 Your new post is loading...
Author J.K. Rowling has chosen to do a number of interesting things with the launch of the e-book versions of her Harry Potter series.
*** After months of anticipation, the e-book versions of author J.K. Rowling’s phenomenally successful Harry Potter series are now available through Rowling’s Pottermore online unit, and as my PaidContent colleague Laura Owen has noted in her post on the launch, Rowling has chosen to do a number of interesting things with her e-books, including releasing them without digital-rights management restrictions. Obviously, the success of the Potter series has given Rowling the ability to effectively dictate terms to just about anyone, even a powerhouse like Amazon, but there are still lessons that other book publishers should take from what she is doing. *** One of the encouraging things about the Pottermore launch is that the books will be available on virtually every platform simultaneously, including the Sony Reader, the Nook from Barnes & Noble, the Kindle and Google’s e-book service (which is part of Google Play).
Via Heiko Idensen
George Lois -"the real-life ad man who emerged in the '60s to create a storied body of branding and magazine work. Lois conjured the "I want my MTV" slogan, invented the Lean Cuisine concept and, as the well-worn story goes, believed in his concepts so fervently that he once threatened to jump off a third-floor window ledge when executives rejected his matzo cracker campaign."
Via k3hamilton
|
Scooped by
Deanna Dahlsad
March 28, 2012 12:54 AM
|
|
|
Rescooped by
Deanna Dahlsad
from Herstory
March 28, 2012 12:49 AM
|
Remington typewriter advertisement, 1959 “ The smart student goes for the strong, silent type… ”...
|
|
Rescooped by
Deanna Dahlsad
from Sex History
March 28, 2012 12:14 AM
|
"...By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations. Mathilde C. Weil opened the M.C. Weil Agency in 1880. Helen Lansdowne was an experienced copywriter when Stanley Resor of the J. Walter Thompson agency hired her in 1907. She took over the Woodbury Facial Soap account in 1910 and conceived the campaign “A Skin You Love to Touch,” featuring illustrations of men chastely touching women that are widely considered to be the first use of sex appeal in advertising. Eight years after the campaign was launched, sales had increased 1000 percent. By that time, Helen Lansdowne had married Stanley Resor, and was in charge of JWT’s all-female Women’s Editorial Department. Ms. Resor and her team were wildly successful: In 1918, they were responsible for over half of JWT’s billings..." Lynn Peril
Via k3hamilton
|
|
Rescooped by
Deanna Dahlsad
from Kitsch
March 26, 2012 4:11 PM
|
|
|
Rescooped by
Deanna Dahlsad
from Kitsch
March 25, 2012 10:16 AM
|
With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts.... Maybe our posts should be more visual to be more effective?
Via Jeff Domansky
|
|
Rescooped by
Deanna Dahlsad
from Fabulous Feminism
March 25, 2012 9:17 AM
|
Study shows prescription gender gapMedical Marketing and Media“I think physicians need to know this and need to know there may be unconscious biases against managing women the same as managing men, or there might be a lack of knowledge about the...
Via bobbygw
Plus: a guide to the contenders who said "yes."...
Via k3hamilton
|
|
Scooped by
Deanna Dahlsad
March 21, 2012 6:02 PM
|
Vintage ad for Lowe’s, 1965
People condemn targeted advertising for its "creepiness" but the real issue is that we are giving private companies more power. "Rather than caring about what they know about me, we should care about what they know about us. Detailed knowledge of individuals and their behavior coupled with the aggregate data on human behavior now available at unprecedented scale grants incredible power. Knowing about all of us - how we behave, how our behavior has changed over time, under what conditions our behavior is subject to change, and what factors are likely to impact our decision-making under various conditions - provides a roadmap for designing persuasive technologies. For the most part, the ethical implications of widespread deployment of persuasive technologies remains unexamined..."
Via k3hamilton
"According to a recent report by She-conomy, women account for 85% of all consumer purchases, including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women also dominate social sharing and online content creation; according to a report by bazaarvoice, women produced 60% of user-generated content in Q2 of 2011 and, interestingly, are generally more positive than men.So you’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it going wrong and, more importantly, which companies are getting it right, and how?.."
Via k3hamilton
|
|
Rescooped by
Deanna Dahlsad
from Stuff that Tweaks
March 21, 2012 5:16 PM
|
public relations, marketing, advertising and branding? Then you'll enjoy this!
Via Asil
|
|
Scooped by
Deanna Dahlsad
March 21, 2012 2:38 PM
|
Recently eBay released this infographic based on information gathered by Hunch, a recent eBay acquisition, on “the core differences between people who have bought or sold something on eBay vs....
The “chick lit” box never really did justice to the full spectrum of women’s experience that many of these novels address—and is no longer relevant to the work being published now.
Via Sara Rosett
Big upcoming auction featuring items from the golden age of advertising.
|
|
Rescooped by
Deanna Dahlsad
from Herstory
March 20, 2012 6:19 PM
|
|
|
Rescooped by
Deanna Dahlsad
from Lingerie Love
March 20, 2012 6:16 PM
|
Open to women, men who buy lingerie as gifts, and men who wear panties too.
Via Gracie Passette
|
|
Rescooped by
Deanna Dahlsad
from Future Of Advertising
March 20, 2012 4:57 PM
|
For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” (Source: Search Engine Land). Yet while PPC seems to have become a staple of online marketing, there are clear signs that it is dying out as a lone marketing resource. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov).
Via Alex Butler
|
|
Scooped by
Deanna Dahlsad
March 20, 2012 6:04 AM
|
Lot:John Jameson Whiskey Robot Advertising Figure., Lot Number:600, Starting Bid:$100, Auctioneer:Dan Morphy Auctions LLC, Auction:MORPHY AUCTIONS Sat, April 21, 2012 Auction, Date:07:00 AM PT - Apr 21st, 2012...
Lot:Cardboard Coca-Cola Army Service Girl Cutout., Lot Number:726, Starting Bid:$125, Auctioneer:Dan Morphy Auctions LLC, Auction:MORPHY AUCTIONS Sat, April 21, 2012 Auction, Date:07:00 AM PT - Apr 21st, 2012...
|
|
Scooped by
Deanna Dahlsad
March 19, 2012 11:02 PM
|
Last December I wrote of the need for more brand ambassadors.
|
|
Scooped by
Deanna Dahlsad
March 19, 2012 5:08 PM
|
Yesterday's advertising for tomorrow's magazine today. (Is Newsweek's New 'Mad Men' Issue with retro ads available in UK?
|
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Antiques & Vintage Collectibles
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
|
