That’s kind of a bold statement to make when many companies — be they media players or the likes of Facebook."
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How the Mobile Revolution Is Changing Business Communication
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Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the only authors who explain and illustrate in every chapter how mobile is revolutionizing business communication. These resources below will help you spend less time preparing and more time teaching about this topic. For more information about Bovee and Thill's texts and the exclusive, superior coverage they give to all aspects of business communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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The development of wireless communication has changed the way Americans live. Cellular phones are commonplace, and many users carry devices that can double as wireless computers, sending text messages, photos, and files on the go. Wireless technology has also had an enormous impact in the workplace, improving communication, increasing efficiency and introducing new ways of performing many different business tasks."
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Changes in technology require changes in communication.
Bovee & Thill's Online Business Communication Magazines's insight:
"Twenty-first century communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style. The first way is obvious to any sentient being within reach of the digital world. As Nicco Mele notes in his brilliant book about the darker implications of the digital revolution, The End of Big, radical connectivity – our breathtaking ability to send vast amounts of data instantly, constantly, and globally – has all but transformed politics, business, and culture, bringing about the upheaval of traditional, ‘big’ institutions and the empowerment of upstarts and renegades.” . . .
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To appear authentic, you need to rehearse your moments of authenticity.
Bovee & Thill's Online Business Communication Magazines's insight:
Twenty-first century communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style. I discussed connectivity in the last post; this post is about authenticity.
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Radical connectivity has changed our approach to style in at least 5 ways.
Bovee & Thill's Online Business Communication Magazines's insight:
This is the last in a series of blog posts about how digital technology has changed communication. . .
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Click on the title of this post to see the full infographic.
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Not familiar with all that technical jargon? Review this glossary of the different terms and phrases used in a mobile context.
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In her much-watched 'State of the Internet' report, Mary Meeker showed how our lives are being transformed in a mobile age.
Bovee & Thill's Online Business Communication Magazines's insight:
"You can see it in the glow of thousands of tiny white dots at a concert, or that ubiquitous, glazed expression pedestrians get when they stare into a phone on the sidewalk. There’s no denying that more of us are using mobile devices, and that it’s changing the way we not only communicate, but live. In case you wanted more proof, take a look at the latest presentation by respected venture capitalist Mary Meeker entitled “Internet Trends,” which has a major focus on smartphones and tablets." . . .
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Why mobile is igniting a revolution.
Bovee & Thill's Online Business Communication Magazines's insight:
The mobile revolution is expanding at an unprecedented, almost unbelievable, pace all around B2B organizations. A revolution, by definition, changes the current order in a relatively short period. With 5 billion mobile subscriptions worldwide—eclipsing the combined penetration of PCs, landlines and TVs—120 billion apps downloaded in 2013 alone, and $5 billion in sales in the three quarters following iPad's launch, mobile not only qualifies as revolutionary, but also firmly stakes claim to being the most sweeping set of media of our time...or any time.
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"The latest technological developments has revolutionized the speed and reduced costs of communication."
Bovee & Thill's Online Business Communication Magazines's insight:
"How has technology changed communication? Throughout history, developments in technology and communications have gone hand-in-hand, and the latest technological developments have resulted in the advancement of the science of communication to a new level. The process of human communication has evolved over the years, with many path-breaking inventions and discoveries heralding revolutions or a lift from one level to another." . . .
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Year of Mobile? The Mobilists take on mobile commerce, mobile marketing, mobile OS trends, and predictions.
Bovee & Thill's Online Business Communication Magazines's insight:
"We have seen how apps give us control of our everyday life, whether it is turning on the lights, monitoring the security of our homes, controlling our ovens or thermostats and telling us if our milk is getting low or starting to spoil. We are seeing how it can change animal care and the effectiveness of emergency responders. This is just the beginning of how mobile will integrate into our everyday lives. Expect everything to be super hyper-connected and communicated to us via our mobile phones allowing us to not only get information but control, as well." . .
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Bovee & Thill's Online Business Communication Magazines's insight:
As companies continue to support an increasingly virtual workforce, mobile communications are taking center stage. These days, employees expect to be able to work from anywhere—and a large part of how they do that is by leveraging smart phones to access enterprise applications and communications. Frost & Sullivan research expects the number of mobile subscribers to rise to 6.8 billion by 2018—and almost two-thirds of those devices will be Internet-ready. . .
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"Mobile devices blur the line between work and leisure for many business professionals."
Bovee & Thill's Online Business Communication Magazines's insight:
"Many businesses that do not use mobile technologies currently and are not willing to change will most likely perish. The reason for this is because organizations that neglect to develop a mobile platform will not be able to challenge competing organizations on a productivity-based level. Let’s be honest, a car goes faster than a horse and buggy in the same way that a search engine is faster than flipping through an encyclopedia." . . .
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The mobile revolution will inevitably transform businesses in the next decade,—not because mobile will generate massive direct revenues, but because it will trigger a more radical transformation toward systems of engagement. Mobile engagement empowers people to take the next most likely action in their immediate context and in their moments of need."