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We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.
The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that. So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....
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Scooped by
Jeff Domansky
September 30, 2013 9:48 AM
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Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Fresh off the success of our Facebook Cheat Sheet Infographic, we are happy to launch our new Google+ Dimensions Cheat Sheet for designers, social media managers, and webmasters. This handy infographic acts as a speedy reference for image dimensions for Google+ pages and Google+ Local pages.Google+ is quickly gaining steam with its arsenal of productivity tools like email and search. As of May 2013, the network had over 500 million users; just how many people use it daily is still up for debate!
This cheat sheet breaks down the changes and will help you professionally update your Google+ page with the correct image dimensions. By using this cheat sheet infographic you’ll never have to guess the proper image sizes again!
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Scooped by
Jeff Domansky
September 25, 2013 9:53 AM
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Here we’re sharing new e-commerce findings by Verdict, who surveyed over 10,000 on-line shoppers to reveal a forecast that the ‘UK’s e-retail market will grow by almost 50% over the next five years to reach £50bn by 2018. One pound in every seven will be made online’.Something that I found interesting and surprising from the research is that‘Only 4% more people considered store shopping more enjoyable than online, a gap that’s lowered since the 25% recorded 18 months ago’.The report highlights some other interesting findings about buyer behaviour...
Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.
I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.
You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....
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Scooped by
Jeff Domansky
September 23, 2013 1:02 AM
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Useful social media networking resource...LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...
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Scooped by
Jeff Domansky
September 18, 2013 9:41 AM
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Such good information in this infographic and such a poor example of presentation by ad agency using "old school" marketing instead of customer-focused presentation. Can you say me-me-me-me?
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Rescooped by
Jeff Domansky
from visualizing social media
September 17, 2013 6:21 PM
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Scooped by
Jeff Domansky
September 17, 2013 9:44 AM
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What types of brand recommendations carry the most weight with consumers?According to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads. They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight? Brands are eager to tap into the power of recommendations, and many companies measure an “NPS,” or Net Promoter Score, which illustrates how likely someone is to recommend a specific brand or company. According to a U.K. study by Fred Reichheld, “a 7% increase in word of-mouth advocacy unlocks 1% additional company growth.” His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%....
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Scooped by
Jeff Domansky
September 16, 2013 1:17 AM
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The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses ‘:) ). Some of the statistics in this infographic are probably a little misleading (starting with the 30% number in the title – 30% of who?), but it clearly shows that customers want social care, people increasingly prefer social care over traditional care, and offers some best practice tips on how to provide social care effectively and efficiently....
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Rescooped by
Jeff Domansky
from Power of Content Curation
September 12, 2013 12:55 PM
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Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
Via Brian Yanish - MarketingHits.com
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Scooped by
Jeff Domansky
September 1, 2013 10:28 AM
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A survey shows 72% of Twitter followers who follow a business are more likely to make a purchase afterward and 82% are more likely to recommend you.Here's how to get a better return on your social media investment...
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Rescooped by
Jeff Domansky
from Social Media
August 27, 2013 2:45 PM
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Scooped by
Jeff Domansky
September 30, 2013 9:54 AM
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Google Search is turning 15. Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic (and it was way way faster than card catalogs and microfiche!).The world has changed so much since then: billions of people have come online, the web has grown exponentially, and now you can ask any question on the powerful little device in your pocket. You can explore the world with the Knowledge Graph, ask questions aloud with voice search, and get info before you even need to ask with Google Now....
John Deere is most often credited with creating the first major example of content marketing as we know it, so the company holds a very special place in my heart.
NewsWhip's top social publishers list for August 2013 shows whose content was most shared on Twitter and Facebook compared to 2012.
Of August’s top five most social outlets on Facebook three are online-only publishers – BuzzFeed, The Huffington Post and Upworthy. All three are focused on publishing share-friendly content, and getting it shared. In particular the Huffington Post has shifted most effectively from its SEO (search optimised) roots to the current SMO (social optimised) reality. The BBC performed well, hanging onto fourth spot and doubling total Facebook interactions, while CNN managed a healthy improvement, going from number seven in September 2013 to number three in August 2013. Outside the top five, traditional news outlets including the New York Times, Fox Network, The Daily Mail, NBC Network and the Guardian dominate. These publishers all increased their levels of social interaction substantially since 2012...
Let’s not lie. Timing is huge.
Some people have wondered if it really matters at what time social media posts are made. Just think about it – If you post an incredible piece of content, but no one’s there to read it, how much has it accomplished? Post at the wrong time and accomplish nothing. Post at the right time and you could grow your online presence by leaps and bounds. It’s especially important if you’re doing social media marketing. The following infographic displays the best times to post on social media, including Facebook, Twitter, Google+,LinkedIn, Pinterest, and blogs...
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Scooped by
Jeff Domansky
September 23, 2013 1:11 AM
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Want to optimize your website for the search engines? You need to take time to get yourself familiar with search engine algorithms. Google is always changing its own algorithm to combat spam and give higher quality websites a better chance to succeed. This infographic by Backlinko and Single Grain covers some of the most important Google ranking factors you should be familiar with...
Mobile phone video has begun to attract massive audience numbers, investment, and a wide array of vendors and players.Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.In a recent report, BI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.We look at the new video ecosystem that is taking shape, with mobile devices — rather than television — at the center. Subscriptions for on-demand, streaming, and live TV services are also booming....
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Rescooped by
Jeff Domansky
from visualizing social media
September 17, 2013 6:23 PM
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This infographic has some interesting data and statistics regarding blogging. For example, 61% of US consumers have made a purchase based on a blog post.
See the graphic for more..
Via Lauren Moss
How’s your social media ROI?
Here’s a better question, perhaps: how are you measuring it?
The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.
Ultimately, of course, it’s social media’s impact on your bottom line that will determine your success or failure – certainly when it comes to appeasing your boss – and this infographic from Psoshul provides 10 very convincing examples of ROI in social media.
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Scooped by
Jeff Domansky
September 15, 2013 10:35 AM
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How to Improve Lives & Improve the Bottom Line through Content Marketing is about how to create momentous content initiatives at the intersection of Corporate Social Responsibility, Cause Marketing and Content Marketing
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Scooped by
Jeff Domansky
September 4, 2013 9:43 AM
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Retaining customers is a much smarter strategy...Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.Sure, it pays to focus on customer acquisition -- but what about customer retention first?According to the infographic below, 80% of businesses believe they provide "superior" customer service. But only 8% of customers would describe the service they've received in such glowing terms. When customers aren't happy, there's often significant damage done. In fact, U.S. businesses collectively lose an estimated $83 billion a year due to shoddy customer service....
The key word in social media is social.
As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.
But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...
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Its all about Social Media Profiling...
let's engage!
Very amazing subject.