By next year, researchers estimate just over 40% of households around the globe will have access to the internet. By 2017, there will be over one billion new users to the internet, and many will be on mobile devices....
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Celebrating the FINE ART of visual communication in social marketing
Curated by
Jeff Domansky
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You're a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards... You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business?The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.The first step is awareness. Say you've created a blog post. Is it generating awareness for your business?One way to measure content success is to see whether your business gets a higher ranking in search engine results pages, whether your website steadily gains first-time visitors, and how many Likes, tweets, and other social shares you have received.
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Do you get flooded under a deluge of cute dogs and ‘lolcats’ whenever you open your social media feed? Be it Facebook, Twitter or Tumblr, it seems hard to escape the reach of our furry and fuzzy friends. This infographic designed by Webtise UK for equestrian supplies shop Edgemere, shows us who the movers and shakers of the animal social media world are and why they’re famous. It even speculates on upcoming animal related trends and settles the age old debate of who is more popular—Grumpy Cat or Steve Carell?...
Jeff Domansky's curator insight,
August 14, 2013 2:46 PM
Why is the Internet an animal kingdom? This infographic is fun and a great reminder that the Internet, just like society, is made up of a number of sometimes silly parts.
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It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage. Color is a form of non-verbal communication and an important part of our daily lives. The underlying emotions that colors evoke have been cultivated since birth and vary depending on age, geographic location, and gender (e.g. blue for boys, pink for girls). Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. Applying color theory is one of the most powerful methods of creating customer appeal. Why do you feel like clicking and browsing on some websites and not others? What makes you feel like purchasing from one online merchant vs. another? Could it be because of your emotional responses to their color palettes? Choosing the right color scheme is crucial to how your brand is viewed....
Elizabeth Anne Dale's curator insight,
August 15, 2013 6:41 PM
The importance of drawing emotional responses from consumers is a widely accepted part of marketing. Emotional responses help consumer's to understand a brand, or relate to a brand, and help to build relationships between a brand and the consumer. It is interesting to think about the fact that colour is one quite simple way to create some level of emotional response, or to help enhance the level of emotional response from other aspects of a marketing communication. I think that colour as a key to emotional response is underrated, and not acknowledged as much as it should be, and I think that it is something that is often used without deliberate thought. A colour is picked because it is fitting for a product or advertisement, rather than because someone has sat down and thought about what emotional response they want, and what colour might help obtain that response. 
Ksenia's comment,
August 20, 2013 9:35 PM
Good read, nice choice of article Elizabeth, I have always wondered about the role of color and its impact on consumers! As being a consumer myself, I am always drawn to the color light pink - its catches my attention every time a brand is seen!Reminds me of my childhood! Just like Elizabeth mention it is an emotional response and it widely accepted as part of marketing! Color is defiantly some thing that is beyond the standard logo and tagline, color as stated in the article is used as an advantage! colors remind people of moods and feelings of an experience they may have had. Lets just say green & brown colors in my perspective reminds me of forest and earth - symbolizing nature! I would be expecting a natural or environmentally friendly product or service:) Emotional responses are important when connecting with consumers- this is one of the first steps to engaging & catching your customers attention! Some thing for marketers to think about :)
Hannah Joy Gaisford's comment,
August 21, 2013 5:57 AM
Great article to choose for this topic Elizabeth. So fascinating!I have come to understand that colours do have an effect on how we react to things e.g red means love and anger pink means girly and sweet, green means fresh and new. I agree with eliabeth that it is interesting to know that colours can be a way of garnering an emotional response. I agree with Elizabeth that colour can be underated and that marketing should really consider the colour schemes they use more thoroughly and effectively. Overall some great insights elizabeth
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It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy. Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales....Pinterest metrics that brand marketers should monitorYou need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going....
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Got social ROI? Here's how:... How does one measure if their content marketing efforts are paying off? According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success. These are: Awareness, Consideration, and Conversion.
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There's some really valuable lessons for content marketing strategist in this post.Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all....
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Here's how creating customer communities can add to core value.In the past decade, establishing customer communities has moved high on the corporate agenda – for good reason. Enthralled by concepts such as client retention and customer-led marketing, businesses are investing their marketing dollars into community groups that encourage customer involvement in all product development stages – from design and service to marketing promotion and brand awareness. Setting up a digital community will do for your business what millions of dollars spent on aggressive marketing won’t – and that is lend a sense of purpose and value to customers who want to be a part of your brand, and not some random numbers in your database.Brought together on the same platform, customers will save you time and money, help with product development, strengthen brand loyalty and drive sales. And the best part is, they will thank you for it. Take a look at Get Satisfaction’s infographic to see how you can maximize customer retention with minimum marketing investment:...
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Weekend fun: Here's what your email marketing address says about your computer skills...
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This week it’s a look at social media marketing for B2B companies from Clearpoint Agency.It shows that 87% of B2B businesses use social compared to 77% that use blogs, with LinkedIn being the social network of choice for 83% of marketers.Looking at the reasons for using social, 79% use it as a tool for raising brand awareness while 74% use it for customer acquisition. For more information on this topic download our best practice...
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When it comes to lead generation, social media can be a very effective tool for businesses.It appears that Facebook, the world’s largest social network, is still king of the social media world when it comes to lead generation.According to the infographic by Wishpond, 77 percent of business-to-consumer marketers say that they have acquired a customer through Facebook. Furthermore, at 26 percent, Facebook is the leading source of referred social media traffic to websites. Next to Facebook is Twitter with a relatively dismal 3.6 percent....
