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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Must Market | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

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Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

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11 Proven Methods To Write Email Newsletters That Convert

11 Proven Methods To Write Email Newsletters That Convert | Must Market | Scoop.it

Keeping email marketing vital in an always on smartphone world can be a challenge. Here are 11 tips from the obvious such as write engaging subjects to the esoteric like add social proof sreto help your email marketing.

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These skulls look purple and orange. They are both red via Popular Science

These skulls look purple and orange. They are both red via Popular Science | Must Market | Scoop.it
In the image above, two skulls appear to be two different colors, purple and orange, when in reality they are the same hue. The pigments morph because of the Munker-White illusion.
Martin (Marty) Smith's insight:

These visual tricks always remind me what we think we are creating may or may not be what they (customers) are seeing. 

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Feedly Content Curation

Feedly Content Curation | Must Market | Scoop.it

Feedly Content Curation
Feedly is one of my top six content marketing tools. Feedly organizes feed chaos into easy to understand and curate from magazines. The tool even provides different views. I prefer their "cards" view. 

I use Feedly to find content, but their pro interface (https://feedly.com/curagami) isn't great, so I curate content I find to Scoop.it and Flipboard. 

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It’s Time To Stop Using AI As A Marketing Gimmick

It’s Time To Stop Using AI As A Marketing Gimmick | Must Market | Scoop.it

AI As Marketing Gimmick

We agree AI is being used as a gimmick right now. We understand why too. Marketers and marketing love shiny new things. We tend to hop aboard before fully understanding the math. 

 

We have left brain creatives for the most part and so such early hopping is understandable and, to some extent, what we are paid to accomplish. Artificial intelligence (AI) will revolutionize marketing and make even the most creative among us learn some new math. 

We agree with the premise and recommendations here but are more kind in our evaluation of the "why" behind why fellow travelers are gimmickizing AI. 

Martin (Marty) Smith's insight:

Agree but aren't as harsh since we understand why most marketers are treating AI as a gimmick - who wants to do the math? 

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Neal Fusco's curator insight, July 24, 2017 3:55 PM
We all like new ideas but that doesn't mean that they are necessarily good.  We need to choose carefully until we fully understand what they are all about!
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Blogging Better on Flipboard

Blogging Better on Flipboard | Must Market | Scoop.it

Better Blogging Resources

Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn. 


Same is true for blogging. Our new better blogging Flipboard curates the best bloggers, tips, and tools to help any blogger publish better content. Flipboard is a cool tool since it easily allows curation of content across a broad spectrum of users. Every blogger from beginning to advanced will find helpful resources, tips and content on our Better Blogging Flipboard. 

https://flipboard.com/@curagami/blogging-better-236gfgi8y 

Martin (Marty) Smith's insight:

Our new Better Blogging Flipboard. 

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topsem's comment, November 26, 2018 8:38 AM
Welcome To Kaalsarp Puja in Trimbakeshwar Nashik
Pandit. Deepak Shastrijilives in trimbakeshwar . at trimbakeshwar People from all parts of India and also all around the world have been coming to their place to perform all sorts of vidhis.

At Trimbakeshwar We Provide Kalsarp puja, Tripindi Shraddha, Narayan Nagbali, Nakshatra Shanti, Rudrabhishek, Laghurudra and other vidhis.
PUJA VIDHI SERVICES
Kalsarp PujaThe Kalsarp Yog occurs when all planets in an individual's horoscope at the time of birth are situated between Rahu and Ketu Even if one planet is ..
Mahamrityunjaya MantraMahamrityunjaya mantra that has many names and forms. It is called the Rudra mantra, referring to the furious aspect of Shiva; the Tryambakam mantra,..
Pitru DoshTripindi Shradha is an offering in the memory of the dear departed. If for three consecutive years the offerings are not made to the dear departed then ..
Vivah Vidhi Indian Wedding is considered to be a full packet of sacraments and celebrations. It creates and builds up a sacred and spiritual viewpoint in the life of ..
Visit website http://kaalsarppujanasik.com Pandit Deepak Shastri Ji Mobile. No.9960637883
View and Subscribe our video link as https://youtu.be/xk4mdLEKyxI
keywords:- pandit for puja, pandit for havan, pandit for kalsarp puja, pandit for marriage, pandit for mahamrutyunjay jap, pandit in nasik, pandit in trimbakeshwar
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Ouch, Product Fails - Apple via Curagami

Ouch, Product Fails - Apple via Curagami | Must Market | Scoop.it

Product Fails Apple
Here I was thinking I was the only one contemplating ending an almost forty year relationship. Turns out I'm not alone. My Ouch Product fails Curagami post sparked similar stories, frustrations, and decisions to buy OPP (Other People's Products). One such story assured that, after a period of learning, moving to an Android phone was BETTER. 

