What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget.
Marketing de contenidos, artículos seleccionados por Eva Sanagustin
32.9K views |
+2 today
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by
Eva Sanagustin
 Your new post is loading...
Scoop.it!
If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry. 
Scoop.it!
Tweet Hace unos días veíamos cómo algunas empresas están aprovechando las nuevas narrativas para comunicarse y hoy os propongo descubrir algunas herramientas gratuitas que nos permitirán hacer infografías, nubes de tags, vídeos… Infografías. Infogr.am es una de las herramientas más usadas para crear infografías. Eldiario.es y el semanario Vía52 la han usado. Además de diseñar [...]
Traductamsl's curator insight,
March 4, 2014 7:32 AM
Infografías, vídeos, nubes de etiquetas, enriquecimiento de imágenes, etc. Una buena recopilación de aplicaciones para ir más allá de las palabras.
Scoop.it!
Return on investment (ROI) for content strategy is a hot topic. But let us push that conversation even further. How do we leverage metrics and analytics for content development? How do we make content work for us? Point of View By Kevin Nichols, Director and Global Practice Lead, Content Strategy
Scoop.it!
From
csforum
A comparative look at content strategy and content marketing that includes their respective definitions, roles, tools, and overlap.
Scoop.it!
Benchmarks and tips to help your content marketing measurement strategy.
Scoop.it!
Qué son las comunidades virtuales, cómo gestionarlas, cómo hacer una estrategia de contenidos... Todo sobre comunidades del curso de Community Management de AERCO-PSM
Scoop.it!
¿Sabes qué es el Inbound Marketing? El Inbound Marketing constituye un conjunto de técnicas que nos permiten llegar a nuestros clientes (y potenciales clientes) de forma no intrusiva. Seguro que has oído hablar muchas veces sobre este término pero en … [ leer más ]
Scoop.it!
Don't just focus on new content. Revisit your existing collateral and make it better.
Scoop.it!
Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish […]
Scoop.it!
La cuestión que titula esta entrada es recurrente. Muchos clientes y posibles clientes intuyen que necesitan un análisis estratégico para sus proyectos, pero ignoran su alcance
julioptr's curator insight,
February 25, 2014 3:42 AM
Toda propuesta –estrategia incluida– de contenidos ha de ser innovadora de alguna manera: el contenido en sí o en la forma de servirlo, distribuirlo, venderlo…
Scoop.it!
Descubre qué es el Content Curator y cómo funciona. Una breve guía te que te ayudará a entender qué es la curación de contenidos en Internet.
thirthe's curator insight,
March 23, 2014 11:47 AM
sigo haciendo recopilación de todo lo que me parece necesario...
Scoop.it!
In content marketing, the length of your videos matters. Use YouTube analytics to determine the proper duration by looking at your audience's retention.
Scoop.it!
From
moz
Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?
Scoop.it!
2014 Editorial Calendar Template Free Download For the last 2 years, I have shared my editorial calendar template with you. This year is a little different. I’ve updated the template for 2014 and the one-page template is available to download for free without anything in return. If you would like the month-on-one-page version, you will need …
Scoop.it!
The greatest challenge still for many organizations is producing steady streams of engaging content. That's why content curation has become such a pivotal practice in supporting content marketing e...
Scoop.it!
Content curation is the perfect way to add diversity to your digital marketing strategy; however, you must have an efficient discovery process for it to work.
Scoop.it!
Learn how to stay agile and organized with this free editorial calendar solution: Google Calendar.
Scoop.it!
pIf you do not know who your intended audience is, your writing will wander and fall with little impact and success.
Scoop.it!
The average enterprise brand uses 17 different tactics to distribute original content for marketing purposes…and that number is growing by the minute. Blogs, enewsletters, white papers, podcasts,
Scoop.it!
Advice on how to set, manage and review your content marketing effectiveness.
Scoop.it!
A "gold rush" mentality around content marketing has made it more difficult for marketers to separate the pros from the posers when choosing an agency to work with. The art of hiring an agency for ...
Scoop.it!
Welcome to King Content's content strategy guides. This week we explore the first step in content strategy development - mapping your content objectives.
|
