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Scooped by
Eva Sanagustin
April 10, 2014 2:20 AM
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Learn what your inbound marketing budget should be and how content creation and other inbound marketing strategies will help your business.
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Scooped by
Eva Sanagustin
April 7, 2014 2:25 PM
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Unfortunately, writing great content is not enough in order to build a successful blog. Here are 11 channels to use so people will actually read your awesome
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Scooped by
Eva Sanagustin
April 4, 2014 3:06 PM
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Scooped by
Eva Sanagustin
April 4, 2014 3:17 AM
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El target ha muerto: llega el buyer persona para ocupar su lugar. ¿Sabes en qué se diferencia?
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Scooped by
Eva Sanagustin
March 30, 2014 10:53 AM
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Content marketing is often needlessly over-complicated. Here's a simple 6-step process used by Jay Baer and Convince and Convert to create content marketing.
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Rescooped by
Eva Sanagustin
from Content Curation World
March 28, 2014 3:21 AM
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Scooped by
Eva Sanagustin
March 27, 2014 5:07 PM
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Since the dawn of the internet, advertisers and publishers based the value of a website on two imperfect metrics: Unique visitors and pageviews.
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Scooped by
Eva Sanagustin
March 25, 2014 11:13 AM
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This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.The State of The Brand Publishing IndustryRevolution. That’s the
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Scooped by
Eva Sanagustin
March 24, 2014 4:44 PM
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Scooped by
Eva Sanagustin
March 23, 2014 7:17 PM
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Scooped by
Eva Sanagustin
March 22, 2014 4:43 AM
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¿Qué es el periodismo de marca? Carlos J. Campo, de Estrategia del Contenido, dio algunas claves en el MeetUp de Content Strategy Barcelona.
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Scooped by
Eva Sanagustin
March 18, 2014 6:44 AM
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La visión estratégica es fundamental también en el marketing de contenidos. Algunas ideas de marketing de contenidos para la conversión real.
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Scooped by
Eva Sanagustin
March 18, 2014 4:56 AM
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Scooped by
Eva Sanagustin
March 17, 2014 7:12 AM
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En redes sociales, especialmente en Twitter, existe una regla no escrita que te aconseja no compartir más de una vez un mismo post, y más si ese post es tuyo
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Scooped by
Eva Sanagustin
March 16, 2014 2:43 PM
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Content for a long time hasn't had a representative in the executive court. That's changing as companies adjust budgets to meet the demand for content...
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Scooped by
Eva Sanagustin
March 16, 2014 4:55 AM
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Find out exactly what the difference is between Content Marketing and Inbound Marketing - Read More!
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Scooped by
Eva Sanagustin
March 14, 2014 6:06 AM
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It takes time, dedication and patience to conduct a website audit that is thorough enough to help refine your content marketing strategy, but it's worth it. Find out why you need to conduct a full ...
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Scooped by
Eva Sanagustin
March 13, 2014 12:55 PM
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Recopilación de artículos para crear una estrategia de contenidos para marcas.
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Scooped by
Eva Sanagustin
March 11, 2014 1:34 PM
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Scooped by
Eva Sanagustin
March 11, 2014 4:27 AM
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Para lograr un buen contenido suele ser fundamental el storytelling, un ingrediente imprescindible en las buenas películas. Y las mejores poseen frases memorables capaces de inspirar muchas cosas, ...
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Scooped by
Eva Sanagustin
March 10, 2014 5:04 PM
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Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that's why it
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Scooped by
Eva Sanagustin
March 10, 2014 4:41 AM
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If you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many to one-to-one or one-to-few with your marketing.
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Scooped by
Eva Sanagustin
March 9, 2014 12:39 PM
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Scooped by
Eva Sanagustin
March 8, 2014 4:33 AM
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Se trata en este artículo del lean content y su forma de entender las estrategias de contenidos para hacerlas más eficientes en coste, rapidez e impacto.
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Scooped by
Eva Sanagustin
March 5, 2014 3:06 PM
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![DocuManía : ¿Yo También Soy Content Curator? [Opinión] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/WvaTRUyfzI1ykzNRFXfokc75RAI9Px9XbHyEy9yyeSM=)
