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Suggested by
Maikel Michiels
April 8, 2015 1:48 PM
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If you are online and you want to make more money online, you absolutely have to be building your email list. No doubt about it! Yet, many people seem to get hung up on the technical stuff. Which by the way is just ridiculous with all of the technology that we have available to build …
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Suggested by
Liz Angelene Verano
April 8, 2015 9:17 AM
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The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.
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Rescooped by
Deanna Dahlsad
from MarketingHits
April 7, 2015 3:40 PM
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Scooped by
Deanna Dahlsad
April 7, 2015 7:13 AM
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Last year I wrote a blog on Testing. . .Reduces Risk and Maximizes Success. It was geared to small Business. I said, “Large companies can absorb a failed product. Small company failures can be fatal. Now I would like to focus on two very large entities who neglected to test their ideas and paid a heavy price due to their ideas’ failure, which could easily have been avoided by testing.
Some people think that the only premiums that came in boxes were in cereal boxes for kids. Sure, there were those coupon books and other early loyalty programs designed to bring people back to cert...
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Rescooped by
Deanna Dahlsad
from Gender and Crime
March 23, 2015 3:56 PM
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Busty models bikini models aren’t moving burgers.
Via Rob Duke
You’re asking all the right questions…
- How long should an email subject line be?
- How long should your blog post be?
- How long should your [Insert digital content here] be?
Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you. So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....
Via Jeff Domansky
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Scooped by
Deanna Dahlsad
March 19, 2015 11:47 AM
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Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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Scooped by
Deanna Dahlsad
March 18, 2015 10:59 PM
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Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
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Suggested by
Liz Angelene Verano
March 18, 2015 2:44 PM
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Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Who doesn't like a company that preaches values while looking up a lady's skirt? After complaining about Uncle Sam's tax, ye olde Day & Night tobacco company wants you to get your money's worth...
You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?
Via Kamal Bennani
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Scooped by
Deanna Dahlsad
February 19, 2015 2:53 AM
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Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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Scooped by
Deanna Dahlsad
February 10, 2015 3:50 PM
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Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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Rescooped by
Deanna Dahlsad
from Consumption Junction
February 10, 2015 12:48 AM
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“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.
At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.
Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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Scooped by
Deanna Dahlsad
February 5, 2015 12:03 PM
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Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.
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Scooped by
Deanna Dahlsad
January 30, 2015 6:08 PM
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You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
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Rescooped by
Deanna Dahlsad
from SEO and Social Media Marketing
January 28, 2015 1:55 PM
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'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.
Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'. Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/
Via Antonino Militello
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Rescooped by
Deanna Dahlsad
from Consumption Junction
January 27, 2015 4:36 PM
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Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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Rescooped by
Deanna Dahlsad
from Consumption Junction
January 23, 2015 4:15 PM
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Scooped by
Deanna Dahlsad
January 22, 2015 9:13 AM
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The secret to reddit marketing is to use it as a community management tool first and content marketing tool second. Here's how to get started.
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Scooped by
Deanna Dahlsad
January 21, 2015 5:21 PM
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Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.
Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.
Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.
Don't let social traffic become an obsession. Social media involvement can help you build a better business in more ways than you think.
Via Kamal Bennani
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Antiques & Vintage Collectibles
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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