Read our frustrations with iPhone7 and Airpods and share your Apple product fails stories here: http://www.curagami.com/ouch-product-fails-apple/ 

Martin (Marty) Smith's insight:

Our Curagami post on recent frustrating experiences with Apple's iPhone 7 and Airpods. 

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A Digital Marketing Must Follow Mark Traphagen on @Flipboard 

A Digital Marketing Must Follow Mark Traphagen on @Flipboard  | Must Market | Scoop.it

Must Follow & Learn From
Mark is a friend and digital marketing, SEO and branding teacher. If you have a need to communicate, sell, and be successful online you should follow Mark on Flipboard, read what he curates and attend one of his many talks. 

https://flipboard.com/@marktraphagen 

Martin (Marty) Smith's insight:

Mark is a friend from Durham whose reputation for being a great digital marketing teacher is growing. He is a MUST FOLLOW if you need to learn about digital marketing. 

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Practical Ed Tech Tip of the Week – Storyboard to Plan Your Video

Practical Ed Tech Tip of the Week – Storyboard to Plan Your Video | Must Market | Scoop.it

Video Editing Tips, Tricks and Tools
Good post on video editing and storyboarding. Now if they could just create an automatic script writer we'd be golden. 

Martin (Marty) Smith's insight:

Storyboarding video is a pain less so with these tips, tricks, and tools. 

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Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal)

Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal) | Must Market | Scoop.it

Apple's 5 Steps To Becoming A Trusted Brand

This is a good read about how to construct a brand instead of just selling stuff online. Apple is the king. Read Grow a great book by an ex-P&Ger Jim Stengel for more insight on branding. 

* Position your brand with the big picture in mind
* Define your brand's personality
* Develop your visual look and feel
* Pick your platforms
* Create a brand charter

 

 

 

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Five Tips Lewis Knows About Framing You Need To Know Too - Curagami

Five Tips Lewis Knows About Framing You Need To Know Too - Curagami | Must Market | Scoop.it

Five Tips From Durham Art and Frame

Durham Art and Frame did a great job with my Shepard Fairey prints. Such a great job I noticed at least five things every web marketer should steal including:

  • Story – Lewis explained every detail in stories 
  • Specialized Segmentation – Know who you are
  • Simple – Their template is simple and easy to use
  • Artistry and Expertise – Know and love your business
  • Ask – Ask for help

 

Lewis Bowles and his wife Tiffany could teach every Curagami client important lessons in how to thrive in an Internet time. 

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Snapchat Spectacles Brilliant F-ING Marketing - Curagami

Snapchat Spectacles Brilliant F-ING Marketing - Curagami | Must Market | Scoop.it
Martin (Marty) Smith's insight:
Snapchat Spectacles brilliant ring marketing.
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Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist

Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist | Must Market | Scoop.it
Permanent Banksy discusses the four marketing lessons we can learn from the elusive artist including less is more, packaging matters and humor works.
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Embrace The Suck - Social Media After Death of Vine - Curagami

Embrace The Suck - Social Media After Death of Vine - Curagami | Must Market | Scoop.it

Embrace The Suck
Vine's departure shows how precarious is the life of a startup. Even scale, lots of community and cool content isn't enough to bridge the first problem - websites costs money so how are you going to make some? 

Best not to extrapolate too far as many will. Don't throw social media under the bus because of Vine's woes. Under the bus is a place others will be soon (Twitter?). On our end, the web marketing side of the equation, we must smile, nod and embrace the suck: http://www.curagami.com/social-media-death-vine/ 

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50 Best WordPress Themes Of 2018 | Wordpress Themes | Graphic Design Junction

50 Best WordPress Themes Of 2018 | Wordpress Themes | Graphic Design Junction | Must Market | Scoop.it
Best of 2018 WordPress Themes and templates are here. This top WordPress themes collection based on UI/UX design, performance, speed and rating and also these
Martin (Marty) Smith's insight:

The new year is the perfect time to change your WP theme. We'll update with 2019 themes as soon as we see some worth talking about. 

