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Scooped by
Jeff Domansky
November 16, 2013 5:34 PM
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Because 2013 is winding down, we can start to look forward to the trends that will drive 2014.
Kudos to WebDAM for leading the look-aheads with its new infographic that looks toward next year. Here are a few prognosticative highlights: - 78 percent of CMOs think custom content is the future of marketing
- Social marketing budgets will double over the next five years
- A third of traffic from Google’s organic search results go to the first item listed
Check out the full infographic...
The Internet is constantly changing and evolving alongside human demand and technological growth. From first public availability in 1994 to now, we've seen a major transformation from text-based to graphic-based design... and it looks like the visual web trend is here to stay and will rule the next web world. Let's take a look below infographic by ON team to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web..…
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.
Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.
With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....
Addvocate has an interesting take on the potential pitfalls of using social media at various stages of intoxication. As crisis communicator Jonathan Bernstein noted on his blog, keeping alcohol out of the mix isn’t as obvious as it may seem.
“Most people wouldn’t hold a press conference or shareholder meeting after spending a few hours at the bar,” he wrote, “yet for some reason many of those same people feel strangely comfortable sharing to social media when they’re in the midst of tying one on....
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Scooped by
Jeff Domansky
November 1, 2013 3:32 AM
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Young or old, Halloween is a day that everyone seems to enjoy, whether it’s for stocking up on candy or coming up with outrageous costume ideas. However, it’s not often that people delve into the consumer trends behind the festive occasion. Statista, a statistics portal, prepared an interesting inforgraphic going into the consumer trends this year. While the data is largely general and focuses on end-user expenditures, it does provide insights for businesses that depend on the Halloween season as a big source of revenue generation. With that knowledge, businesses can plan strategic marketing efforts to ensure that consumer dollars are going into their pockets and not to their competitors.Some interesting stats...
Two, studies have shown that tweets that contain one or two hashtags generate a higher rate of engagement than tweets that use no hashtags. However, tweets with more than two hashtags generate a negative rate of return, so, as is usually the case, with these bad boys less is very much more.
This infographic from MiHi Digital proposes 4 simple tips for maximising ROI on hashtag use on Twitter, including a mobile user timing suggestion that, while obvious with hindsight, looks eye-openingly lucrative....
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.
Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.
Will “Old PR” go extinct? Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...
Social media is critical to your business. You can't do without it, but it can also be a time suck. Learn how to use it effectively for your business goals.
Random dabbling with social media content won’t get you anything. You’d, at best, need a performance-based approach to social media marketing, as Jon Wade at Clickz.com points out.How do you get the best of social media without spending too much time, an arm, and a leg? What rules should you set-aside for yourself before venturing out with your social media accounts? Here are a few tips for you...
Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.
The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites...
Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don't merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.
The key to successful blogging is creating content that your target audience wants to read. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals...
Curation is sometimes confusing.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.
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Traditional marketing ruled for over one hundred years and not only endured the last 50 years of television, but thrived. Alas, the Internet is proving a more formidable foe to the notion that all it takes to get market share is to interrupt your prospects over and over again until they buy out of sheer brain-washing!Here is an infographic on where on the Internet companies are pursuing content marketing and the results they’re realizing and their plans for the next year. Where do you stand on content marketing and how are you using it to help your business?...
LinkedIn can provide unrivaled networking and visibility opportunities for your personal brand, but only if you know how to work your profile. Filling in as much relevant information as possible and updating your profile regularly are two strategies for LinkedIn success. Below are ways you can make the most of your LinkedIn profile....
An infographics collection showcasing some of the best internet marketing and social media graphics for B2B and B2C marketers. Begin here.
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Scooped by
Jeff Domansky
November 6, 2013 8:30 AM
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According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....
Pretty much everybody has created a CV / résumé at some stage in their life. As with most forms of content I think the key is to establish a tone of voice, and try to stand out from the surrounding noise.
I always used to put ‘vinyl junkie’ in the ‘interests’ section on my CV, which always worked a treat in interviews regardless of the role. People would ask me about my passion for music. I’d return the serve by asking the interviewer the same thing. These things can help to break any ice, and I think you should habitually ask plenty of questions in interviews, for all sorts of reasons.
Nowadays there are more opportunities than ever to attract the right kind of attention, and creative professionals in particular can go the extra mile to make an impression. I thought I’d collect a bunch of examples, which may inspire you to do something different...
An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find. "The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents." Again, be an amazing curator, push valuable content. The rest will follow naturally.
Via Gerrit Bes, axelletess, Guillaume Decugis, Jeff Domansky
Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.
He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble
Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.
Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...
How many videos has your prospect watched today alone?
Chances are the answer is “several”.
So a better question may be, “how many of those videos were from your brand?”.
Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.Stop to consider the facts on video production and consumption:
- More than 100 hours of video are uploaded to YouTube every minute - Online video consumption increased by 38% between May 2011 and May 2012 - 75% of business executives regularly watch work related video...
Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).
Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.
The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...
...All three agreed that to succeed in the evolving digital landscape, marketers must create content that is easy to find and consume and compelling enough for the consumer to share with a larger audience.
We at Skyword like to refer to this approach as the Three S Model for Content Success: Searchable, Snackable and Sharable.
Searchable content captures the passion and pain points of the consumer and is optimized with trending keywords, boosting the content’s search ranking.
Snackable content is made for the on-the-go consumer who needs answers to questions in a moment’s notice. When done right, snackable content leaves the consumer hungry and eager to come back for more.
Shareable content serves as the root of discussion across social channels. This content is compelling enough for readers to share with their network of friends and followers...
Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!
Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.
And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....
If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…
From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.
Via Lauren Moss, Jeff Domansky
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Great stats.