OnMarketing: Marketing Tips for Growth

For #professionalservice companies #branding and #selfbranding are critical. People buy from people and it matters how you package yourself.

On average, multi-channel #marketing increases revenue by 38%, 120%, and 190% with each additional channel . Do you know where you should be in the marketplace?

Superheros Needed: The role of the CMO has changed in the past 12 years that I've seen. More communication with the executive board is needed and way more customer analytics and data are available now. Not to mention the same need to blend business and creative skills on a shoestring budget. 

I love to use animation in our emails and on our landing pages to drive click-thru rates to the web site. Very effective.

Reviewing the performance of your online marketing activities can help you identify and improve the winning activities and modify or eliminate ineffective campaigns.

AI is changing the way we communicate. Machine learning and chatbots are able to automate conversations and help with buyers.  

More is demanded by CMOs  - shifting to be in charge of branding and business development and help achieve top-line growth.

Carefully looking at your website every month to review optimization is good. But keep in mind that all changes should have the end user in mind.

Knowing your metrics are necessary if you are looking to grow your career in marketing. Look to understand how engaged your audience and clients are with your brand - this can quickly give you a beat on how your market efforts are working.

I’ve had the pleasure of working with exceptional people over my career, and some individuals are naturally gifted with the technical skills to achieve in the workforce. But somehow, in their mind, they never seem to advance as fast or as far as they think they deserve.

Technical skills will only get you so far. You have to work on your soft skills – your emotional intelligence – to get to the next level.

The Chinese market for social media is slightly different with their own internet restrictions. Taking the time to understand what platforms the Chinese marketplace is using and engaging with will help to increase your brand and keep your content relevant. 

Outside of search marketing, customers/clients are still the best way to getting your brand known in the marketplace. Next is being a "trusted brand" and a "known brand" - that's where having a trusted advisor recommend your company can help your brand expand.

Even though most marketers know that we need data analytics and technology to help us improve our client's experience, only 23% have adopted personalization and 33% use customer journey technologies. 

A good content marketing strategy is 10 times cheaper than a paid marketing strategy. For business owners and executives that think exclusively in dollar signs and ROI, that’s a convincing argument to use.

There is no magic wand we wave around to make a brand. It is something that is co-developed between the employees and the customer.

Keeping your data clean is one of the most difficult challenges for B2B companies. Having a process in place to regularly clean the data and maintain it is critical to success for all programs.

It takes planning to effectively measure what takes place online to see If the tasks impact your business goals.

What happens when marketing and sales work together? They achieve 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

Be on the lookout for when your website traffic is not looking or acting normally in its rankings. 

Any consultant who tells you they will deliver a digital transformation ‘project’ is peddling snake oil. It's no "project!"

The need to help your team to improve,  change, even re-skill where necessary and adapt to the evolution. It's happened, and we have to accept it.

Creating infographics can be a powerful way to boost your article or blog, and make it social media ready for readers to digest. Make it as simple for readers to digest to keep them coming back for more.