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Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.
With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less. This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.
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Scooped by
Jeff Domansky
February 25, 2013 2:05 AM
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Alex Rister and I have been busy creating videos, tweaking slides, revamping/rewriting/overhauling assignment sheets, and generally obsessing about all things presentation education for the past few weeks in anticipation of our upcoming online course reboot. One of our challenges has been to create a streamlined educational experience that appeals to all learners. We also have to restructure the four week class to focus entirely on one major presentation, the Ignite speech. In an attempt to do this, I’ve chosen to create an infographic tipsheet on choosing a strong presentation topic. This is a draft/work in progress, and I’d love the critical feedback. What do you think? Is this a welcome and useful break from text-based instruction? Is it too busy to process? Is it learner-centered?...
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Scooped by
Jeff Domansky
February 24, 2013 5:33 PM
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LinkedIn can be a very powerful social network – I have personally used it to generate 6 figures for my business. Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence.
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Jeff Domansky
February 21, 2013 11:21 PM
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Evaluate Your Facebook Page With This Simple Checklist...
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Jeff Domansky
February 19, 2013 11:02 PM
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If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people. Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it....
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Scooped by
Jeff Domansky
February 19, 2013 10:46 PM
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Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge, what should content marketers focus on? Content Crossroads offer a quick glimpse into the past, present, and future of content.
Recently we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and categorize this infographic; using Earth, Fire, Air, Water, and the fifth element “Aether” that binds all other forces together. It’s a great guide for a marketer or business owner just starting out in marketing. Each element is tied to an inbound marketing tactic and is partnered with a brief description of the benefit of each tactic, popular platforms, tools used and/ or best practices to implement. What is Inbound Marketing? Inbound marketing is a relatively new marketing concept where marketers aim at getting discovered by potential customers who are actively looking for your product or solution. This idea of “being where your customers are looking” contrasts the traditional way of marketing through television commercials, cold calling, direct mail, trade shows, etc....
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Jeff Domansky
February 17, 2013 11:11 PM
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Facebook has become the number one personal connection platform online. Heck, for many people, posting a status update to Facebook is the most important part of their day! But as these but just for personal use at all! Facebook has become a critical tool for business all kinds to grow their brand online. But is that the main use of Facebook these days? Business or personal. What gives Facebook really for?
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Rescooped by
Jeff Domansky
from MarketingHits
February 17, 2013 5:25 PM
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Rami Moghadam has just published two infographic posters detailing the stats for each of the players on the NBA All-Star teams. 2013 NBA All-Stars East and 2013 NBA All-Stars West both use radar charts to highlight each player’s strongest areas....
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Scooped by
Jeff Domansky
February 13, 2013 11:10 PM
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When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast. In this infographic we made for Mashable, we highlight the way that social media is consumed on a global basis. It shows some good and bad trends from a pure business perspective in America – on one hand, there is still an amazing upside to social in the states with more potential popping up left and right. On the other hand, the biggest cities and fastest growing countries on social media are not in North America, making it even more important for businesses in the US to be mindful of who they follow, who is following them, and how the content interacts with the world. It’s not that we want to shut out the world. It’s that we have to stay focused on the local benefits even if the rest of the world is starting to catch on quickly.
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Jeff Domansky
February 25, 2013 11:09 PM
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Want to see a great infographic on long tail SEO? Here's one from Wikimotive and Soshable! Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry. The main benefit of long tail keywords is that they’re so specific. This means that even though you get less searches per term, the searches you DO get will be more targeted, and thus more readily convertible. Additionally, because these long tail keywords aren’t as commonly seen on analytics tools, they are generally less competitive for both organic and paid search marketing. The average keyword people target is called a “head” keyword. These keywords are usually about 10-25 characters in length, any shorter and they tend to be too general and there isn’t much benefit (there are always exceptions). Long tail keywords are about 26-40 characters in length, any longer and you just don’t see much search volume....
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Scooped by
Jeff Domansky
February 25, 2013 2:16 AM
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Today's consumer is active on social media and this activity impacts on their decision making when it comes to purchasing in many ways, this infographic has statistics supporting this trend....
Infographics like the above rely on a strong title for success. Just like a journalistic article, the viewer needs to be immediately engaged by the header so that they will carry on reading. Moreover, the content itself must be varied, interesting and plentiful so that readers do not come away disappointed. When done well, the visual article will thrive on social media platforms....
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Jeff Domansky
February 22, 2013 8:32 PM
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Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes?... One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%. However, optimizing email timing takes more than awareness of top engagement times. As our research points out, it’s a combination of many factors, including knowledge of time zone differences, your subscribers’ daily routines and the practices of other marketers. Find out more for yourself:
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Jeff Domansky
February 21, 2013 11:15 PM
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How to put together the perfect landing page - solid tips!
So you have an infographic – Now what? You understand the power of creative visual content and how ultra shareable infographics are, but not quite sure where to begin to push your infographic out to the world… Let’s break it down with a simple step-by-step guide to infographic marketing, link building, brand exposure and eyeballs!...
Via malek, massimo facchinetti
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Scooped by
Jeff Domansky
February 19, 2013 10:57 PM
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Stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget. Mobile content marketing is imperative to a bottom line and click throughs - plan, optimize, execute....
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Scooped by
Jeff Domansky
February 17, 2013 11:27 PM
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The numbers don't lie.- A brand's best story is framed online with photos or video. On Facebook, videos are shared 12x more than links and text combined. Photos are liked 2x more than text updates. 42% of Tumblr posts are photos. Over 700 YouTube videos are shared on Twitter every minute. Need we say more?
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Scooped by
Jeff Domansky
February 17, 2013 10:54 PM
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The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings.
Damn. That guy likes to kill off characters. In his latest film, Django Unchained, The Dog Scene is one of the most heart-wrenching, nasty ones in motion picture history. But that is what Mr. Tarantino is famous for. Death Proof, Pulp Fiction, the Kill Bill’s: they all go over the top with the gore and that’s why its ok. If it was too real it wouldn’t be bearable, but the overblown bloodshed has the slightest tinge of humor....
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Scooped by
Jeff Domansky
February 13, 2013 11:42 PM
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13 social media marketing trends ready for takeoff.
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Pinterest seems to be catching a wave...