OnMarketing: topics for professional service marketers
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12 Smart Ways to Promote Your Podcast

12 Smart Ways to Promote Your Podcast | OnMarketing: topics for professional service marketers | Scoop.it

A lot of preparation goes into launching a podcast. For example, you will have to find the right equipment, interview the guests, and edit the sound to feel right. After you’ve finished producing the podcast, the next major challenge to tackle is how to get listeners.

Jennifer Palmer Farrington's insight:

Podcasts are a great tool for B2B marketers to utilize. They are easy to produce, people are more comfortable utilizing the technology over a webcast or speaking live, and are less expensive. Make sure you are promoting them properly to the right audience to maximize the content - this article has great ideas.

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8 Most Powerful Internet Marketing Trends for 2020

8 Most Powerful Internet Marketing Trends for 2020 | OnMarketing: topics for professional service marketers | Scoop.it

In this 21st century, there’s no substitute for the Internet in carrying out simple processes in our day to day activities like making financial transactions or booking a hotel room. 

Jennifer Palmer Farrington's insight:

Are you thinking about your #digitalmarketing strategy for 2020? Refining your content and ramping up your SEO to target audiences will make a big impact on your sales pipeline for B2B firms.

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AI Closes The Loop On Brand Marketing 

AI Closes The Loop On Brand Marketing  | OnMarketing: topics for professional service marketers | Scoop.it
While AI can boost the effectiveness of all ad formats, including display and interstitials, the fit with video goes one better. New numbers show AI doesn’t just sharpen targeting to stop wastage; it drives high-quality engagement with high-value audiences.
Jennifer Palmer Farrington's insight:

Are you ready for Marketing AI?  AI can combine data intelligence of machines with the emotional intelligence that marketers bring, making an incredible value for the brand.

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The Importance of Customer Feedback –

The Importance of Customer Feedback – | OnMarketing: topics for professional service marketers | Scoop.it
Jennifer Palmer Farrington's insight:

Today, if you don't gather #clientfeedback, you'll be less #profitable, lose money, disappoint your #customers and fall behind the competition.

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17 Self Branding Tactics That Will Get You Noticed

17 Self Branding Tactics That Will Get You Noticed | OnMarketing: topics for professional service marketers | Scoop.it
Check out these Top 17 Self Branding Tactics That Will Get You Noticed in Business. Need Professional Help in Developing your Personal Brand? Get in touch today for a FREE Quote.
Jennifer Palmer Farrington's insight:

For #professionalservice companies #branding and #selfbranding are critical. People buy from people and it matters how you package yourself.

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6 KPIs For Content Marketing

Here are six KPIs for content marketing you should measure to prove your content’s value and help dictate your strategy.
Jennifer Palmer Farrington's insight:

Who in marketing hasn't heard "Marketing is a cost center." Now,  thanks to digital tools and technology we can fight these words with a long list of KPIs and ROI. 

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21 Effective SEO Techniques for 2019 | Low Effort & High Return

If you're looking for some SEO Techniques that are very effective but also very easy to implement, then you have to check out this list.

Jennifer Palmer Farrington's insight:

Looking to increase traffic your company's website? Time to do an SEO audit of the site to find some easy ways to improve your results.

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Multi-Channel Marketing: Definition, Data, and a Strategy for 2018

Multi-Channel Marketing: Definition, Data, and a Strategy for 2018 | OnMarketing: topics for professional service marketers | Scoop.it
The buzzwords are all around us … Cross-platform touchpoints. Multi-device optimization. Experiential ecommerce. And yet, defining and optimizing a multi-channel marketing strategy is no easy task. Thankfully, the way forward is marked by five stages that culminate in a rock-bottom principle that’s anything but new … 
Jennifer Palmer Farrington's insight:

On average, multi-channel #marketing increases revenue by 38%, 120%, and 190% with each additional channel . Do you know where you should be in the marketplace?

