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Consumption Junction
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Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by
Deanna Dahlsad
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Back in the middle of the last decade, eBay, the massive auction site, was in trouble. Between 2005 and 2007, its stock price was cut in half and its market cap shrank by $30 billion. In October 2007, eBay admitted that Skype, a company it had acquired for $2.5 billion two years earlier, was actually worth less than half of that. During the third quarter of 2007, eBay lost money for the first time as a public company. Meanwhile, it was becoming clear that despite a massive early lead, eBay was going to miss out on China’s e-commerce boom. In the United States, Amazon was quickly becoming the "Everything Store," thanks to smarter branding and superior technology. After years of astonishing growth, the site was beginning to feel decidedly downmarket – a dotcom relic. 
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What you may not know about your mom is that she has become the most powerful person in music. Her tastes and habits, more than anyone else’s, influence the music you hear every day. Here’s how.
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According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020, and IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, by 2020. Truly, IoT has caught the imagination of the technology world and there are many predictions about the impact it will have in the coming years. While many of these impact areas are yet to emerge and are currently more of speculation, there is one area which is beginning to see real action, and that is retail and e-commerce. Via Pekka Puhakka, massimo facchinetti, Jim Lerman
Deanna Dahlsad's insight:
More info on IoT here: http://en.wikipedia.org/wiki/Internet_of_Things
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Recently Mike Lieberman advised folks to “go ahead and get rid of that ‘Company News’ section.” Lieberman wrote that in response to an analytical report compiled by Chris Scott of Headscape — more accurately, Lieberman gave his advice based on reading Paul Boag’s post about Scott’s report. To be fair, there is no readily available copy of Scott’s report. But that still doesn’t account for some errors in critical thinking.
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With the passage of the Farm Bill and America's annual celebration of Super Bowl Sunday, it's been a good week for some of America's worst kinds of socialism. MSNBC's Lawrence O'Donnell explains in his latest Rewrite.
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Taxpayer funded construction of sports stadiums is rarely an investment that generates enough revenue to justify the expense. Lawrence O'Donnell calls it the...
Deanna Dahlsad's insight:
Bad socialism
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Thanks to everyone who took the time to nominate and rate online marketplaces for this year's Sellers Choice Awards. ...
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From a small American literary journal's vow to dedicate a year's coverage to women writers and writers of colour to author and artist Joanna Walsh's burgeoning #readwomen2014 project, readers – and publishers – around the world are starting to take their own small steps to address male writers' dominance in the literary universe.
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Speaking of those scantily clad casino waitresses... I would like to draw your attention to a pair of studies done regarding men's reactions to pretty and scantily clad women. In the 2003 study, th... Via Shawnee Rivers
Shawnee Rivers's curator insight,
February 1, 2014 12:57 AM
Even if a man knows he can’t take the sexy casino waitress up to his room, a guy can — and will — dream. And that just helps the house.
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The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.
What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.
These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business.... Via Jeff Domansky
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Mobile gambling has grown a lot over the last two years, with reports of up to 150% growth in mobile gambling services in one year. PocketWinnings.com's Mobile Gambling Infographic Via Shawnee Rivers
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On Monday, online merchants felt the full impact of Sunday's USPS postage rate changes. In today's issue, we tackle some of the most important things sellers should know about 2014 rate changes that went into effect on January 26th.
Deanna Dahlsad's insight:
Mixed news; some good things, some not so good...
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Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research.
Laura Brown's comment,
January 24, 2014 2:01 AM
I see people who are obsessed with reading Twitter feeds and same for other social media. They worry about what they miss, some actually get upset about it. I don't. I check RSS feeds a couple of times a week and only read as far as I want to. I doubt I spend more than an hour including time to write up a post, make coffee or have a snack and repost or link to anything which interests me. I even skim read several posts from the feed.
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While online home improvement purchases are rare, a new eMarketer report finds that digital platforms are increasingly the place where consumers begin their search for home improvement inspiration and advice.
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Once a year we consult with leaders in ecommerce to learn about the latest trends and the issues on the minds of merchants.
Deanna Dahlsad's insight:
GoDaddy (ick( SVP of Productivity Apps Steven Aldrich says, "Continued consolidation of buyers to the biggest marketplaces Amazon and eBay - they were the top two ecommerce destinations during the holiday shopping period. To grow, it will be necessary to have a presence on one of those sites or put significant effort to create sustainable traffic to your own online presence." I think this needs some clarification; including a link to such a fact. Even if the statement is true, there are other issues. Both marketplaces carry just about everything, yet are these sites the most important places to be if you have a niche product? For example, sellers of art, antiques, vintage items, custom pieces, etc. have already found sites like Etsy -- which does not cater to the big brands & box stores -- to bring more sales via more targeted shoppers. Boutique brands and indie shops shoot themselves in the foot by being at such mainstream marketplaces as Amazon & Ebay. Bigger isn't always what it seems.
