Anna Vital put this great infographic together - the mind map of 35 habits of the uber-productive
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OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
Curated by
Jennifer Palmer Farrington
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A new study by Hinge Marketing surveyed 1,000 purchasers of professional services – including legal – to determine how prospects check out professional providers as prologue to making a decision.
Jennifer Palmer Farrington's insight:
Going to a prospect? Make sure your website and your Linked In profile are up-to-date. They want to "know" about you before they meet you in person.
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What is content marketing? Content marketing has proven to be essential in today's marketing world - particularly with B2B marketing. Find out why.
Jennifer Palmer Farrington's insight:
Best article yet that explains why content marketing is important for B2B firms.
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HubSpots CMO, Mike Volpe, delivered an interesting and entertaining keynote speech on Inbound Marketing last week at the annual B2BMarketingForum in Amsterdam. His message is: Make Love, Not ...
Jennifer Palmer Farrington's insight:
Allow the customer to control the contact by leading them in with compelling content.
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Many B2B firms’ online publications are not tailored to the digital medium, missing opportunities to engage with clients and prospects.
Jennifer Palmer Farrington's insight:
Be focused on making your information shorter, easier to read and online/digitally optimized for phones/tablets.
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These strategies will help you craft a direct mail piece that will connect with your customer.
Jennifer Palmer Farrington's insight:
Have an angle to get your audience's attention, then rivet them with a compelling story.
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Marketing strategies, small business owners can succeed. Here are five ways your small business can improve its marketing techniques while staying well with your budget.
Jennifer Palmer Farrington's insight:
Blogs and newsletters - as long as they are relevant - are the biggest two marketing activities that small businesses can do to increase their brand in the marketplace.
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Thought leaders have thoughts. It’s this predictive, engaging and often provoking insight that is the foundation of a successful content marketing program. That’s straightforward, right?
Jennifer Palmer Farrington's insight:
Take a stand and look ahead at your marketplace. It is ok not to get it right each and every time, but the more claims you stake the better the chance of getting some right. Then you are visionary!
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Social Media Marketing: What is Brand Recall? Definition and Meaning:Brand Awareness is “A qualitative measure of how well a brand name is connected with
Jennifer Palmer Farrington's insight:
Brand recognition is knowing the name of a brand. Recall is much more difficult - asking someone to remember the name as well as the product/service category, "what it is you do." As marketers it isn't always to achieve recall, but we should still aim for it for our top targets.
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Today I’ll be breaking down the basics of SEO keywords, and hopefully by the end of this post SEO won’t seem like such a complicated mystery
Jennifer Palmer Farrington's insight:
SEO is often misunderstood. This article gives you some helpful tips on how to tackle it for small businesses.
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Marketers have gone hashtag crazy. Beyond Twitter and Instagram, Facebook recently incorporated hashtags into its platform. Hashtags are appearing in TV ads and on packaging. Some marketers are referring to hashtags as the new URL.
Jennifer Palmer Farrington's insight:
While using hashtags to track is helpful to marketers, the conversation is controlled by the audience - you may not like some of the responses...
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We’ve had many ‘years’ of mobile and social. But as 2013 draws to a close, Alex Blyth leaves the obvious behind and reveals where your focus should lie in 2014
Jennifer Palmer Farrington's insight:
Quantifying marketing spend and the cost per lead will increase in importance in 2014.
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Marketers have been closely watching the explosive growth of the latest social network, Snapchat. The social app now shares more that 350m photos every day.
Jennifer Palmer Farrington's insight:
Don't treat every social media platform the same way - each are used differently and might not be a fit for b2b marketing.
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There are myriad reasons behind the post-recession branding slump, and the results are clear: Most recent branding efforts resemble a bland, empty room developed through reduced activity and “sameness.” Conventional wisdom does suggest that in times of recession, it’s better to tighten the belt and cut marketing and branding expenditures to focus on sales; however, when firms stop investing in brand and marketing for the long term, they have fewer opportunities to sell.
Jennifer Palmer Farrington's insight:
Look at the bright side, this means there are a ton of opportunities to improve, and if you align what you do to your firm's objectives, it will help move the needle.
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Social media campaign marketing starts with a creative exercise that often involves the creatives drinking shots of bourbon and taking long lunches. That is if you believe the 1960's TV series Mad Men depiction of an ad agency. The reality is often much more boring than that. So what are some of the keys to succeeding?
Jennifer Palmer Farrington's insight:
For B2B firms, marketing campaigns are one of the cornerstones to driving business revenue. The 5 Keys? Be original; Engage with the target market; Have realistic expectations (really important); Use platforms other than twitter and facebook; Promote your services fairly.
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Superbowl is always a showcase of the state of marketing. This year’s Superbowl was dominated by social media war rooms all trying to replicate last year’s Oreo moment. During the Superbowl power outage in 2013, Oreo tweeted “Power out? No problem” with an image that simply said “You can still dunk in the dark”.
Jennifer Palmer Farrington's insight:
Real-time marketing can be awesome when it works - otherwise it can appear to be "forced"
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Jennifer Palmer Farrington's insight:
More isn't better if it is just more. Tailor content to the audience and keep it short!
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Use these simple Facebook page tips to become a more effective admin and make your page more professional starting today.
Jennifer Palmer Farrington's insight:
Quick tips to manage your firm's Facebook page for the new year.
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Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential
Jennifer Palmer Farrington's insight:
Video is naturally engaging and can directly speak to your audience - giving them information quickly and can be entertaining. Best use of an executive's time.
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There’s a funny saying circulating with marketers right now on the current state of Big Data: “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so...
Jennifer Palmer Farrington's insight:
Are you using Big Data at your B2B firm? How is it connected to your firm's goals? Interesting to see how others are using it and tie it to their strategic plans.
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Perfection. What is that? In the world of cars ....is it a Ferrari? If it is art... could it be the Mona Lisa? Creating that impeccable Facebook post that drives engagement, likes and shares is part of your marketing toolkit.
Jennifer Palmer Farrington's insight:
Target facebook posts - keep the copy short with a nice link and a cool picture!
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The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to...
Jennifer Palmer Farrington's insight:
My favorite: We'll tow the line.
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Find out how tweets perform during the course of a day -- from the first 10 seconds to the first 24 hours.
Jennifer Palmer Farrington's insight:
What happens after you tweet? Should you retweet? How much time should you give each of your tweets? Good summary of the life of a tweet.
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Santa's not the only one who keeps a list of naughty and nice. We live in the age of consumer empowerment. Consumers can instantly share feedback on a meal at Yelp, a plumber at Angie's List, even an ex-boyfriend at Lulu.
Jennifer Palmer Farrington's insight:
Customer expectations are high and we need to pay more attention to feedback since everything is now online.
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These copywriting tips can help marketers make sure they're fully optimizing their homepage, landing pages, and "about" page.
Jennifer Palmer Farrington's insight:
Clarity of what you do and what is going on at your firm is top priority for your home page. Also, think about how people search for things, not SEO.
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So, what do you do when you aren't feeling productive?