Almost all C-suite executives at large enterprises believe data and analytics are important to their business, but most are struggling to become data-driven businesses -- and more than half say they don't even know what data to collect.
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Decision Intelligence
onto Decision Intelligence News January 24, 2014 12:27 PM
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The most recent article - based on a great KPMG study - in an increasing avalanche indicating the need for decision intelligence (DI) to supplement big data. Bottom line: DI fills the "identify the problem to be solved" gap identified in this article in an agile, intuitive way, and which allows analysis of complex systems dynamics.
From the article:
"Zeroing in on the business problems and identifying key hypotheses may not be the easiest thing to achieve up front, but it is far more efficient and effective in the longer term," says Anthony Coops, partner, KPMG in Australia. "Throwing all available data into a pot and hoping for a tasty stew of insights will rarely — if ever—deliver meaningful results."