You wouldn’t walk into a crowded party and shout, “ok, who here is the most popular? It’s time for you to tell everyone about ME!”
That’s what cold pitches of influencers is like. It happens all the time.
Instead, you should discover people now (right now!), get to know them over time,enjoy the huge wins that come with paying attention to the best in your field, and then pitch them later once you’re a known and respected entity.
Via Jaana Nyström
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