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Bovee & Thill's Online Business Communication Magazines's curator insight,
February 19, 2015 4:57 PM
The latest editions of Bovée and Thill’s business communication textbooks offer extensive coverage of mobile communication, with numerous features to help you and your students.
Bovee & Thill's Online Business Communication Magazines's curator insight,
February 14, 2015 4:40 PM
Writing, speaking, and listening skills are as vital as ever, but those skills have to be put to use in an environment that has been disrupted by waves of game-changing technologies in recent years. One of the most disruptive changes to ever hit the field of business communication is taking place right now—and in fact, your students are probably holding it in their hands this minute. |
“'Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley,' said Joe Schoendorf, Partner at Accel Partners, USA. What telecom companies have called the 'last mile' – the connection to the individual at home – should actually be regarded as the first mile, given the power of mobile technology, he argued."
Only Bovee and Thill provide fully integrated coverage of mobile business communication, unlike all other business communication textbooks.