In order to thrive in the mobile-first world, you need to rethink your approach to brand awareness and customer satisfaction.
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How the Mobile Revolution Is Changing Business Communication
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Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the only authors who explain and illustrate in every chapter how mobile is revolutionizing business communication. These resources below will help you spend less time preparing and more time teaching about this topic. For more information about Bovee and Thill's texts and the exclusive, superior coverage they give to all aspects of business communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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"Mobile technology has been one of those trends that have taken the business world by storm. Mobile device penetration has been rapid and monumental. In fact, the number of mobile phone users is estimated to rise to 4.77 billion by 2017.
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"The future clearly belongs to mobile, as reflected across the many promising new advancements, from augmented reality (AR) and virtual reality (VR) to the rise of second-screen applications."
Bovee & Thill's Online Business Communication Magazines's insight:
"The following is a quick rundown of the hottest 2016 trends in mobile solutions and devices and the most promising innovations for 2017 and beyond:" . . .
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Someday all business communication textbooks will cover mobile communication, but one author team covers it now!
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Here are the apps you need to make the most of your smartphone.
Bovee & Thill's Online Business Communication Magazines's insight:
Check out the short and sweet 10 must-have iPhone apps, or for the frugal smartphone owner, the 50 best free iPhone apps.
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Smartphones have a bad reputation for contributing to our sense of overstimulation and being always "on." However, these are some ways your smartphone can reduce you
Bovee & Thill's Online Business Communication Magazines's insight:
These are some of my favorite smartphone features, accompanied by the psychological rationale behind why these features are stress reducers.
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It's easy to get overwhelmed with the sheer number of apps — there are more than a million apps in Apple's App Store and Google's Play Store.
Bovee & Thill's Online Business Communication Magazines's insight:
"Over the last few years, the smartphone has become more than a device we use to call people and send text messages." . . .
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As companies continue to adapt mobile communication throughout the enterprise, one area with immediate concern for students is the job search process.
Bovee & Thill's Online Business Communication Magazines's insight:
Perhaps no other aspect of business communication is changing as rapidly as employment communication. Only a few years ago, candidates mailed in paper résumés that were perused one at a time or optically scanned.
Only Bovee and Thill cover mobile business communication and employment. In fact, Bovee and Thill cover mobile communication in every chapter of their texts.
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"The great challenge of teaching a contemporary business communication course is helping students develop solid communication skills that are compatible with today’s business needs."
Bovee & Thill's Online Business Communication Magazines's insight:
Writing, speaking, and listening skills are as vital as ever, but those skills have to be put to use in an environment that has been disrupted by waves of game-changing technologies in recent years. One of the most disruptive changes to ever hit the field of business communication is taking place right now—and in fact, your students are probably holding it in their hands this minute.
Bovee & Thill's Online Business Communication Magazines's curator insight,
February 14, 2015 4:40 PM
Writing, speaking, and listening skills are as vital as ever, but those skills have to be put to use in an environment that has been disrupted by waves of game-changing technologies in recent years. One of the most disruptive changes to ever hit the field of business communication is taking place right now—and in fact, your students are probably holding it in their hands this minute.
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"In the technology frenzy of the past decade, digital communication and social media are merely the warm-up acts to the blockbuster headliner that is today the mobile revolution." . . . Only Bovee and Thill cover mobile business communication. No other business communication authors address this topic in the textbooks they write.
Bovee & Thill's Online Business Communication Magazines's insight:
Ever so often, a truly disruptive technology causes major changes in the field of business communication. The changes affect the field on such a grand scale that it requires major revisions to business communication textbooks. The two most recent disruptive technologies were digital communication and social media. But, now there's a third. . .
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"A good mobile banking app is an inexpensive way to provide customers with many services that would otherwise require going to the bank and interacting with a representative." .
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From
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Are you going to adopt a modern “Essentials” textbook with extensive integration of mobile communication in every chapter, or are you going to saddle your students with a commonly adopted “Essentials” text that is stuck in the last decade? Bovee & Thill's Online Magazines for Business Communication's insight: Because of complacency and a lack of knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist. In light of these facts, are your students being served well? There is one team that’s always on the cutting edge: Bovee and Thill. The fact they are the only business communication textbook authors currently writing about mobile tells you everything you need to know about which author team conscientiously revises its books and keeps them current. (Bovee and Thill were also the first authors to discuss social media and digital communication in their texts.) Adopt the only modern "Essentials" text: Business Communications Essentials by Bovee and Thill. See how your text compares to Business Communication Essentials with this interactive checklist.
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"This quiz is about the technical aspects of working with social and mobile media."
Bovee & Thill's Online Business Communication Magazines's insight:
Answer the questions and get feedback on any wrong answers.
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"In recent months there was much talk of the arrival of artificial intelligence to cell phones. In fact, it is the feature that most companies highlight when describing their products. LG, for example, announced that it would launch a new version of its LG V30 that will incorporate artificial intelligence to its camera, as well as other optimizations that come hand in hand with Google Assistant."
