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Predictive Analytics and shortcomings of data s...

Predictive Analytics and shortcomings of data s... | Decision Intelligence News | Scoop.it
Predictive Analytics and shortcomings of legacy data sources : http://t.co/1yDMdtixAA @VanRijmenam @BigDataStartups @TheNextWeb (Predictive Analytics and shortcomings of data sources.
Decision Intelligence's insight:

Interesting concept here, that somehow social analytics provide a deeper model of the causal structure of behavior, and so create qualitatively and measurable additional value beyond the usual sources like spending patterns and pageviews.

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Decision Intelligence News
Decision Intelligence (DI) is the discipline concerned with how organizations and individuals design, support, and improve decision making at scale. It connects actions to outcomes in context by integrating human judgment, data, models, text, and AI into coherent decision systems. Decision Intelligence News curates developments across DI and related fields, including AI, machine learning, governance, enterprise architecture, orchestration, measurement, and decision modeling. Learn more at www.opendi.org and www.learn-di.com.
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