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Is Your Content Hated or Anticipated? [VIDEO]

Is Your Content Hated or Anticipated? [VIDEO] | Must Market | Scoop.it
In this video blog, we take a look at three questions that will help you determine if your content is hated or anticipated, and how this can help your firm.

Via Stefano Principato, massimo facchinetti
Martin (Marty) Smith's insight:

I like the absolute either or at this article's core - your content is either anticipated or hated. Little middle ground and everything we do as content marketers/web developers live by the same rule - we are either winning hearts and minds (with any action, campaign or design) or we are losing them. No middle ground, no grey areas. 

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joneson's comment, December 23, 2018 5:45 AM
AMI mi8 condenser microphone computer voice network karaoke notebook YY host recording chat microphone https://www.newbecca.com/product/category/50018923
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Marketing's Revolution from Manual and Slow to Predictive and Fast via FredZimmy 

Marketing's Revolution from Manual and Slow to Predictive and Fast via FredZimmy  | Must Market | Scoop.it

Marketing's Evolution

It is not the strongest of the species that survives, nor the most intelligent. The one most responsive to change wins in the end. Darwin's ideas are on dramatic display these days as marketing evolves faster and faster, better and better. 


Via Michael Allenberg
Martin (Marty) Smith's insight:

Can't figure out who is writing the Fred Zimmy content but it rocks. 

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8 SEO Google Ranking Signals in 2017

8 SEO Google Ranking Signals in 2017 | Must Market | Scoop.it

SEO Usual Suspects

This Marketingland.com post shares 8 SEO "ranking signals" that won't be a surprise to anyone who knows search engine optimization. There is an interesting 2017 take on these "usual suspects" SEO ranking signals. 

Posts like this always make ranking sound abstract and apart from the content you create. Not so much actually. Content is impossible to manipulate, Jack, or force round pegs into square holes. Better to do what you do well, share that passion and look for others who care about what you're doing. 

Remember not all visitors are created equal. About 1% of your visitors want to help IF YOU ASK THEM. Another 9% are willing to join and support with links and shares IF YOU ASK THEM. So you can bet what our next advice is going to be - ASK FOR HELP. 

Look at how HBX asks for ambassadors right on their home page. 

We would add a user-generated content ask and award the same points currency they are mining now, but you can see the beginnings of a good ambassador program - something every website needs these days. 

 

Read this SEO post to brush up on your "ranking factors" and never forget you aren't creating content for SEO. You create content to share passion, love and create movements others want to join. SEO is just something you do because to not do it is stupid. 

Martin (Marty) Smith's insight:

Latest SEO ranking factors from Marketingland.com. 

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topsem's comment, November 26, 2018 8:37 AM
====================HTML Deepak Comment === Enjoyed reading your blog CONTENT.
Welcome To Kaalsarp Puja in Trimbakeshwar Nashik
Pandit. Deepak Shastrijilives in trimbakeshwar . at trimbakeshwar People from all parts of India and also all around the world have been coming to their place to perform all sorts of vidhis.

At Trimbakeshwar We Provide Kalsarp puja, Tripindi Shraddha, Narayan Nagbali, Nakshatra Shanti, Rudrabhishek, Laghurudra and other vidhis.
PUJA VIDHI SERVICES
Kalsarp PujaThe Kalsarp Yog occurs when all planets in an individual's horoscope at the time of birth are situated between Rahu and Ketu Even if one planet is ..
Mahamrityunjaya MantraMahamrityunjaya mantra that has many names and forms. It is called the Rudra mantra, referring to the furious aspect of Shiva; the Tryambakam mantra,..
Pitru DoshTripindi Shradha is an offering in the memory of the dear departed. If for three consecutive years the offerings are not made to the dear departed then ..
Vivah Vidhi Indian Wedding is considered to be a full packet of sacraments and celebrations. It creates and builds up a sacred and spiritual viewpoint in the life of ..
Visit website http://kaalsarppujanasik.com Pandit Deepak Shastri Ji Mobile. No.9960637883
View and Subscribe our video link as https://youtu.be/xk4mdLEKyxI
keywords:- pandit for puja, pandit for havan, pandit for kalsarp puja, pandit for marriage, pandit for mahamrutyunjay jap, pandit in nasik, pandit in trimbakeshwar
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Great Marketing Revolution Content - @Oracle Blogs 

Great Marketing Revolution Content - @Oracle Blogs  | Must Market | Scoop.it

Oracle Blogs Rock Great Content
Oracle gets the tie between great content and selling ideas such as "social listening analytics." Oracle's blogs are full of great, relevant and spot on "new marketing" content. But there's a problem. 

