Changes in technology require changes in communication.
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How the Mobile Revolution Is Changing Business Communication
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Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the only authors who explain and illustrate in every chapter how mobile is revolutionizing business communication. These resources below will help you spend less time preparing and more time teaching about this topic. For more information about Bovee and Thill's texts and the exclusive, superior coverage they give to all aspects of business communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Take this brief test to see if the business communication textbook you've been using passes this test of essential mobile coverage.
This is an interesting, interactive test with automatic scoring for your convenience. Take the test now!
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Mobile apps foster deeper customer relationships, drive loyalty, and significantly increase purchase frequency.
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"Are the authors of the business communication textbook you've adopted still pretending mobile communication doesn't exist? Don't let an obsolete business communication textbook hold your students back."
Order examination copies of Bovee and Thill's business communication textbooks.
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Someday all business communication textbooks will cover mobile communication, but one author team covers it now!
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As mobile devices go mainstream in business communication, they create new writing challenges for professionals at all levels. The need to write clear and compelling messages is as strong as ever, but now these messages need to be crafted for an increasingly mobile audience.
Bovee & Thill's Online Business Communication Magazines's insight:
The latest editions from Bovée and Thill are the first major business communication textbooks to address mobile shift in the business environment, and they offer in-depth advice and practice opportunities for students.
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As the third major revolution in business communication in the past two decades (after the World Wide Web and social media), mobile communication has the potential to change nearly every aspect of business communication. Here is a small sample of the ways companies are putting mobile to work.
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Mobile industry growth shifts to content and mobile media.
Bovee & Thill's Online Business Communication Magazines's insight:
Mobile is where people are doing their social networking, video viewing, reading, and of course, location-based searching. But how can companies truly capitalize on this consumer revolution and adapt to their mobile-centric customers?
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This presentation previews the important points you should know about mobile business communication in the midst of today's mobile revolution.
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71% of young professionals damage workplace relationships through mobile communication mistakes—yet only 23% of business courses teach these critical skills.
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"Twenty-first century communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
The first way is obvious to any sentient being within reach of the digital world. As Nicco Mele notes in his brilliant book about the darker implications of the digital revolution, The End of Big, radical connectivity – our breathtaking ability to send vast amounts of data instantly, constantly, and globally – has all but transformed politics, business, and culture, bringing about the upheaval of traditional, ‘big’ institutions and the empowerment of upstarts and renegades.” . . .