How content curation works and how you can make money from it.

The week in newsletters - A weekly update for newsletter editors and audience managers, sent every Tuesday morning in the US, afternoon in Europe, and evening in

It's getting harder and harder not to feel like life's one big Zoom. Thanks to the pandemic, we're living within the rectangle screens that sit on our desk and in our pockets.

“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you understand your target audience and serve them better. And chief among them stand two elements: the audience persona and the customer journey map. Today, I want to tell you more about the latter. Customer journey map types and examples If you look for customer journey

By thinking of your brand as a character it makes it much easier to communicate in a clear, authentic voice that your customers will engage with and trust.

Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.

Defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those answers fit together.

Un ejemplo: uno de los parámetros de análisis es el rango temporal de los contenidos curados, en el que distinguimos cuatro indicadores: información atemporal o retrospectiva, información reciente (publicada en los últimos días), información actual (últimas 24 horas) e información en tiempo real...

Articles traitant de Part IV écrits par nikevsunderarmour

Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.

An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.

Todo lo que necesitas saber sobre el arte de contar historias. Un mini curso disfrazado de post y con unos profesores de excepción.

Follow the four stages to document a workflow that keeps your content marketing team on the path to success – Content Marketing Institute

As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.

Alargar la vida de los contenidos digitales es cada vez más necesario. Aquí tienes 5 ideas para conseguirlo.

When was the last time you updated your old content? Are you regularly checking to make sure your content is still performing well? When your blog becomes too big and clunky, it may be time to consider content pruning. Content pruning is a great way to declutter your blog, free up crawl budget, reduce keyword cannibalization, and improve the overall health of your website.

Want to Convert your Twitter Thread into 8 Social Media Post without Writing any new content? You are in luck today! I will show you step by step how its done.

Most writers will encounter four commonly used writing style guides: AP style, Chicago style, APA style and MLA style.

Detalle del último apartado del capítulo 3 de “Pilares del contenido” dedicado a la Guía de estilo.

Tired of churning out pages of new content? Here's how you can atomize your content and transform one post into multiple pieces of traffic-driving traffic.

You're not alone when it comes to needing help with content production. Here, we explore various types of freelancers for content creation.

Struggling to publish as much content as you’d like? No problem. Give yourself a break and start repurposing content for awesome engagement with these tips!

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.