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Jeff Domansky's insight:
I liked this visual depiction of steps to better storytelling - both fun and informative.
Mary Westcott's curator insight,
March 1, 2016 10:14 AM
Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!! 
Marisa d's curator insight,
March 11, 2016 12:22 AM
Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!! 
Salena Argar's curator insight,
May 17, 2017 6:31 AM
Seven steps to the perfect story is a great visual representation of how to build a story. This clearly explains the process of how students can construct their narrative and the types of characters they will use. I would definitely use this in my classroom to help students understand the process of creating a narrative.
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We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.24 beautifully-designed web dashboards that data geeks will loveby Chris Lake 03 June 2013 12:03 8 comments Print inShare11We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data. ...This is where dashboards come into play: a well-designed dashboard can save huge amounts of time, helping people to quickly identify the numbers that matter, in order to make insightful observations or to compile reports. Dashboard design is a tricky business. The challenge is to communicate the key numbers in a straightforward way, while allowing users to drill down into the specifics. It is about avoiding clutter, about catering for personalisation, and about the prioritisation of the right metrics. It's difficult to get right, but I think many of these examples have lots of good things going for them. I have a few ideas for web apps based around dashboards, so in part this post constitutes a kind of note to self. It is also a call for further suggestions... if you have seen other beautiful / functional / clever dashboards then do leave a comment below. And if you're a data geek who doesn't love some of these, then be sure to say why!
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We need more fun and great stories built into marketing strategies (not just around the campfire...)
Jeff Domansky's insight:
Useful storytelling perspective.
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Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...
Jeff Domansky's curator insight,
August 17, 2013 5:24 PM
How sociial works with employees. This is a really interesting infographic for employee communicators, PR and internal communication specialists. 
Florence Boy's curator insight,
August 21, 2013 9:11 AM
C'est bizarre, non ? Pourtant les baromètres sociaux des entreprises ne sont pas si mauvais... Les collaborateurs mentiraient-ils sur leur motivation réelle ? Il y a sans doute des modes de management à changer...
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Created by the team at United Social, this infographic charts the rise of advertising in social media platforms. From the humble beginnings of social networking sites to the introduction of various advertising schemes—like Twitter’s promoted accounts and YouTube’s pre-roll ads—advertising on social media has come a long way. It is also estimated that ad revenue from social media will be worth US$11 billion by the year 2017—perhaps more innovative ways of advertising are in store for all of us...
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If you don't think your business needs a mobile marketing strategy yet, these statistics will do a lot to change your mind.Mobile statsPeople are constantly telling you that you need to have a mobile presence. From mobile PPC to mobile apps to SMS marketing, we’ve given you what we hope is helpful mobile marketing advice. Mobile marketing can be hard to figure out, and we want to help.But what if you’re not interested in the how. What if you’re still not sure if or why you should add mobile into your marketing mix? You need to be convinced of that before you move on to the how.This infographic from SMS marketing company SlickText is here with compelling stats that should do well to convince you mobile is where you need to be. Once you’ve changed your mind, you can get to work on your mobile marketing strategy....
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5 tips: Here's how social media sells... Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic.
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More challenges ahead for businesses hoping to deliver "social service" online...What do you do when you have a problem with a brand’s product or service?You go online, right?You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....
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Great tips for better Facebook content.Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.The team at ShortStack — makers of a tool that helps users create Facebook pages and add contests, sweepstakes, video, and more — produced the infographic below. It offers these 10 tips that will help your Facebook status updates stand out from the crowd...
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The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you'll find a helpful infographic that lays all the data out....
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![Why Purpose-Driven Social Brands Will Win Marketing 3.0 [Infographic] | World's Best Infographics | Scoop.it](https://img.scoop.it/LyfN8o8_TKzvCCci5kmjjTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.As Rich Fernandez, Director of Executive Development at Google, said recently at Sustainable Brands '13, If a company's product is not improving lives, it's diminishing them." In the face of rising consumer activism, Marketing 3.0 will be won by those who become purpose-driven social brands. To do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life that clearly defines the company's "social license to operate....
Jeff Domansky's insight:
How corporate social responsibility is a competitive edge.
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Today's post is not about multitasking though I would love to write about it in a future post. The purpose of this present article is to share with you this awesome graphic which chronicles what happens online in 60 seconds....
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Here’s a specific example of how we are leveraging our attendance at a conference to create value and interest in our current and potential clients. Our company focuses upon Cybersecurity, and there is a conference called BlackHat that has become a mecca for hackers, hackivists, and those who are involved in the security industry. Many of our customers are under budget constraints and can’t attend conferences, so while going to training and seminars at the conference this year our security engineers will be leveraging social media to make sure that our customers and followers can virtually gain access to the latest trends and exploits....
Jeff Domansky's curator insight,
July 22, 2013 2:19 PM
Really useful integrated marketing case study: How Social Media are being used, and how everything is changed by them. 
Carlos Bisbal's curator insight,
July 23, 2013 9:15 AM
Como crear una campaña de Social Media con éxito para una Statup |
![SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | World's Best Infographics | Scoop.it](https://img.scoop.it/ZZ1mD2k-gErgFwW96DHNhzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Mobile matters even more tomorrow...