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Net neutrality explained. Will you have to pay more for Netflix, or a fee to be able to stream YouTube videos at full speed?
Deanna Dahlsad's insight:
If you've wondered what all the rukus is about, this neatly explains it all. This affects, online shopping, retailing, gaming -- everything. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Deanna Dahlsad's curator insight,
January 16, 2014 4:43 PM
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the 99%. If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Deanna Dahlsad's curator insight,
January 16, 2014 4:44 PM
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Deanna Dahlsad's curator insight,
January 16, 2014 4:45 PM
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the 99%. If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
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While many consumers are looking for the best deal, not everyone buys on price alone, new research shows.While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met, according to a study by Experian Marketing Services, a provider of integrated consumer insight, targeting, data quality and cross-channel marketing. A store's environment, the brands it carries, convenience and service all were deemed more important than price for the majority of consumers surveyed. In addition, nearly 40 percent of U.S. consumers are unlikely to change their behavior as the result of a discount. John Fetto, senior analyst, marketing and research at Experian, said it is critical that marketers know which customers want a deal or need a deal, and which outright rejects them... Via Jeff Domansky
Jeff Domansky's curator insight,
January 13, 2014 10:11 AM
Here's the deal. When it comes to shopping all consumers are just looking for a deal though there are some important differences to note by marketers.
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With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women? At the start of this century, there were several...
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"Lending companies are mining Facebook, Twitter and other social media to help determine a borrower's creditworthiness or identity, a trend that is raising concerns among consumer groups and regulators ..." Via Leona Ungerer
David VanKomen's curator insight,
January 9, 2014 11:41 AM
This goes to show you how open your life beomes when joining social media. So if you want to stay private, then go ahead and sign up, but be very limited to what you post, become whats known as a "Troller" Social Media has always been this grand idea about connecting. Although the truth is, Facebook has rapidly slowed down due to changes they have made in news feeds, yet they still are there for anyone and everyone to look at your past, present and especially photos. Even in the bankcard world of merchanting, you are being looked at, Googled, and searched. "So Keep it clean and Lets Fight"
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Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that. Via malek, Deanna Dahlsad
malek's curator insight,
January 1, 2014 3:44 PM
I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole? 
Deb Bailey's comment,
January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
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[T]he holiday season means more sales — yay! But what’s not cool is that the general increase in shopping means an increase in everything that goes with it — as in more people contacting to ask for your “very best price” and “lower shipping costs”. Yes, we all want deals; but it’s time to be real.
Deanna Dahlsad's insight:
About asking for those discounts...
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Etsy responds to seller concerns that it does not do enough to promote the vintage category, instead, putting most of its efforts into promoting handmade goods.
Deanna Dahlsad's insight:
One thing I would point out regarding sellers of vintage reporting lower sales vis. Etsy not seeing a dip: with more sellers of vintage coming on board, the sales must be spread out among them. Also, I recall quite awhile ago Etsy defending itself from similar complaints when Etsy removed the "browse vintage" link from the main page navigation. Etsy said that as odd as it seemed, vintage fared better with the change, so they kept it that way after testing.
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What consumers want and how to give it to them? This infographic isn’t a compilation of different unreferenced sources, rather it’s based on a single piece of research by Sociomantic Labs who polled over 1000 US consumers via ResearchNow, specifically to assess their attitudes toward online shopping and digital advertising.
Their findings delved into shopper behaviour by understanding: why and how consumers shop – interestingly, 41% visit a site with a ‘product in their mind’ to buy or research.how consumers use online shopping carts – 19% add to their cart to create a reminder/wish list.how consumers embrace targeted ads – 70% happy to receive ads andhow receptive consumers are to ad targeting – targeted content converts browsers to buyers. The infographic provides more key highlights and Sociomantic’s site gives more details.
Deanna Dahlsad's insight:
As I've long said, consumers don't mind advertising as much as some think they do...
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Last year it was showrooming – the practice of checking out merchandise in a store, then ordering it online, usually from some place else. Retailers hate that and geared up this holiday season to try and counter it with aggressive online deals of their own. But consumers are on to a new trend – webrooming – according to a new survey from Harris Interactive. Webrooming is just the reverse. A consumer will use a desktop or mobile device at home to check out deals, then head for the store to make the purchase.
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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