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Infografía de Branded Content de IAB Spain realizado por la Comisión de Branded Content y patrocinado por la empresa asociada Outbrain. 
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Don't be self-promotional. Content strategists have been pleading those words to brands for the past decade, but many brands still remain skeptical. But now, there's a study to back up that simple but crucial advice.
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We seem to be reaching the saturation point for posts about how content marketing is reaching the saturation point.
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![The Effects of Content Shock [GRAPHIC] by Vertical Measures | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/1xfek6WNFm4Tb6Fkg2RcPnUNgYEWb61gm8pPsijhXNo=)
Content shock: is it going to happen or are people just overreacting? This graphic helps portray the popular notion of content shock & the realities behind it.
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Is content shock real? Here is what 24 content marketing experts think about content shock.
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A Walk Through of the Top Reasons to Take a Strategic Approach to Content
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When it comes to content, having the right skills can mean the difference between project success and failure. Content strategy is a relatively new discipline, so there's no surprise that organizat...
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Do you know the key difference between brand journalism and traditional journalism? A lot is being written about the need for business to employee journalists but it’s not as simple as you might think.
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Starting at the very beginning isn’t such a great idea when it comes to strategic content marketing. For the best chance of success, you’d be wise to start with the end in mind. As we established…
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Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tacti...
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Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying
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I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure set
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Inbound marketing attracts targeted traffic to your content but in a way people appreciate and like —when it's convenient for them.
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65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.
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Google Adwords puede ayudarte en tu marketing de contenidos. Sí, de verdad, es una herramienta muy útil. ¿No te convences? Aquí va un puñado de ventajas...
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All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
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¿Sabías que cualquier persona de una empresa puede generar conocimiento participando del marketing de la misma?
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Many content marketing strategists who generally know how to create great content and tell stories, but don’t really self-describe as “numbers people.” Only 27% of B2B marketers say they are ef…
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Getting started with any sort of website audit is always hard, but it’s incredibly important that you give your website content the close attention it deserves.
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Thanks to Google's frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies regularly is one of the only ways to ...
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The concept of consumer "content shock" gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use th...
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Para vender hay que conocer TODO sobre la persona que quieres atraer. Es vital realizar un análisis sobre tu "cliente ideal". ¿No sabes cómo hacerlo?
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The way we create target audience personas is wrong. Here's what marketers are doing wrong.
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Publicar contenidos online para vender online. Consejos, ventajas y tipos de contenido muy útiles para aumentar tus ventas gracias a esta estrategia.
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