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"Apple’s first iPhone was released 10 years ago this week. While it wasn’t the first smartphone, it leapfrogged far beyond the competition and launched the mobile revolution. Few industries or societies have been left unchanged.
"Here are 10 charts that show some of the profound effects the iPhone-led — and Google Android-fueled — mobile boom have caused over the past decade."
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Mobile technology has changed the nature of the modern workforce beyond all recognition. Local businesses play on a global stage and employees are no longer restricted to working in one location. Widespread adoption of technology has also had significant effects on how businesses communicate, changing the way they converse with consumers, stakeholders, and third parties."
Bovee & Thill's Online Business Communication Magazines's insight:
"The rapidly changing landscape presents a unique challenge to communication students. Although most will already graduate with skills ranging from demonstrable creativity to negotiation and critical evaluation, the rise of mobile technology forces majors to adapt and broaden their skill set to take on the challenge sufficiently. While businesses do not expect communication majors to graduate with the same skills as a computer science or information technology major, they do expect an understanding of the drivers in the trend toward mobile."
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The shift to mobile might finally be complete."
Bovee & Thill's Online Business Communication Magazines's insight:
"Online time spent on desktops and laptops in the U.S. fell 6% year-over-year in March 2016, which indicates that desktop is finally truly giving way to mobile."
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Bovee & Thill's Online Business Communication Magazines's insight:
"Each and every app in the list is excellent in its own way. Taken together, they are like a snapshot of the best of the Google Play store at the time of writing. If we missed something, or you have a recommendation, be sure to drop us a line in the comment section below. And now, we humbly present the 100 best Android apps of the year."
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"In the mobile-first 21st century, apps have become one of the most important elements in every businessperson's life. But as the users of millions of poor apps can attest, designing a good one is tricky. So what separates a great app from shovelware?" Via John Evans, Jeff Domansky
Bovee & Thill's Online Business Communication Magazines's insight:
"After receiving hundreds of submissions for this year's 2016 Innovation by Design Awards, our jury selected the apps that landed on that magic formula. Check out this year's 33 finalists, and two winners, below." . . .
Nora Morton's curator insight,
October 10, 2016 3:52 PM
A list of apps to help with various aspects of work, school, life, and health. Some of my favorite apps to explore for further use/inspiration include: Detour San Francisco, Goals in Google Calendar, Moodnotes, and Tribe.
Alan Hendrick's curator insight,
October 23, 2016 9:17 PM
a good source for good apps for the ipad and the i-phone. The photo app and the paint app along with the security app seems useful
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Check out one of the largest guides to business communicational instructional resources on the web!
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As mobile devices go mainstream in business communication, they create new writing challenges for professionals at all levels. The need to write clear and compelling messages is as strong as ever, but now these messages need to be crafted for an increasingly mobile audience.
Bovee & Thill's Online Business Communication Magazines's insight:
The latest editions from Bovée and Thill are the first major business communication textbooks to address mobile shift in the business environment, and they offer in-depth advice and practice opportunities for students.
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Bovee & Thill's Online Business Communication Magazines's insight:
Chances are your business communication syllabus is already packed as you try to cover everything from business English to a wide range of message types to recent advances in digital and social media. It’s a fair question then: Do you really need to find the time and space to add mobile communication to your course? We’re adding mobile coverage to our three business communication textbooks based on the same mandate that we’ve always used to modify and expand our coverage over time: anything that is a significant aspect of contemporary business communication should be represented in a textbook on the subject so that students will be aware of it and prepared for it when they enter the workforce. . .
Bovee & Thill's Online Business Communication Magazines's curator insight,
January 29, 2015 12:49 PM
Chances are your business communication syllabus is already packed as you try to cover everything from business English to a wide range of message types to recent advances in digital and social media. It’s a fair question then: Do you really need to find the time and space to add mobile communication to your course? We’re adding mobile coverage to our three business communication textbooks based on the same mandate that we’ve always used to modify and expand our coverage over time: anything that is a significant aspect of contemporary business communication should be represented in a textbook on the subject so that students will be aware of it and prepared for it when they enter the workforce. . .
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As the third major revolution in business communication in the past two decades (after the World Wide Web and social media), mobile communication has the potential to change nearly every aspect of business communication. Here is a small sample of the ways companies are putting mobile to work.
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Mobile industry growth shifts to content and mobile media.
Bovee & Thill's Online Business Communication Magazines's insight:
"We know that mobile is becoming the place for media consumption. It is where people are doing their social networking, video viewing, reading, and of course, location-based searching. But how can companies truly capitalize on this consumer revolution and adapt to their mobile-centric customers?" . . .
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Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that's expected to sway where millions of people shop, eat and find information....
Bovee & Thill's Online Business Communication Magazines's insight:
"The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as "mobile-friendly." Websites that don't fit the description will be demoted in Google's search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money." . . .
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