It doesn't matter how cheap you are. Nobody is going to buy if they don't believe what your offering is going to help them. If every purchase is based on an expected outcome, then is there really any reason to worry so much about price?
Scoop.it!
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For professional service firms, it is difficult to not fall into the trap of beating a competitors price. If your price point is the value of the service (or more) don't reduce. Showcase your added value.