Marketing de contenidos, artículos seleccionados por Eva Sanagustin

The way a person speaks is one of the first things people notice.

Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute

'How are they going to grow to 40,000 readers in 6 months with a blog about content marketing?' We share how we plan to stand out, and how you can too.

We use stories in many ways: to share our thinking, to shape new thinking, to build consensus, to explore new ideas, to establish commonality of value and purpose. Stories written within our commun...

  “Finding and sharing exquisite content has never had more value than it does today.” - Buffer.   There’s no doubt about it, we’re all searching out and consuming content like a shark in...

Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.
Content marketing can be intimidating for many business owners, especially when you consider alternative marketing strategies that require less time and commitment. But it’s more than just a way to drive traffic to your website:
70% of consumers say content marketing makes them feel closer to a brand.
So how can you achieve these kinds of results for your own business? One answer, and probably the best if you’re just starting out, is content curation.

Why do content curation? What is it exactly? Here is the guide to content curation you need to become successful in content marketing.

It’s a mistake I see time and again... Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what

Looking to level-up your content game? The free Beginner's Guide to Content Marketing from Moz has you covered.

It’s one of the biggest drawbacks of content marketing... How are you supposed to find time to create high quality content? On top of all the other

A complete guide to developing and writing a content marketing strategy from beginning to end - including a free template!

Content curation is the cornertstone of your content strategy and is one of the defining factors that determine your brand’s visibility on social media. When you source stories from credible bl…

Si te gustó este post puedes suscribirte a este blog pulsando aquí y seguime en Twitter pulsando aquí

Nada mejor que Google Analytics para medir y analizar el SEO y el marketing de contenidos de tu blog. Puede parecer complicado, pero cuando te lo explican

Maintaining a consistent brand voice across all of your content and channels—from first engagement to closed deal to renewed customer—is one of the hardest

Putting "quality, not quantity" to the test.

6 elements for mapping and creating better buying experiences that lead to growth

Get all the highlights from Orbit Media Studios' 2015 blogging research to see how you compare to other business bloggers working today.

Here’s how to create a customer-journey map to help you answer the perennial question – what content shall we create? – Content Marketing Institute