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Há muito "senso comum" sobre a felicidade, nem sempre fundamentado à luz do rigor científico. Afinal, um consumidor feliz compra mais? A felicidade faz realmente aumentar as vendas? Qual o verdadeiro valor da felicidade para o profissional de Marketing? Há várias razões para que as empresas se esforcem por manter os seus clientes felizes.… 
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The Key to Managing Customer Experience Success https://t.co/Oc3O7mnMJi https://t.co/jrhF2Se096
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How to create an environment that allows you to act upon the insight that your customer journey maps glean
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RT @iamMikeLaFarge: Top 7 Tips to Create a Customer-Centric Culture https://t.co/9qkVvxJvHc #customersuccess #business
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Like Customer Experience news and ideas? This is the right place.
Francisco Teixeira's insight:
A curated site, exclusively dedicated to the Customer Experience issue. It deserves a visit, regarding the article's quality and relevance.
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We decided to discuss consumer psychology as it relates to CRO during our weekly SEMrush Chat. To figure out how to use the power of psychology to
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If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like: Why do journey maps all look so different from one another? Where should I start if I’m interested in creating a journey map? How…
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Between consignment e-tailers and luxury-label rental sites, consumers are approaching designer fashion with a whole new mentality.
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Anthropomorphism—giving human characteristics to animals, objects, constellations, and other nonhuman things—is a natural and ancient human inclination.
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Everywhere we go, we are surrounded by bad design — from airplane seats that distort our posture to aesthetically inelegant cars…
Jeff French's curator insight,
September 7, 2016 4:24 AM
Great summary of how design impacts feeling and behaviour
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Ice cream trends are hot - & getting hotter https://t.co/d5b1cooQpy #IceCream consumption is increasing more compared to any other dessert!
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Perfume is of the ages, and today, while no longer the distinguished of the rich and famous, it has become a multi-billion dollar industry.
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Audience engagement shows you how likely they are to stick around. Read this post to find out how to track, interpret, and understand your audience engagement.
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“All the knowledge I possess everyone else can acquire, but my heart is all my own.” [Johann Wolfgang von Goethe] Dr. Paul D. MacLean was a physician and neuroscientist who made significant contributions in the fields of physiology, psychiatry, and brain research through his work at Yale Medical School and the National Institute of Mental Health. The author of a controversial evolutionary theory, the “triune brain,” he proposed that the human brain was in reality three brains in one—the reptilian complex in charge of fight-or-flight type decision-making, the emotions-controlling limbic system, and the neocortex, which drives higher thinking skills. Post-2000, comparative neuroscientists have moved away from MacLean's hypothesis that each layer was added sequentially. It was the 1977 Pulitzer Prize winner The Dragons of Eden that spread the model. Carl Sagan combines the fields of anthropology, evolutionary biology, psychology, and computer science to give a perspective on how huma
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Where does content marketing stand, here at the end of 2016? Here are the top 10 statistics that deserve your attention.
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Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better serve him. There is an opportunit
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Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.
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Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch.
Jeff French's curator insight,
October 7, 2016 4:05 AM
service design principles and social marketing process =great public services
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These books are must-reads for marketers in 2016. Any one of them would make a great gift—but don’t forget to add them to your wish list, too.
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Customer experience is key!
Having your message properly understood by your audience is an essential aspect of that. https://t.co/n7IqLzpave
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"Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? ..." Via Leona Ungerer
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Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping. Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobi…
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Proactive customer engagement, agent empowerment, and an authentic human touch go a long way toward gaining loyal customers.
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The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
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