Sales - The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.
Via kellysmay, massimo facchinetti
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Via kellysmay, massimo facchinetti
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This is a great VISUAL breakdown of not only the most effective B2B lead gen tactics, but methods, challenges and effective brand awareness tactics as well. It's based on a survey of 423 B2B sales and marketing professionals.
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Most interesting to see the views that show the total ineffectiveness of social media (in the perception of) for the respondents in producing sales leads as well as thje leadership postion of LinkedIn on this market.