As mobile devices go mainstream in business communication, they create new writing challenges for professionals at all levels.
The need to write clear and compelling messages is as strong as ever, but now these messages need to be crafted for an increasingly mobile audience.
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The latest editions from Bovée and Thill are the first major business communication textbooks to address mobile shift in the business environment, and they offer in-depth advice and practice opportunities for students.
Coverage of mobile communication challenges is woven throughout these new editions to help students apply the concepts of effective communication to the full range of contemporary business situations.