Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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«Pilares del contenido. Cinco recursos para fortalecer a tu equipo», mi libro para medianas y grandes empresas –

From www.evasanagustin.com

No sé si es el mejor momento para lanzar un libro, pero sí sé que ahora las empresas necesitan recursos para que su equipo se mantenga cohesionado. Llámalo recurso, documento, entregable... para mí, es un
Eva Sanagustin:

A la venta en Amazon, mi nuevo libro dedicado a las medianas y grandes empresas.

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How to Turn One Piece of Content into Multiple for SEO

From moz.com

As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
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5 formas de alargar la vida de tus contenidos digitales

From cristinaaced.com

Alargar la vida de los contenidos digitales es cada vez más necesario. Aquí tienes 5 ideas para conseguirlo.
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The Complete Guide to Content Pruning (+3 Step Pruning Process)

From learn.g2.com

When was the last time you updated your old content? Are you regularly checking to make sure your content is still performing well? When your blog becomes too big and clunky, it may be time to consider content pruning. Content pruning is a great way to declutter your blog, free up crawl budget, reduce keyword cannibalization, and improve the overall health of your website.
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How to Make 8 Social Media Posts with Just 1 Twitter Thread!

From tejasrane.co

Want to Convert your Twitter Thread into 8 Social Media Post without Writing any new content? You are in luck today! I will show you step by step how its done.
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What Is a Writing Style Guide, and Which One Should You Use?

From thewritelife.com

Most writers will encounter four commonly used writing style guides: AP style, Chicago style, APA style and MLA style.
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How to Transform One Video Into 12 Pieces of Content

From seocopywriting.com

Tired of churning out pages of new content? Here's how you can atomize your content and transform one post into multiple pieces of traffic-driving traffic.
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12 Different Types of Freelancers for Content Creation

From www.clearvoice.com

You're not alone when it comes to needing help with content production. Here, we explore various types of freelancers for content creation.
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7 Smart Tips to Repurposing Content for Maximum Reach

From buzzsumo.com

Struggling to publish as much content as you’d like? No problem. Give yourself a break and start repurposing content for awesome engagement with these tips!
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Just-Right Personas: How to Choose the Scope of Your Personas

From www.nngroup.com

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.
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What Time of Day is Best to Publish to Your Blog?

From problogger.com

When's the best time to publish blog posts? Here's what you need to know, including why it may not matter as much as you might think.
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The One Customer Experience Management Tool That Every CX Leader Must Use

From www.forbes.com

Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.
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Why content strategy is at the heart of digital transformation | AdAge

From adage.com

Here are 5 ways to develop your content strategy within your organization and bring content to the table sooner in your transformation journey.
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Voice of the Customer: The Definitive Guide - Appbot

From appbot.co

We've summarized our years of experience and research to share what Voice of the Customer is, how it can help your business, and how to get started.
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Scrap the user persona. Replace it with the storyboard. | Inside Design Blog

From www.invisionapp.com

Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.
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The Essential Ingredients for a Kickass Content Calendar

From divvyhq.com

The recipe for creating a kickass content calendar includes both strategic and technological ingredients. Ready to get cooking?
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The Ultimate Guide to Content Curation (With Examples!) •

From smartblogger.com

Saving time, making connections with influencers, building authority — these are just some of the benefits of content curation. But you might also Everything you need to know about content curation, all in one place. Cutting edge tactics, time-saving tools, and lots of examples of what’s working in the trenches right now.
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[Contenidos] Estrategia de content curation –

From www.evasanagustin.com

Si este fuese otro tipo de blog, empezaría el post explicándote qué es la curación de contenidos y por qué es beneficiosa. Pero no te aburriré con lo que ya sabes solo para tratar de
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Is Creating a Style Guide For Your Blog Really Necessary?

From www.bluleadz.com

In order to have a strong content marketing strategy, your blog needs to be in sync with the overall theme of your brand. Creating a style guide is essential to maintaining consistency and reflecting overall professionalism in your blog.
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Buyer Personas: One Method Doesn't Fit All

From contentmarketinginstitute.com

Which persona method works better for your marketing programs? – Content Marketing Institute
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