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Five ways CMOs can be successful - YouTube

Five ways CMOs can be successful - YouTube | OnMarketing: topics for professional service marketers | Scoop.it
https://youtu.be/Qykozn0DCoA
Jennifer Palmer Farrington's insight:

Superheros Needed: The role of the CMO has changed in the past 12 years that I've seen. More communication with the executive board is needed and way more customer analytics and data are available now. Not to mention the same need to blend business and creative skills on a shoestring budget. 

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31 Quick Lead Generation Ideas You Can Implement Today 

31 Quick Lead Generation Ideas You Can Implement Today  | OnMarketing: topics for professional service marketers | Scoop.it
Having trouble coming up with lead generation ideas? Here are 31 clever lead generation ideas that you can implement today.
Jennifer Palmer Farrington's insight:

I love to use animation in our emails and on our landing pages to drive click-thru rates to the web site. Very effective.

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5 Steps To Achieve Your Goals In Internet Marketing Faster

5 Steps To Achieve Your Goals In Internet Marketing Faster | OnMarketing: topics for professional service marketers | Scoop.it
Here is the step by step successful internet marketing strategy that will help you set up and accomplish the desired result
Jennifer Palmer Farrington's insight:

Reviewing the performance of your online marketing activities can help you identify and improve the winning activities and modify or eliminate ineffective campaigns.

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The role of artificial intelligence in the E-commerce sector and its scope in future

The role of artificial intelligence in the E-commerce sector and its scope in future | OnMarketing: topics for professional service marketers | Scoop.it
Starting off as an abstract concept in sci-fi movies, Artificial Intelligence has been consistently making in-roads to our lives.
Jennifer Palmer Farrington's insight:

AI is changing the way we communicate. Machine learning and chatbots are able to automate conversations and help with buyers.  

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Almost 70% of CEOs now expect CMOs to lead revenue growth

Almost 70% of CEOs now expect CMOs to lead revenue growth | OnMarketing: topics for professional service marketers | Scoop.it
Goodbye brand ambassador, hello performance marketer.
Jennifer Palmer Farrington's insight:

More is demanded by CMOs  - shifting to be in charge of branding and business development and help achieve top-line growth.

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7 Ways to Utilize SEO Services

7 Ways to Utilize SEO Services | OnMarketing: topics for professional service marketers | Scoop.it

Optimizing your website for search engines is not an easy thing to do. That’s where you need to seek the assistance of professional SEO services. 

Jennifer Palmer Farrington's insight:

Carefully looking at your website every month to review optimization is good. But keep in mind that all changes should have the end user in mind.

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Google Analytics: How to Use Key Reports

Google Analytics: How to Use Key Reports | OnMarketing: topics for professional service marketers | Scoop.it
Content marketers should know how to find and act on the data from these four Google Analytics reports – Content Marketing Institute
Jennifer Palmer Farrington's insight:

While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions.

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12 Smart Ways to Promote Your Podcast

12 Smart Ways to Promote Your Podcast | OnMarketing: topics for professional service marketers | Scoop.it

A lot of preparation goes into launching a podcast. For example, you will have to find the right equipment, interview the guests, and edit the sound to feel right. After you’ve finished producing the podcast, the next major challenge to tackle is how to get listeners.

Jennifer Palmer Farrington's insight:

Podcasts are a great tool for B2B marketers to utilize. They are easy to produce, people are more comfortable utilizing the technology over a webcast or speaking live, and are less expensive. Make sure you are promoting them properly to the right audience to maximize the content - this article has great ideas.

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Here are Tools and Tips to Analyze your Competitors Website

Here are Tools and Tips to Analyze your Competitors Website | OnMarketing: topics for professional service marketers | Scoop.it
Ever wonder what type of traffic your competitors blogs have? Here are the tools and processes to "spy" on your competitors and build your blog traffic.
Jennifer Palmer Farrington's insight:

Knowing what your competitor's doing is critical so you know how you can win against them. Taking a look at their website can help improve yours.

