OnMarketing: Marketing Tips for Growth

Do you sound stuffy when you write? Is that how you speak? Your writing style should match the way you speak - short sentences and using simple, clear language. 

Great study that follows men and women from HBS and finds that they start out with similar career and life goals, but end up in different places. It is time to have real discussions on why this happens.

Is your marketing effective and showing ROI? Take a look at how you are going about it. Your marketing strategy is a plan for how you’ll reach a target audience and engage them to achieve your business goal. The marketing tactics are the activities you use to execute your strategy.

Calculating Share-of-Voice for your digital marketing strategy and segmenting it based on data analytics allows you to get a look at the current share for your company and the market in general.

Then, based on the insights you discover you are able to shift your services support and marketing decisions, tracking them based on the SOV over time for improvement.

In this article, I take a closer look at four major types of marketing leaders and the characteristics they have. Find what type will work best for your company and will assist you for the future.

Writing effective communications is not as easy as it seems. There are many checklists available, and my favorite is if your piece considers the Outsider, the Insider and the Detective perspectives. 

How do marketers help you find what you are looking for on the internet? We bring awareness, help you consider your choices and make a decision using Inbound Marketing.

B2B firms who use video grow revenue 49% faster than non-video users. #videomarketing #roi #casestudies

While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions.

Podcasts are a great tool for B2B marketers to utilize. They are easy to produce, people are more comfortable utilizing the technology over a webcast or speaking live, and are less expensive. Make sure you are promoting them properly to the right audience to maximize the content - this article has great ideas.

Knowing what your competitor's doing is critical so you know how you can win against them. Taking a look at their website can help improve yours.

Are you sure you are measuring your content marketing correctly? It is never too late to review your measurement tools and improve for better results.

Are you confused about how AI can help your marketing, especially in B2B? Don't be. It is a powerful tool that will help you achieve better results and boost your business's ROI. 

Content marketing without a strategy is just begging for failure. And yet, even with a strategy, it can fail when we aren't aware of some of the key pitfalls, such as focusing on the wrong metrics.

Marketing is so exciting due to the fact that is constantly evolves.  What’s now considered a basic marketing skill is changed from what it was ten years ago. You need to stay sharp on your skills so you aren't left behind. Plus, the basics are what build your foundation as a successful marketer. If they start to crumble, the rest of your skill set will go right along with it.

Effective implementation of social media analytics greatly helps  to measure and understand the metrics of your visitors, their behavior, ROI, new vs returning visitors, sentiments, etc.

Understanding of the importance of marketing has certainly progressed in the B2B sector over the past five years as technology tools have increased the ability to showcase return on investment and the client journey.

Marketers can use analytics to gain a better understanding of their target audience and optimize the sales funnel - increasing both their conversion rates and ROI.

Get Uncomfortable, With Innovation Comes Risk: Professional Service firms are always wanting something "fresh" and "innovative" to differentiate them from the competition. And yet, when marketing provides ideas to executives, often we receive pushback because it is new and new is uncomfortable. 

Video isn't just to attract people to your website. 79% of people say a brand’s video convinced them to make a purchase. #videomarketing #casestudies #testimonials #webinars

Are you thinking about your #digitalmarketing strategy for 2020? Refining your content and ramping up your SEO to target audiences will make a big impact on your sales pipeline for B2B firms.

Are you ready for Marketing AI?  AI can combine data intelligence of machines with the emotional intelligence that marketers bring, making an incredible value for the brand.

Today, if you don't gather #clientfeedback, you'll be less #profitable, lose money, disappoint your #customers and fall behind the competition.