The messy URLs Oracle's blogs generate make sharing difficult. Just goes to show no matter how big and smart you are it helps to walk among the little people a little. Testing the ease of sharing your content across social media platforms is a great lesson to learn from Oracle's messy URLs. There are many great lessons to learn from Oracles content too. 

Martin (Marty) Smith's insight:

Great content behind messy URLs makes Oracle's blogs one of our favorite reads and least favorite shares. 

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The Science Behind Why People Are Going Crazy for Bullet Journals

The Science Behind Why People Are Going Crazy for Bullet Journals | Must Market | Scoop.it

Bullet Journal Craze


Scientists weigh in on why so many people love bullet journals, and whether they actually work.

Martin (Marty) Smith's insight:

Bullet journaling is new to us.

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12 Marketing Automation Hacks That Will Surprise You

12 Marketing Automation Hacks That Will Surprise You | Must Market | Scoop.it

Marketing Automation

Is your Sales Force hooked up to your content curation, blogging and tracking tool like Marketo? For most digital marketers the answer to at least one of those questions is no, and even if you are an uber-mensch at marketing auto this post still shares come cool "new to us" tool. We were surprised. 

Martin (Marty) Smith's insight:

Marketing automation isn't dead it's just waiting for cool new tools like this. 

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malek's curator insight, June 28, 2017 11:00 AM

Cool tip: 

3. Send personalized discount emails

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13 Ecommerce Tips From Pros Create Insight and Awareness

13 Ecommerce Tips From Pros Create Insight and Awareness | Must Market | Scoop.it

Pro Ecom Tips


Learn by doing is our favorite e-commerce tip, but anyone New to online commerce should read this post. 

Martin (Marty) Smith's insight:

Look under e-com's hood.

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Think Different - The Gravity of Digital Marketing - Curagami 

Think Different - The Gravity of Digital Marketing - Curagami  | Must Market | Scoop.it

Thinking Differed about Marketing

Digital marketing is different. Networks create power dynamics that wrap marketing's space/time. This Curagami post connects books by Barabasi explaining how networks really work to Flash Boys by Michael Lewis since the stock market is one big ultra-fast network now. 

The post discusses:

  • Internet Time Is Always NOW
  • Networks Are Different
  • Movement Marketing = Biggest Digital Marketing Trend NO ONE Understands
  • Influencers & Force Multipliers – Do You Know Yours
  • WHY not HOW

Join the conversation, share your wild west digital experiences and how you think marketing is being wrapped, changed, and manipulated: http://www.curagami.com/digital-marketing-gravity/ 

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janlgordon's comment, June 6, 2017 3:53 PM
Thank you @massimo facchinetti
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Joi Ito's NOWISM Revolution in Five Planning Disruption Tips for SMBs on Curagami 

Joi Ito's NOWISM Revolution in Five Planning Disruption Tips for SMBs on Curagami  | Must Market | Scoop.it

Don't Plan, Live in the Now

MIT Media Lab's chair and author Joi Ito's NOWISM TED Talk where he shares the "new thinking" that led to the most successful citizen's science project ever is more than inspirational. Ito's grasp on how the e-commerce, social, and always-on Internet world is shifting informs and admonishes. 

Plans don't work when the time it takes to create them also negates their conclusions and directives. Ito has the solution and that is why we summarized his important ideas in a 3 minute version of his 20 minute TED Talk on Curagami: http://www.curagami.com/five-planning-disruption-tips/ 

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Making your marketing organization agile: A step-by-step guide | McKinsey & Company

Making your marketing organization agile: A step-by-step guide | McKinsey & Company | Must Market | Scoop.it
Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. 

The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits. For example, marketing often doesn’t have the support of the legal department, IT, or finance, so approvals, back-end dependencies, or spend allocations are slow. Or their agency and technology partners aren’t aligned on the need for speed and can’t move quickly enough. Simply put: if you’re not agile all the way, then you’re not agile.

Via CYDigital, massimo facchinetti, Os Ishmael
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CYDigital's curator insight, November 14, 2016 10:44 PM

Quality guide! CT!

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The Future Will Be Confusing

After the election one thing is clear. The future will be confusing. The election also contained at least 3 important lessons for web marketers such as:

  • It's the economy stupid
  • Habituation Happens
  • Change vs More of the Same


Read the post on Curagami http://www.curagami.com/obama-hope-3-election-web-marketing-lessons/ 

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