"We all know that brushing our teeth twice a day is a productive action needed to get to dental health, which we value. If we attempted to measure what is of value (dental health) we’d be keeping track of the number of cavities we have. We might even get obsessed about more sophisticated measures involving x-rays. But none of these “measures of value” would drive the essential action to brush twice a day. On the other hand, the simple and humble metric of the number of times we have brushed is very productive in getting us to actually brush. Without even requiring a deep understanding of dental health, this metric gets us to dental health because it drives productive action. In simple terms, it drives results."
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One of my favorite new friends from Banff