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What are the top social media networks in China?

What are the top social media networks in China? | OnMarketing: topics for professional service marketers | Scoop.it
What are the top social media networks in China? There are many social media networks and this article provides a brief overview of the most popular sites.
Jennifer Palmer Farrington's insight:

The Chinese market for social media is slightly different with their own internet restrictions. Taking the time to understand what platforms the Chinese marketplace is using and engaging with will help to increase your brand and keep your content relevant. 

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New Report Highlights the Importance of Brand Awareness in SEO

New Report Highlights the Importance of Brand Awareness in SEO | OnMarketing: topics for professional service marketers | Scoop.it
A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.
Jennifer Palmer Farrington's insight:

Outside of search marketing, customers/clients are still the best way to getting your brand known in the marketplace. Next is being a "trusted brand" and a "known brand" - that's where having a trusted advisor recommend your company can help your brand expand.

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Making the most of martech for revenue and CX 

Making the most of martech for revenue and CX  | OnMarketing: topics for professional service marketers | Scoop.it
Most marketers have bought into the benefits of martech and digital innovation for improving customer experience. It’s clear from research that companies can achieve a 3X ROI on their CX strategy by adopting or upgrading martech stacks and investing in the right approach.
Jennifer Palmer Farrington's insight:

Even though most marketers know that we need data analytics and technology to help us improve our client's experience, only 23% have adopted personalization and 33% use customer journey technologies. 

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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

How to Explain Content Marketing ROI to Win (or Keep) Buy-In | OnMarketing: topics for professional service marketers | Scoop.it
Explain content marketing and its ROI potential to convince executives in the investment – Content Marketing Institute
Jennifer Palmer Farrington's insight:

A good content marketing strategy is 10 times cheaper than a paid marketing strategy. For business owners and executives that think exclusively in dollar signs and ROI, that’s a convincing argument to use.

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The Biggest Mistake People Make About CMOs

The Biggest Mistake People Make About CMOs | OnMarketing: topics for professional service marketers | Scoop.it
Anna Fieler of Popsugar explains what it's like to be a chief marketing officer.
Jennifer Palmer Farrington's insight:

There is no magic wand we wave around to make a brand. It is something that is co-developed between the employees and the customer.

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7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset | OnMarketing: topics for professional service marketers | Scoop.it
For B2B companies, having a quality contact database that is clean, consistent, and up-to-date is crucial. Here's how to ensure yours is the powerful marketing tool it can be.
Jennifer Palmer Farrington's insight:

Keeping your data clean is one of the most difficult challenges for B2B companies. Having a process in place to regularly clean the data and maintain it is critical to success for all programs.

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Social Media KPI: Match Each with Content Marketing Goals

Social Media KPI: Match Each with Content Marketing Goals | OnMarketing: topics for professional service marketers | Scoop.it
In #socialmedia, the audience pulls the strings, says @kimota.
Jennifer Palmer Farrington's insight:

In #socialmedia, the audience pulls the strings, and we must create a content marketing strategy tailored to them.

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A Quick Guide to Measuring Content Marketing Efforts

A Quick Guide to Measuring Content Marketing Efforts | OnMarketing: topics for professional service marketers | Scoop.it
Simply put, if you’re not measuring, you’re not marketing. In fact, if you’re whipping up blog posts and infographics without business
Jennifer Palmer Farrington's insight:

It takes planning to effectively measure what takes place online to see If the tasks impact your business goals.

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50 Statistics About B2B Sales and Marketing (Mis)Alignment

50 Statistics About B2B Sales and Marketing (Mis)Alignment | OnMarketing: topics for professional service marketers | Scoop.it

50 Statistics About B2B Sales and Marketing (Mis)Alignment 

Jennifer Palmer Farrington's insight:

What happens when marketing and sales work together? They achieve 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

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