Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Si ya has conocido la definición del buyer persona y te ha sabido a poco, quizas te interese ver estos 10 perfiles de diferentes buyer persona.

Career Management - Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group.

Methods and tips to get an overall view of the customer journey by involving customers and other sources.

his is an important distinction. With a content brand, you are always focused on the needs and pain points of the audience first. The goal is to build a loyal audience, and then leverage that loyalty to drive a business goal.

Buying or renewing car insurance is no longer a simple task for motorists. For insurers understanding the increasingly complex purchase journey is critical to building a successful strategy to maximize sales and customer retention. We have carried out extensive research into the purchase journey of UK car insurance buyers and we’re sharing it in a series of blogs, so let’s start at the beginning – The Research Phase

How to Create an Editorial Calendar for your Blog Yesterday I challenged you to come up with at least 10 blog post ideas for your blog. Today we’re going to take those ideas and begin to form an editorial calendar around them – specifically we’re looking to create an editorial plan for next week on …

Metrics & ROI - How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? ...

The main differences between curation and plagiarism are not many, but are crucial to understand for good content curation.

Descubre cuales son las claves fundamentales para definir y crear la línea editorial del blog de tu negocio.

En este post te doy ideas de marketing de contenidos para academias de idiomas. si tienes una o eres community manager de una de ellas, tienes que leerlo.

A blog about productivity, workflow automation, company building and how to get things done with less work.

How do you organise and plan your posts? Do you have an editorial calendar? I like to keep things fairly informal but do use a spreadsheet to help me keep more organised than I used to. Here’s how it looks for dPS: The left two columns are my blog posts. I publish two posts per [...]

En este artículo, descubrirás cómo las marcas utilizan los datos para urdir historias interesantes y significativas para la audiencia y los consumidores.

  Content is like an engine. Not just any engine, I mean the jet propelling, rocket-fuelled type. Not only does content drive prospective customers to your website, it’s also an opportunity to establish your voice as a knowledgeable professional in your industry. But, as more and more content is produced (there are 42.6 million new... Read more »

Where do content hunters find interesting high-quality content to share with their audience on social media? Learn here!