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Sam Hurley explains in detail the tools and strategies he uses everyday to help built influencer relationships to help in his content marketing 
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Scoop.it!
Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field.... Via Jeff Domansky, Deanna Dahlsad
Deanna Dahlsad's insight:
Content marketing has an identity crisis. Here's why (and how to resolve it).
Andrea Rossi's curator insight,
March 11, 2016 2:25 AM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal. 
Dominique Mas's curator insight,
March 13, 2016 12:18 PM
Content marketing has an identity crisis. Here's why (and how to resolve it). 
Andrew Orvis's curator insight,
March 19, 2016 6:24 PM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
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Prompting more people to sign up for Amazon Prime, and thus spend more on amazon.com, makes sense. Via Ware-Pak LLC
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The campaign, which features vogue dancers in high heels, marks a shift away from stereotypical definitions of masculinity Via Matt Skallerud
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Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had more human names. VOKRA partnered with ReThink Canada and created several profiles on tinder and started matching with young singles in the area. Of course they played around with them for a bit before confessing that the profile was for the cat, not the human.
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From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding
"From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding ..." Via Leona Ungerer
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He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
Deanna Dahlsad's insight:
One story I did not know!
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Retention is often assumed if a customer enjoys using the product but how many brands consider the after care service? I know, for example if I’m looking to renew my Sky subscription, a poor communication experience with their Contact Centre or lack of relevant, appealing renewal promotions in their retention campaign to me will significantly impact my judgement as to whether I remain a loyal customer or shop elsewhere.
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![Holiday Marketing And Influencing Purchases [Infographic] | A Marketing Mix | Scoop.it](https://img.scoop.it/ReOATcMtMzkPml3eTHyBZnkes5yE2Br8B0LnubnjJ88=)
The holidays are upon us, which means it's time to get moving with your marketing campaigns. People start their holiday shopping early.
Gracie Passette's curator insight,
December 2, 2015 6:02 PM
And then consider how many of these social networks, apps, etc. are actually open to adult businesses...
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Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
Deanna Dahlsad's curator insight,
November 17, 2015 6:31 PM
"As November babies and gender critics, we take Movember as a personal affront. There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."
Deanna Dahlsad's curator insight,
November 17, 2015 6:32 PM
"As November babies and gender critics, we take Movember as a personal affront. There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."
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From
mic
Body positivity has been having a moment as of late. Plus-size models are dominating runways and magazines. The tyranny of the "thigh gap" has been usurped by the somewhat more fat-friendly "thighbrow." In a duet with self-proclaimed "thick" chick Nicki Minaj, Drake has even declared, "I like my girls BBW," referring to "Big Beautiful Women," a niche genre of porn featuring women that are, well, big and beautiful.
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Any major film that comes out is going to have teasers, a few trailers, posters and the stars doing umpteen interviews about their newest film. But now, one insider has let us in on an advertising technique you may not, or at least pretend not to know about. Via Gracie Passette
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If you want to do well on Facebook, you need to know the 3Ps of Facebook marketing. Via Brian Yanish - MarketingHits.com
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This infographic is based on organic traffic based on how much ads would cost to get that kind of traffic. Via Brian Yanish - MarketingHits.com
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Watch manufacturer Multi Time Machine Inc. won its appeal against Amazon this morning in a dispute over the way the e-commerce giant displays search result Via Ware-Pak LLC
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Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
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The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
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Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks. Via massimo facchinetti, Os Ishmael, malek
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This video, which spread like wildfire across social media last week, was just the latest example of the way organizations continuously downplay the impact of domestic violence and rape culture. In turn, this betrays how little we as a society care for, or even think of, victims of interpersonal violence.
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Amy confronts a guy at a bar after he flirts with his beer instead of her. Watch more Inside Amy Schumer: http://on.cc.com/1OYlpWb
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Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:
An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.
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The hit TV show “Shark Tank” helps start-ups get started. Would-be business owners come on the series to solicit money and help from a panel of five heavy-hitting entrepreneurs. After giving a pitch and going through a grilling, the contestants find out if they’ll get funded or not and how much equity they will have to give up.
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There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
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Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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