Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.
At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, discussed how to get your content noticed in LinkedIn. He mentioned needing to find a creative bridge that links your topic to topics that LinkedIn's algorithm is currently talking about. Things like remote work, mental health, financial freedom, and also a lot of rigorous how-to guides. (Here's 3 ways to solve problem X. Here's 5 things that people miss when you do one two and three.) You need to have that creative bridge from your topic to something in the workplace or something that advances professional development. As long as your executives or your creators are talking about this type of content on LinkedIn you're in a good place.
At a time when de-influencing has taken hold of social, where do marketers stand? In the events industry, content creators are here to stay and their influence is growing when it comes to events.
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Amazon’s Richman spoke of making advertising less interruptive and more additive to the customer experience. Connecting with consumers is strongest when the content feels natural and valuable. Advertising is content.
Marketers today live in a world changing at a head-spinning pace, forced to balance a multitude of priorities in an 'Agentic AI' era. #marketing #ai #creativity #roi
Starting your YouTube channel? Don't make these common mistakes. Million-subscriber channels share their winning advice so you can succeed on YouTube. @yourmarketerllc #youtube #marketing #videos
Ever wonder how your #brand is impacting your market? Use these five #B2B measurements to understand how well your message reaches your audiences, and how likely it is to keep them engaged.
With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic #B2B landscape. #targetgroups #prospects #buying #selling
Most businesses don’t know how to integrate generative #AI and remain in experimental mode. A new study reveals #marketingbudgets are shrinking, yet spending on #marketingtech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and #ROI.
As Google implements stricter policies around bulk email, marketers must adapt their strategies to focus on segmentation and relevance. Here are ways to ensure that your emails comply. #bulkemail #emailmarketing #marketing
Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. #AI #Content #Marketing #PR
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad #content.
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a #podcaststrategy that works for your #contentmarketing and #businessgoals.
Creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems need to compose it on the fly.
So many traps CEOs and leaders can fall into when doing a company video. In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.
There’s no rule to say you can’t use AI Ask the questions: How can we use technology to make global brands relevant locally? How do we innovate faster, grounded in real data? How do brands stay culturally relevant when everything is algorithmically curated?
Writing comments unlocks opportunities on LinkedIn. Genuine, strategic commenting creates more leads than random posting. Win LinkedIn with this strategy. #LinkedIn #socialmedia #marketing #communication #SMB
Discover how to measure and create goals for internal events - which are often the unsung heroes of company culture, employee engagement, and business success. #events #internalevents #ROI #marketing
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences. #socialmedia #contentmarketing #marketingtargeting
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment. #content #marketingcontent #writing #marketingfreelancer
Know Your Customer is critical in modern marketing, especially for the B2B organizations have not embraced this strategic shift. #segmentation #marketing #ROI
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Should you share your decision publicly? Dove and Brandtech Group tried that approach. Was it the right choice? #AI #Marketing #PR
I don't claim to be a perfect writer, but have found certain frameworks, metaphors, aphorisms, and various other forms of advice that I find myself returning to when I struggle with writing. #writing #content
The main challenge facing marketers in 2024 might not be a new one. The idea of marketing as a standalone department is crystallized in popular culture. #marketing #marketingdepartment #marketingroi
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Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.