017 8:59 AM
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Thrive Farmers empowers farmers with direct relationships and no middlemen, ensuring coffee farmers have not only consistent and stable prices, but stable earnings that are greater than double those generated through the traditional coffee supply chain model. Now, its partnership with Lutheran World Relief is an excellent example of a market-based solution helping to changing the lives of coffee farmers and the industry as we know it all over the world.
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Suggested by
Belle Balace
December 10, 2017 7:40 AM
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An overview of rational and emotional appeals in advertising, with visual examples of each.
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Scooped by
Kasia Hein-Peters
December 2, 2017 11:49 AM
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For the third year running, REI will close its 151 stores on Black Friday, process no online sales and pay its 12,000 employees to #OptOutside with family and friends. New for 2017, the outdoor retailer has launched a series of new partnerships and an experiential search engine to help inspire and enable people to get outdoors. We spoke with REI's Alex Thompson and Rob Discher to learn more about the evolution, and the future, of the viral initiative.
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Scooped by
Kasia Hein-Peters
November 19, 2017 12:19 PM
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What is the definition of brand in the digital age? The ironically named online grocer Brandless paints a surprisingly good picture of what branding is.
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Scooped by
Kasia Hein-Peters
November 5, 2017 10:59 AM
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Has fear-based marketing gone too far, and is it really the most effective way to change minds and win hearts?
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Scooped by
Kasia Hein-Peters
November 3, 2017 10:35 PM
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Storytelling is powerful. Esther Choy explains the exact ways to use stories and how using data, statistics, & visuals make stories even more memorable.
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Scooped by
Kasia Hein-Peters
October 29, 2017 12:42 PM
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The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Scooped by
Kasia Hein-Peters
October 16, 2017 11:24 PM
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Earlier this year, video emerged of a new iPhone feature, long before it was released. It showed the phone creating a magical portal in the middle of a city street. And now that’s arrived. Apple’s new technology, named ARKit, seemed to arrive at the perfect time. It works by imposing bright virtual objects into the real world – at a time when reality has never seemed darker.
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Scooped by
Kasia Hein-Peters
October 16, 2017 11:11 PM
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Nearly three weeks after Puerto Rico was pummeled by Hurricane Maria, the island is still feeling the storm’s disastrous effects. The destruction of transmission lines across the island has left much of Puerto Rico’s population in darkness and without access to information technologies. The problem is critical, but Elon Musk believes Tesla technology may hold the key to rebuilding the US territory’s antiquated grid.
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Scooped by
Kasia Hein-Peters
October 16, 2017 10:56 PM
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Should prices be precise or rounded? New pricing research shows that each approach may work better for rational or emotional decision-making.
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Scooped by
Kasia Hein-Peters
December 25, 2017 4:24 PM
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Reciprocity taps into the power of persuasion in marketing psychology. Find out how to leverage reciprocity to boost your ROI.
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Scooped by
Kasia Hein-Peters
December 22, 2017 12:29 PM
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Advertising agencies have always been known by their ability to create amazingly creative campaigns. Its how they’ve built reputations and how they’ve won business. While creating campaigns are still a critical component of what agencies are expected to provide, market needs have evolved and brand teams are now looking for agencies to be much more …
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Scooped by
Kasia Hein-Peters
December 10, 2017 9:03 AM
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"Home," a new interactive film from Ørsted, provides hope for the future of the planet and shows that it really is possible to power the world entirely with clean, renewable energy. The film transforms climate change from a global crisis to a personal experience by challenging preconceptions of what ‘home’ means to consumers. It provides users with an uplifting message: Today, we stand before a historical opportunity to shift from black to green energy, helping protect the planet from the effects of climate change.
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Scooped by
Kasia Hein-Peters
December 10, 2017 8:45 AM
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From the New York University press release:
The value of the products we encounter influences how much we'll subsequently pay for other items, new neuroscience research has found. The results point to a previously undetected factor that affects consumer behavior.
The study, which appears i
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Scooped by
Kasia Hein-Peters
December 7, 2017 11:01 AM
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Scooped by
Kasia Hein-Peters
November 26, 2017 9:57 PM
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A new RMIT study has resulted in a scale which can be used to predict whether something will be shareable. By Aaron Lane.
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Scooped by
Kasia Hein-Peters
November 11, 2017 11:48 AM
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Around a third of all food that is produced is lot at some point across the food supply chain. Globally, this equates to around 1.6 gigatons (GT) of food waste, of which 1.3 GT is still edible at the time of disposal. From the launch of groundbreaking technologies to the emergence of new research on behavior trends, the public and private sector are helping to push the needle forward on eliminating food waste.
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Scooped by
Kasia Hein-Peters
November 4, 2017 10:55 PM
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The best experiences Steve Sammartino has had with any firm are when someone in the organisation had the courage to break some rules.
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Scooped by
Kasia Hein-Peters
November 3, 2017 9:27 PM
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The concept of using celebrity endorsements to market products is almost as old as marketing itself.
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Scooped by
Kasia Hein-Peters
October 29, 2017 12:11 PM
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When brand storytelling in a crowded market, find your niche, stick to your passion, and flaunt the heck out of it. And, mainly, be brave.
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Scooped by
Kasia Hein-Peters
October 16, 2017 11:16 PM
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CVS Pharmacy is introducing a new prescription management system for patients managing multiple medications in an effort to enhance patient safety. The ScriptPath Prescription Schedule features all of a patient’s prescription information in one place, along with new, easy-to-understand icons that are designed to simplify how patients take medications and how caregivers give them.
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Scooped by
Kasia Hein-Peters
October 16, 2017 11:07 PM
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More evidence has emerged linking a company's performance with its purpose beyond profit. Global customer agency C Space has released a new study detailing how companies can generate consumer-inspired growth. The study describes the behaviors that consumers actively seek from companies, translating them into five distinct customer imperatives matched against company behaviors, and providing a blueprint for how a company can act more human.
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