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Why do you create content? Marketers must remember these four important strategies to drive audience engagement and action. 
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![Should I Gate This Content? [Flowchart] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/MEAd9D4UzkRmKivn3fFJH3UNgYEWb61gm8pPsijhXNo=)
Use this flowchart to help you determine whether to gate that piece of content -- or not.
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![When Should You Gate Your B2B Content? [Flowchart] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/T2dKLwSoBwjDKR98YaTcG875RAI9Px9XbHyEy9yyeSM=)
The decision whether or not to gate your content is entirely based on your organization’s goals. This flowchart will help guide your decision.
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Hear from 13 content marketers what lessons they learned about the industry and best practices over the past 6 years.
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The best practices of gated content - pieces of content that require a prospect to fill out a form with (e-books, whitepapers, webinars etc.)
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Your business probably creates a fair amount of content as part of your content marketing efforts. But do you have a content strategy? Despite what many businesses think, a blog isn’t a strategy –...
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We want more leads. A phrase that continues to echo as marketers scramble to cash in on their inbound marketing campaigns. The overwhelming demand for increasing lead generation (and conversion)...
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¿Quieres saber qué es un Buyer Persona y cómo puede ayudarte a vender más y mejor? Te lo explicamos todo en este megapost. ¡Sigue leyendo! ►
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El diseño de experiencias proporciona las herramientas, las técnicas y los métodos para crear la mejor experiencia del cliente. Analizamos las 15 básicas
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Si me preguntaras a qué me dedico, la respuesta más sencilla sería "escribo". Sin embargo, escribir es solo una parte —muy dura— de lo que hago , y a menudo ni siquiera la más importante. Si me pidieras detalles, te diría que "ayudo a los productos a comunicar mejor". ¿Más? Añadi
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Learn the definitions for the six dimensions of content evaluation.
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This is a guest contribution from Adam Connell of Blogging Wizard. Have you ever published a piece of content and watched it flat-line? Putting all of your effort into content which can help others, but you just can’t seem to drive enough traffic to it. We’ve all been there. So what’s the solution? It all …
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The process by which an individual becomes a customer is called “the buyer’s journey.”
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Vamos a mezclar estrategias para ver quién decide finalmente cómo de largo ha de ser un post.
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For B2B enterprises, measuring content performance is crucial. Since content production is a timely, costly process, it’s important to keep track of the es
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El buyer persona es una representación ficticia de su cliente ideal. Conocer su buyer persona es comprender los intereses de sus potenciales clientes para enfocar sus acciones de marketing de forma más eficaz.
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Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain… Via Stefano Principato, massimo facchinetti
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Follow these five steps to create a consistent brand voice, which is essential for localized and intelligent content. – Content Marketing Institute
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Have you ever pulled out an old pair of pants from your closet, and found money stashed inside?
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Your followers look to you for great content from any source. Here's how to use social media content curation to gain trust, build relationships, and grow.
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5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
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El título tenía que venir de América, Chief storytelling officer, pero el narrador corporativo hace tiempo que convierte la cultura corporativa en historias
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Sólo analizando los resultados de nuestros contenidos podremos mejorarlos. Te contamos qué métricas debes tener en cuenta para analizar su éxito.
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Follow this easy-to-understand framework to identify which metrics are most important to your content marketing goals. – Content Marketing Institute
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